{"id":102242,"date":"2023-09-13T06:40:58","date_gmt":"2023-09-13T06:40:58","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=102242"},"modified":"2023-09-13T08:27:11","modified_gmt":"2023-09-13T08:27:11","slug":"martin-linhart-se-vraci-do-automotive-oboru","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/09\/13\/martin-linhart-se-vraci-do-automotive-oboru\/","title":{"rendered":"Martin Linhart se vrac\u00ed do automotive PR"},"content":{"rendered":"

FORD MOTOR COMPANY se na za\u010d\u00e1tku roku 2021 rozlou\u010dila s dlouholet\u00fdm mluv\u010d\u00edm Martinem Linhartem, dva roky o n\u011bm nebylo mnoho sly\u0161et. Leto\u0161ek ale p\u0159inesl zm\u011bny, Martin je sice od kv\u011btna v d\u016fchodov\u00e9m v\u011bku, v z\u00e1\u0159\u00ed n\u00e1m nicm\u00e9n\u011b ohl\u00e1sil n\u00e1vrat do automotive PR.<\/strong><\/p>\n

B\u00fdval\u00fd novin\u00e1\u0159 a znalec kvalitn\u00edch v\u00edn Martin Linhart nastoupil na pozici \u0161\u00e9fa komunikace FMC v roce 1997 a pat\u0159il k n\u011bkolika nestor\u016fm v oboru, kte\u0159\u00ed z\u016fstali v\u011brni sv\u00e9 \u017eidli v\u00edce ne\u017e 20 let.\u00a0Ve Fordu byl v roce 2020 slu\u017eebn\u011b nejstar\u0161\u00edm mana\u017eerem a druh\u00fdm v po\u0159ad\u00ed mezi v\u0161emi PR mana\u017eery v SDA.<\/p>\n

Na konci roku 2020 se s automobilkou nedohodl na dal\u0161\u00ed spolupr\u00e1ci, na pozici ho na ja\u0159e 2021 nahradil Petr Burian z Nissanu.<\/p>\n

Co d\u011blal Martin uplynul\u00e9 dva roky? Situaci popsal na\u0161emu \u010dasopisu:<\/p>\n

\u010cek\u00e1n\u00ed na zaj\u00edmav\u00e9 nab\u00eddky<\/strong><\/p>\n

Ofici\u00e1ln\u011b k 31.1. 2021jsem skon\u010dil ve Fordu, p\u00e1r m\u011bs\u00edc\u016f si u\u017e\u00edval volna a pak se t\u011b\u0161il, jak za\u010dnou chodit zaj\u00edmav\u00e9 nab\u00eddky pozic podobn\u00fdch t\u00e9, kterou jsem m\u011bl ve Fordu. Jen\u017ee ono t\u011bch vy\u0161\u0161\u00edch p\u00ed\u00e1rov\u00fdch pozic nen\u00ed mnoho a v\u0161echny tehdy byly obsazen\u00e9, do toho je\u0161t\u011b Covid\u2026no objevila se jedna nebo dv\u011b, ale nic z toho nebylo. Tak jsem se dohodl s Old\u0159ichem Van\u00ed\u010dkem, prezidentem UAMK, na pozici tiskov\u00e9ho \u0161\u00e9fa. Ale brzo se uk\u00e1zalo, \u017ee se na\u0161e p\u0159edstavy o t\u00e9 pr\u00e1ci zcela rozch\u00e1zej\u00ed, a tak jsme se asi po dvou t\u00fddnech zase rozlou\u010dili\u2026<\/p>\n

Je\u0161t\u011b jsem za\u010d\u00e1tkem \u010dervna 2021 ud\u011blal novin\u00e1\u0159sk\u00e9 p\u0159edstaven\u00ed nov\u00e9ho Qashqaie pro Nissan \u2013 a t\u00edm moje p\u016fsoben\u00ed v oboru skon\u010dilo, taky proto, \u017ee ani z pevn\u00e9 spolupr\u00e1ce, na kter\u00e9 jsme se po \u00fasp\u011bchu t\u00e9 tiskovky s Nissanem dohodli, nakonec nic nebylo.<\/p>\n

Celkem 18 pokus\u016f o novou pozici<\/strong><\/p>\n

Od t\u00e9 doby u\u017e jsem vlastn\u011b ned\u011blal nic. Hl\u00e1sil jsem se asi na 18 mana\u017eersk\u00fdch pozic, ale nikde to nevy\u0161lo \u2013 a d\u011blat n\u011bkde n\u011bjak\u00e9ho PR specialistu se mi v m\u00e9m v\u011bku a s m\u00fdmi zku\u0161enostmi \u00fapln\u011b necht\u011blo.<\/p>\n

