{"id":13204,"date":"2023-01-06T12:36:29","date_gmt":"2023-01-06T12:36:29","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=13204"},"modified":"2023-01-06T12:36:29","modified_gmt":"2023-01-06T12:36:29","slug":"vitezove-a-porazeni-importerskeho-zebricku-2022","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/01\/06\/vitezove-a-porazeni-importerskeho-zebricku-2022\/","title":{"rendered":"V\u00edt\u011bzov\u00e9 a pora\u017een\u00ed import\u00e9rsk\u00e9ho \u017eeb\u0159\u00ed\u010dku 2022"},"content":{"rendered":"

V\u00fdsledky registrac\u00ed nov\u00fdch osobn\u00edch aut za rok 2022 jsou zn\u00e1m\u00e9, meziro\u010dn\u011b klesly o 7,15 %. Lze to \u201ezd\u016fvod\u0148ovat\u201c hled\u00e1n\u00edm nejr\u016fzn\u011bj\u0161\u00edch p\u0159\u00ed\u010din. Obvykle se jako faktor poklesu uv\u00e1d\u00ed epidemie koronaviru, probl\u00e9my v dod\u00e1vk\u00e1ch komponent i cel\u00fdch vozidel, v\u00e1lka na Ukrajin\u011b a inflace. Je tomu tak ale opravdu, kdy\u017e m\u00e9dia sou\u010dasn\u011b prezentuj\u00ed nov\u00e1 auta ihned k odb\u011bru?<\/strong><\/p>\n

Dob\u0159e u\u017e bylo<\/b><\/p>\n

\u010c\u00edsla hovo\u0159\u00ed nekompromisn\u011b, a to nejsledovan\u011bj\u0161\u00ed \u2013 192\u00a0087 registrac\u00ed osobn\u00edch voz\u016f vrac\u00ed \u010desk\u00fd trh o osm let nazp\u011bt, p\u0159ed rok 2014 a d\u0159\u00edve. O p\u0159\u00ed\u010din\u00e1ch se d\u00e1 dlouze diskutovat, daj\u00ed se sv\u00e1d\u011bt na to \u010di ono, ale realita je ne\u00faprosn\u00e1.<\/p>\n

Zrcadlo v\u00fdsledk\u016f nab\u00edz\u00ed obraz, kter\u00fd se asi mnoh\u00fdm p\u0159edstavitel\u016fm evropsk\u00e9ho i na\u0161eho automobilov\u00e9ho pr\u016fmyslu, nebude p\u0159\u00edli\u0161 l\u00edbit, ale pokud je nezaj\u00edmaj\u00ed z\u00e1kazn\u00edci a jejich pot\u0159eby, pak plat\u00ed: kdo chce kam, nebra\u0148me mu v tom\u2026 a\u0165 to stoj\u00ed, co to stoj\u00ed. Tak\u017ee budeme r\u00e1di, kdy\u017e letos nebude pokra\u010dovat lo\u0148sk\u00fd prodejn\u00ed se\u0161up, proto\u017ee se d\u00e1 o\u010dek\u00e1vat, \u017ee se krom\u011b st\u00e1tn\u00ed sf\u00e9ry, kter\u00e1 \u017eije podle pl\u00e1nu z\u00a0dan\u00ed, bude v\u00edce \u0161et\u0159it i ve firm\u00e1ch, kter\u00fdm u n\u00e1s pat\u0159ilo loni 73,37 procent trhu.<\/p>\n

Kles\u00e1 po\u010det firemn\u00edch z\u00e1kazn\u00edk\u016f<\/strong><\/p>\n

Ono je v\u016fbec zaj\u00edmav\u00e9, jak se vyv\u00edjely nejen pod\u00edly, ale i celkov\u00e9 po\u010dty mezi soukrom\u00fdmi a firemn\u00edmi odb\u011brateli, t\u0159eba za posledn\u00ed \u010dty\u0159i roky. Za rok 2019 bylo na firmy registrov\u00e1no 181\u00a0280 osobn\u00edch voz\u016f, co\u017e p\u0159edstavovalo pod\u00edl 72,54 %.<\/p>\n

