{"id":107,"date":"2022-03-11T15:49:51","date_gmt":"2022-03-11T15:49:51","guid":{"rendered":"http:\/\/www.automakersnews.cz\/?p=107"},"modified":"2022-03-11T15:49:51","modified_gmt":"2022-03-11T15:49:51","slug":"bmw-kupuje-tuningovou-firmu-alpina","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2022\/03\/11\/bmw-kupuje-tuningovou-firmu-alpina\/","title":{"rendered":"BMW kupuje tuningovou firmu ALPINA"},"content":{"rendered":"

Malos\u00e9riov\u00fd v\u00fdrobce zna\u010dky ALPINA z Buchloe u Mnichova se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed BMW Group. Rodina Bovesiepenov\u00fdch, kter\u00e1 tov\u00e1rnu vlastn\u00ed, kupn\u00ed cenu nezve\u0159ejnila. Uzav\u0159en\u00ed transakce je\u0161t\u011b podl\u00e9h\u00e1 r\u016fzn\u00fdm odkladn\u00fdm podm\u00ednk\u00e1m, zejm\u00e9na potom schv\u00e1len\u00ed p\u0159\u00edslu\u0161n\u00fdmi antimonopoln\u00edmi \u00fa\u0159ady.<\/strong><\/span><\/p>\n

Spole\u010dnost ALPINA Burkard Bovensiepen GmbH + Co. KG, n\u011bmeck\u00fd v\u00fdrobce automobil\u016f se s\u00eddlem v Buchloe v bavorsk\u00e9m okrese Ostallg\u00e4u, byla zalo\u017eena 1. ledna 1965.<\/p>\n

Od 60.\u00a0let 20. stolet\u00ed se zab\u00fdvala tuningem a\u00a0motoristick\u00fdm sportem, p\u0159i\u010dem\u017e v roce 1978 za\u010dala vyr\u00e1b\u011bt osobn\u00ed automobily postaven\u00e9 na z\u00e1kladech produkt\u016f BMW AG.<\/p>\n

Od roku 1983 je tato spole\u010dnost registrov\u00e1na u\u00a0Spolkov\u00e9ho \u00fa\u0159adu pro motorovou dopravu ve Flensburgu jako ofici\u00e1ln\u00ed v\u00fdrobce automobil\u016f a zam\u011bstn\u00e1v\u00e1 p\u0159ibli\u017en\u011b 300 lid\u00ed. V roce 2021 bylo v Buchloe vyrobeno zhruba 2000 vozidel. Krom\u011b N\u011bmecka a\u00a0Evropy jsou pro spole\u010dnost ALPINA d\u016fle\u017eit\u00fdmi trhy tak\u00e9 Japonsko, USA a\u00a0Bl\u00edzk\u00fd v\u00fdchod. Druhou hlavn\u00ed oblast\u00ed \u010dinnosti rodinn\u00e9ho podniku je vina\u0159stv\u00ed ALPINA.<\/p>\n

Dlouhodob\u00e1 dohoda o\u00a0spolupr\u00e1ci, kter\u00e1 byla koncem roku 2020 prodlou\u017eena o dal\u0161\u00edch p\u011bt let, vypr\u0161\u00ed 31. prosince 2025. Ob\u011b strany se dohodly, \u017ee nebudou zve\u0159ej\u0148ovat \u017e\u00e1dn\u00e9 finan\u010dn\u00ed podrobnosti. Nedojde k nabyt\u00ed \u017e\u00e1dn\u00fdch akci\u00ed spole\u010dnosti.<\/p>\n

\u201eAutomobilov\u00fd pr\u016fmysl se nach\u00e1z\u00ed uprost\u0159ed rozs\u00e1hl\u00e9 transformace sm\u011brem k\u00a0udr\u017eiteln\u00e9 mobilit\u011b. Z tohoto d\u016fvodu je t\u0159eba pravideln\u011b p\u0159ehodnocovat st\u00e1vaj\u00edc\u00ed obchodn\u00ed modely. Ji\u017e v\u00edce ne\u017e pades\u00e1t let firma z Buchloe ukazuje, jak d\u00edky pe\u010dliv\u00e9mu p\u0159\u00edstupu k detail\u016fm poskytovat prvot\u0159\u00eddn\u00ed kvalitu. Stejnou v\u00e1\u0161n\u00ed pro stavbu automobil\u016f se \u0159\u00edd\u00ed i BMW Group. Proto se nyn\u00ed pou\u0161t\u00edme do nov\u00e9 kapitoly na\u0161eho dlouholet\u00e9ho partnerstv\u00ed. Z\u00edsk\u00e1n\u00ed pr\u00e1v na ochrannou zn\u00e1mku n\u00e1m umo\u017en\u00ed utv\u00e1\u0159et dlouhodob\u00fd sm\u011br v\u00fdvoje t\u00e9to tradic\u00ed op\u0159eden\u00e9 zna\u010dky. Jsme r\u00e1di, \u017ee m\u016f\u017eeme zna\u010dku ALPINA p\u0159iv\u00edtat v rodin\u011b BMW,\u201c \u0159ekl Pieter Nota, \u010dlen p\u0159edstavenstva odpov\u011bdn\u00fd za z\u00e1kazn\u00edky, zna\u010dky a prodej.<\/p>\n