Od leto\u0161n\u00edho kv\u011btna jsem u\u017e vlastn\u011b v d\u016fchodov\u00e9m v\u011bku, ale nicned\u011bl\u00e1n\u00ed (pokud nepo\u010d\u00edt\u00e1m neplacen\u00e9 aktivity kolem \u010desk\u00fdch a moravsk\u00fdch v\u00edn a vlastnoru\u010dn\u00ed vybudov\u00e1n\u00ed su\u0161\u00e1ku na d\u0159evo na chat\u011b) m\u011b zas tak \u00fapln\u011b nebav\u00ed. T\u00edm v\u011bt\u0161\u00ed radost mi ud\u011blal Marek Str\u00e1nsk\u00fd, Managing partner agentury AMI Communications, kdy\u017e mi nab\u00eddl spolupr\u00e1ci s t\u00edm, \u017ee mu p\u0159ijde \u0161koda nevyu\u017e\u00edt m\u00fdch zku\u0161enost\u00ed a kontakt\u016f.<\/p>\n

N\u011bjak\u00e9 zku\u0161enosti by tu opravdu byly. Spo\u010d\u00edtal jsem si, \u017ee m\u00e1m za sebou celkem 27 let pr\u00e1ce v PR: 23 u Fordu, p\u0159ed t\u00edm dva roky u Denzel\/Mistsubishi a je\u0161t\u011b p\u0159ed t\u00edm dva u Opelu. Tak\u017ee mi to vych\u00e1z\u00ed, \u017ee u n\u00e1s je\u0161t\u011b s Jitkou Skali\u010dkovou od Renaultu tvo\u0159\u00edme dvojici nejzku\u0161en\u011bj\u0161\u00edch matador\u016f, na kter\u00e9 mla\u010fo\u0161i jako t\u0159eba Jougl\u00ed\u010dkov\u00e1, Kuklov\u00e1 nebo Hejral je\u0161t\u011b zdaleka nemaj\u00ed.:-)<\/p>\n

Konzultant v AMI Communications<\/strong><\/p>\n

Od z\u00e1\u0159\u00ed jsem tedy nastoupil na \u010d\u00e1ste\u010dn\u00fd \u00favazek jako Senior Consultant u AMI Communications s t\u00edm, \u017ee jim pom\u00e1h\u00e1m v jejich podpo\u0159e aktu\u00e1ln\u00edm klient\u016fm z oblasti automotive – a tak\u00e9 s vyhled\u00e1v\u00e1n\u00edm klient\u016f nov\u00fdch. Je to pro m\u011b hodn\u011b nov\u00e1 zku\u0161enost, zejm\u00e9na proto, \u017ee jsem cel\u00fd p\u00ed\u00e1rov\u00fd \u017eivot byl t\u00edm klientem, kter\u00fd m\u011bl v\u017edycky pocit, \u017ee by agentura mohla d\u011blat v\u00edc a l\u00edp ne\u017e d\u011bl\u00e1 (net\u00fdk\u00e1 se jen AMI, to je z\u00e1sadn\u00ed pohled klienta na agenturu) \u2013 a te\u010f si to vyzkou\u0161\u00edm z t\u00e9 druh\u00e9 strany.<\/p>\n

Ale moc se na to t\u011b\u0161\u00edm, u\u017e proto, \u017ee jsme spole\u010dn\u011b s AMI dos\u00e1hli historick\u00e9ho \u00fasp\u011bchu, kter\u00fd, pokud v\u00edm, nem\u00e1 (nejen) v \u010cR obdoby. Na\u0161e spole\u010dn\u00e9 PR aktivity toti\u017e p\u0159isp\u011bly k tomu, \u017ee kdykoliv p\u0159i\u0161la na \u010desk\u00fd trh nov\u00e1 generace Fordu Focus, v\u017edycky to auto vyhr\u00e1lo presti\u017en\u00ed titul Auto roku v \u010cR, celkem tedy \u010dty\u0159ikr\u00e1t!!<\/p>\n

No \u2013 a v tomhle duchu bych ve spolupr\u00e1ci s AMI Communications cht\u011bl pokra\u010dovat i te\u010f\u2026<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

FORD MOTOR COMPANY se na za\u010d\u00e1tku roku 2021 rozlou\u010dila s dlouholet\u00fdm mluv\u010d\u00edm Martinem Linhartem, dva roky o n\u011bm nebylo mnoho sly\u0161et. Leto\u0161ek ale p\u0159inesl zm\u011bny, […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":102272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,3],"tags":[],"class_list":["post-102242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kariera","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/102242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=102242"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/102242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/102272"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=102242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=102242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=102242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}