Na soukromn\u00edky p\u0159ipadlo 68\u00a0635 voz\u016f a 27,46 %. Od roku 2020 se ale u soukrom\u00fdch z\u00e1kazn\u00edk\u016f m\u011bnily pod\u00edly jen v\u00a0\u0159\u00e1du procenta plus \u010di m\u00ednus, ale ani celkov\u00e9 po\u010dty osobn\u00edch voz\u016f registrovan\u00fdch na n\u011b, se tak\u00e9 v\u00fdrazn\u011b nem\u011bnily \u2013 53\u00a0348 za rok 2020, 50\u00a0246 (2021) a 51\u00a0149 (2022).<\/p>\n

Za to absolutn\u00ed \u010d\u00edsla firemn\u00edch odb\u011bratel\u016f vykazuj\u00ed jasn\u011b sestupnou tendenci. P\u0159edloni 156\u00a0630 a loni u\u017e jen 140\u00a0938 nov\u00fdch osobn\u00edch voz\u016f, co\u017e zejm\u00e9na v\u00a0porovn\u00e1n\u00ed s\u00a0rokem 2019 je p\u011bkn\u00fd p\u00e1d (m\u00ednus v\u00edc ne\u017e 40 tis\u00edc). To tak\u00e9 o n\u011b\u010dem vypov\u00edd\u00e1.<\/p>\n

V\u00edt\u011bzov\u00e9 roku 2022: Toyota a dal\u0161\u00ed
\n<\/b><\/p>\n

2022 nebyl zrovna dobr\u00fd rok, ale mohl b\u00fdt je\u0161t\u011b hor\u0161\u00ed. P\u0159esto je na \u010desk\u00e9m trhu n\u011bkolik \u201evelkoobjemov\u00fdch\u201c zna\u010dek, kter\u00e9 si nejen meziro\u010dn\u011b polep\u0161ily, nebo jejich v\u00fdsledky zdaleka nekop\u00edruj\u00ed celkov\u00fd pokles o 7,15 %.<\/p>\n

Doslova skv\u011bl\u00fd rok zaznamenala Toyota, kter\u00e1 si meziro\u010dn\u011b polep\u0161ila o 18,7 % (+1933 voz\u016f), vypracovala se mezi TOP \u010dty\u0159i nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dky v\u00a0\u010cesku a za prosinec se stala dokonce dvojkou na\u0161eho trhu. To zaslou\u017e\u00ed fanf\u00e1ry, i kdy\u017e nebo pr\u00e1v\u011b proto, \u017ee registrovala jen 45 elektromobil\u016f a t\u0159i vozy poh\u00e1n\u011bn\u00e9 vod\u00edkov\u00fdmi \u010dl\u00e1nky, ale zato 6344 hybrid\u016f, co\u017e \u010din\u00ed 51,72 % jejich registrac\u00ed. Polep\u0161ily si tak\u00e9 Dacia (+34,92 %), Kia (+4,3 %), Ford (+5,13 %), Audi (+17,84 %), Ssangyong (+129,9 %), Cupra (+25,24 %) \u010di Lexus (+60,18 %).<\/p>\n

Pora\u017een\u00ed import\u00e9rsk\u00e9ho \u017eeb\u0159\u00ed\u010dku<\/strong><\/p>\n

Naopak smutek by mohl zavl\u00e1dnout u zna\u010dek, kde registrace meziro\u010dn\u011b v\u00fdrazn\u011bji klesly. \u0160koda registrovala o 8041 voz\u016f m\u00e9n\u011b, co\u017e je -11,33 %. Nejv\u011bt\u0161\u00ed procentu\u00e1ln\u00ed propad z\u00a0TOP 25 zna\u010dek zaznamenal Nissan, o -52,69 %, Seat (-40,49 %), Peugeot (-36,08 %), Citro\u00ebn (-31,21 %) a Renault (-29,34 %). Jak je vid\u011bt na chyby jedn\u011bch \u010dekaj\u00ed jin\u00ed a ti z\u00a0nich profituj\u00ed. Uvid\u00edme, jak se bude letos da\u0159it nov\u00fdm, v\u011bt\u0161inou \u010d\u00ednsk\u00fdm zna\u010dk\u00e1m, kter\u00e9 se u\u017e u n\u00e1s za\u010d\u00ednaj\u00ed prosazovat.<\/p>\n