Transformace sm\u011brem k elektromobilit\u011b a rostouc\u00ed regulace po cel\u00e9m sv\u011bt\u011b, zejm\u00e9na emisn\u00ed legislativa, validace softwaru a po\u017eadavky na asisten\u010dn\u00ed a monitorovac\u00ed syst\u00e9my \u0159idi\u010de, maj\u00ed za n\u00e1sledek v\u00fdrazn\u011b vy\u0161\u0161\u00ed rizika pro v\u00fdrobce mal\u00fdch s\u00e9riov\u00fdch voz\u016f. Veden\u00ed spole\u010dnosti ALPINA \u0159e\u0161\u00ed tuto situaci strategickou reorganizac\u00ed, kter\u00e1 zajist\u00ed dlouhodobou \u017eivotaschopnost centr\u00e1ly firmy v Buchloe.<\/p>\n

Andreas Bovensiepen, spolu\u0159editel spole\u010dnosti ALPINA Burkard Bovensiepen GmbH + Co. KG, vysv\u011btluje: \u201eV\u010das jsme rozpoznali v\u00fdzvy, kter\u00fdm \u010del\u00ed automobilov\u00fd pr\u016fmysl, a nyn\u00ed nastavujeme spr\u00e1vn\u00fd sm\u011br pro spole\u010dnost ALPINA a pro na\u0161i rodinnou firmu Bovensiepen. T\u00edmto za\u010d\u00edn\u00e1 nov\u00e1 kapitola. Zna\u010dka ALPINA i na\u0161e spole\u010dnost maj\u00ed mimo\u0159\u00e1dn\u011b dobr\u00fd zvuk. Proto\u017ee BMW a ALPINA spolupracovaly a d\u016fv\u011b\u0159ovaly si po cel\u00e1 des\u00edtilet\u00ed, u\u010dinili jsme rozhodnut\u00ed neprodat ALPINU jen tak n\u011bjak\u00e9mu v\u00fdrobci. Proto je strategicky spr\u00e1vn\u00e9 rozhodnut\u00ed, \u017ee zna\u010dka ALPINA bude v budoucnu spravov\u00e1na pr\u00e1v\u011b BMW Group.\u201c<\/p>\n

Spolupr\u00e1ce bude pokra\u010dovat, ale v jin\u00e9 podob\u011b: Spole\u010dnost vlastn\u011bn\u00e1 rodinou Bovensiepenov\u00fdch bude v r\u00e1mci st\u00e1vaj\u00edc\u00ed spolupr\u00e1ce a\u017e do konce roku 2025 nad\u00e1le vyu\u017e\u00edvat sv\u00e9 in\u017een\u00fdrsk\u00e9 znalosti p\u0159i v\u00fdvoji, v\u00fdrob\u011b a prodeji voz\u016f BMW ALPINA. St\u00e1le tak budou vznikat vozy postaven\u00e9 na modelech BMW, kter\u00e9 t\u00fdm ALPINA rozs\u00e1hle uprav\u00ed, zejm\u00e9na v\u00a0oblastech motor\u016f a p\u0159evodovek, stejn\u011b jako podvozk\u016f, aerodynamiky a proveden\u00ed interi\u00e9ru. Vozy BMW ALPINA jsou sestaveny na v\u00fdrobn\u00edch link\u00e1ch BMW, odkud se p\u0159esunou do Buchloe, kde prob\u00edh\u00e1 fin\u00e1ln\u00ed mont\u00e1\u017e zahrnuj\u00edc\u00ed tak\u00e9 individu\u00e1ln\u00ed interi\u00e9ry vyroben\u00e9 podle specifikac\u00ed z\u00e1kazn\u00edka.<\/p>\n

V\u00a0centr\u00e1le v Buchloe bude dlouhodob\u011b pokra\u010dovat poskytov\u00e1n\u00ed servisn\u00edch slu\u017eeb, n\u00e1hradn\u00edch d\u00edl\u016f a p\u0159\u00edslu\u0161enstv\u00ed pro sou\u010dasn\u00e9 a star\u0161\u00ed portfolio voz\u016f BMW ALPINA. Ve st\u00e1vaj\u00edc\u00ed poprodejn\u00ed p\u00e9\u010di nedojde k \u017e\u00e1dn\u00fdm zm\u011bn\u00e1m. V\u00a0r\u00e1mci strategick\u00e9 spolupr\u00e1ce mezi ob\u011bma spole\u010dnostmi dojde k dal\u0161\u00edmu roz\u0161\u00ed\u0159en\u00ed ji\u017e existuj\u00edc\u00edho partnerstv\u00ed v\u00a0podob\u011b poskytov\u00e1n\u00ed v\u00fdvojov\u00fdch slu\u017eeb z\u00a0Buchloe pro BMW. Obchod s v\u00ednem, kter\u00fd je rovn\u011b\u017e sou\u010d\u00e1st\u00ed rodinn\u00e9 firmy, z\u016fstane nedot\u010den.<\/p>\n