Nejv\u00edce rostly prodeje emisn\u00edm h\u0159\u00ed\u0161n\u00edk\u016fm\u00a0<\/b><\/p>\n

Rok 2022 tak\u00e9 uk\u00e1zal zaj\u00edmavou skute\u010dnost, jak nap\u0159. n\u00e1ramn\u011b rostou prodeje nejv\u011bt\u0161\u00edm emisn\u00edm h\u0159\u00ed\u0161n\u00edk\u016fm, tedy luxusn\u00edm spor\u0165\u00e1k\u016fm a limuz\u00edn\u00e1m. Kr\u00e1tce a dob\u0159e, zrcadlo je ne\u00faprosn\u00e9. Z\u00e1kazn\u00edci si loni po\u0159\u00eddili nap\u0159\u00edklad 560 (z toho ale i 65 kus\u016f \u010dist\u011b elektrick\u00fdch) nov\u00fdch voz\u016f Porsche (+18,38 %), 112 nov\u00fdch Ferrari (+10,89 %), 64 Bentley\u016f (+93,94 %), 52 Lamborghini (+15,56 %), 39 Maserati (+50 %), tak\u00e9 rekordn\u00edch 37 voz\u016f Rolls-Royce (+76,19 %), 25 Cadillac\u016f (+150 %) a 14 Aston Martin\u016f (+55,56 %). Koment\u00e1\u0159 si m\u016f\u017ee ud\u011blat ka\u017ed\u00fd s\u00e1m \u2013 velmi bohat\u00fdm se da\u0159\u00ed.<\/p>\n

\u017de by se na n\u011bkoho zapomn\u011blo?<\/b><\/p>\n

V\u00a0\u00favah\u00e1ch expert\u016f ani automobilek se nikde neberou na z\u0159etel jako faktor vlivu na trh samotn\u00ed z\u00e1kazn\u00edci a jejich reakce na cenovou politiku n\u011bkter\u00fdch zna\u010dek, stejn\u011b jako na aktu\u00e1ln\u011b preferovanou nab\u00eddku, omezov\u00e1n\u00ed v\u00fdroby model\u016f, o kter\u00e9 je v\u011bt\u0161\u00ed z\u00e1jem a vnucov\u00e1n\u00ed produkt\u016f, kter\u00e9 mnoh\u00fdm nevyhovuj\u00ed. Jako by z\u00e1kazn\u00edci byli tabu nebo jen n\u011bjak\u00e1 banda, kter\u00e1 si v\u0161echno nech\u00e1 l\u00edbit.<\/p>\n

V\u00a0t\u00e9to souvislost\u00ed se nab\u00edz\u00ed dokonce ot\u00e1zka, zda nejsou \u010de\u0161t\u00ed z\u00e1kazn\u00edci naprosto \u00fapln\u00ed hlup\u00e1ci, nech\u00e1paj\u00edc\u00ed v\u00fdhody Green dealu, ani vize bruselsk\u00fdch v\u011brozv\u011bst\u016f sv\u011btl\u00fdch bezemisn\u00edch z\u00edt\u0159k\u016f, stejn\u011b jako p\u0159edstavy gener\u00e1l\u016f evropsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu o v\u00fdhradn\u011b elektrick\u00e9 budoucnosti a hlasy \u201em\u00fdtick\u00fdch sir\u00e9n\u201c z\u00a0\u0159ad medi\u00e1ln\u00edch propag\u00e1tor\u016f. Podle nich by si m\u011bli ve velk\u00e9m kupovat vozidla drah\u00e1 nejen p\u0159i po\u0159\u00edzen\u00ed, ale bohu\u017eel v\u00fdhledov\u011b i v\u00a0provozu, m\u00e9n\u011b praktick\u00e1, s\u00a0problematickou z\u016fstatkovou hodnotou a nevelkou \u017eivotnost\u00ed bez ohledu na skute\u010dn\u00fd stav jejich pot\u0159eb, nato\u017e pen\u011b\u017eenky. Jen proto, \u017ee je prosazuj\u00ed bohat\u00ed samozvan\u00ed zachr\u00e1nci Evropy?<\/p>\n