\u201eBMW a ALPINA se k sob\u011b dokonale hod\u00ed! Zna\u010dka ALPINA za posledn\u00edch 50\u00a0let vysp\u011bla spole\u010dn\u011b s BMW a m\u00e1 v\u0161e, co je pot\u0159eba k tomu, aby rozbu\u0161ila srdce automobilov\u00fdch znalc\u016f po cel\u00e9m sv\u011bt\u011b. Nach\u00e1z\u00ed tu spr\u00e1vnou rovnov\u00e1hu mezi kultivovan\u011b sportovn\u00edm charakterem, luxusem a exkluzivitou. Jsme pot\u011b\u0161eni, \u017ee m\u016f\u017eeme z\u00edskat pr\u00e1va na ochrannou zn\u00e1mku ALPINA a roz\u0161\u00ed\u0159it portfolio BMW o vozy odr\u00e1\u017eej\u00edc\u00ed novou DNA,\u201c \u0159ekl Jens Thiemer, senior viceprezident pro z\u00e1kazn\u00edky a zna\u010dku BMW.<\/p>\n

Rok 2021 byl nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm rokem v historii spole\u010dnosti ALPINA Burkard Bovensiepen GmbH + Co. KG. Na tomto siln\u00e9m z\u00e1kladu bude rodinn\u00fd podnik strategicky upravovat sv\u016fj dal\u0161\u00ed rozvoj s c\u00edlem \u010delit regula\u010dn\u00edm v\u00fdzv\u00e1m a\u00a0technologick\u00fdm zm\u011bn\u00e1m v oboru. To zajist\u00ed dlouhodob\u00e9 fungov\u00e1n\u00ed spole\u010dnosti v\u00a0Buchloe.<\/p>\n

\u201eBudeme pokra\u010dovat v \u017eivotn\u00edm d\u00edle na\u0161eho otce a investovat do stejn\u011b zn\u00e1m\u00e9ho jm\u00e9na Bovensiepen. D\u00edky na\u0161im odborn\u00fdm znalostem a vysok\u00fdm standard\u016fm kvality p\u0159ineseme v budoucnu na trh dal\u0161\u00ed atraktivn\u00ed dopravn\u00ed prost\u0159edky,\u201c vysv\u011btluje spolumajitel spole\u010dnosti Florian Bovensiepen. \u201eBez na\u0161ich kreativn\u00edch, vysoce schopn\u00fdch a loaj\u00e1ln\u00edch zam\u011bstnanc\u016f by \u00fasp\u011bch spole\u010dnosti ALPINA nebyl mo\u017en\u00fd. Spol\u00e9h\u00e1me na s\u00edlu na\u0161\u00ed spole\u010dnosti, na\u0161eho t\u00fdmu a na\u0161ich rodin. Z\u00e1rove\u0148 si spolu s BMW Group uv\u011bdomujeme na\u0161i spole\u010denskou odpov\u011bdnost v\u016f\u010di zam\u011bstnanc\u016fm a ud\u011bl\u00e1me v\u0161e pro to, abychom zm\u00edrnili p\u0159\u00edpadn\u00e9 dopady vypl\u00fdvaj\u00edc\u00ed z t\u00e9to reorganizace.\u201c<\/p>\n

Prodej pr\u00e1v k ochrann\u00e9 zn\u00e1mce BMW a z toho vypl\u00fdvaj\u00edc\u00ed ukon\u010den\u00ed produkce sou\u010dasn\u00e9ho v\u00fdrobn\u00edho programu voz\u016f ALPINA na konci roku 2025 bude m\u00edt dopad na st\u00e1vaj\u00edc\u00ed pracovn\u00ed m\u00edsta v\u00a0centr\u00e1le v Buchloe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Malos\u00e9riov\u00fd v\u00fdrobce zna\u010dky ALPINA z Buchloe u Mnichova se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed BMW Group. Rodina Bovesiepenov\u00fdch, kter\u00e1 tov\u00e1rnu vlastn\u00ed, kupn\u00ed cenu nezve\u0159ejnila. Uzav\u0159en\u00ed transakce je\u0161t\u011b podl\u00e9h\u00e1 […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investice"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/108"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}