P\u0159itom si ani velmi dob\u0159e placen\u00ed europoslanci sami nekupuj\u00ed elektromobily jako housky na kr\u00e1m\u011b, nebo snad v\u00edte, \u017ee by n\u011bkter\u00fd \u010desk\u00fd europoslanec jezdil z\u00a0Bruselu \u010di \u0160trasburku na v\u00edkend dom\u016f elektromobilem? Ani n\u00e1hodou, zato v\u00edkendov\u00e9 lety ne pr\u00e1v\u011b ekologick\u00fdmi trysk\u00e1\u010di z\u00a0a do Bruselu jsou zapln\u011bn\u00e9 do zna\u010dn\u00e9 \u010d\u00e1sti pr\u00e1v\u011b jimi.<\/p>\n

Nevd\u011b\u010dn\u00e9 t\u00e9ma a \u010desk\u00e1 realita<\/b><\/p>\n

Nechci polemizovat o tom, co a pro\u010d bude zak\u00e1zan\u00e9 za p\u00e1r let, ale jen mal\u00fd pohled do statistik ukazuje, \u017ee minul\u00fd rok op\u011bt celkem nepokryt\u011b dosv\u011bd\u010dil, jak se st\u00e1le neda\u0159\u00ed donutit \u010desk\u00e9 z\u00e1kazn\u00edky, aby l\u00e9pe ch\u00e1pali ambici\u00f3zn\u00ed vize a p\u0159edh\u00e1n\u011bli se v\u00a0n\u00e1kupech jedin\u00e9 sp\u00e1sy mobility \u2013 vozidel jezd\u00edc\u00edch podle aktu\u00e1ln\u00edho energetick\u00e9ho mixu z\u00a0poloviny na uhl\u00ed.<\/p>\n

A pokud by elektromobily jezdily jen na energii z\u00a0udr\u017eiteln\u00fdch zdroj\u016f, jak se n\u011bkde myln\u011b uv\u00e1d\u00ed, pak by ostatn\u00ed odb\u011bratel\u00e9 byli s je\u0161t\u011b v\u011bt\u0161\u00edm pod\u00edlem a o to v\u00edce z\u00e1visl\u00ed na uhl\u00ed. Takov\u00e1 je logika. Teoreticky byl u n\u00e1s loni z\u00e1jem o elektromobily znateln\u011b vy\u0161\u0161\u00ed ne\u017e p\u0159edloni (2,03 % ku 1,28 %), ale prakticky je jich zna\u010dn\u00e1 \u010d\u00e1st st\u00e1le v\u00edc sou\u010d\u00e1st\u00ed flotil v\u00fdrobce, prodejc\u016f, st\u00e1tn\u00edho er\u00e1ru a bohat\u00fdch korporac\u00ed, u kter\u00fdch cena nehraje roli, na rozd\u00edl od b\u011b\u017en\u00fdch u\u017eivatel\u016f, nato\u017e soukromn\u00edk\u016f.<\/p>\n

Zaj\u00edmav\u00e9 jsou t\u0159eba pod\u00edly \u010dist\u00fdch elektromobil\u016f na celkov\u00fdch \u010desk\u00fdch registrac\u00edch jednotliv\u00fdch zna\u010dek. Zde jsou v\u00fdsledky: Tesla pochopiteln\u011b 100 %, Porsche 11,61 %, Mini 7,39 %, Volvo 4,54 %, BMW 4,48 %, Mercedes 3,82 %, VW 2,80 %, Audi 2,57 %, \u0160koda 2,06 %, Kia 2,04 %, Hyundai 1,60 % a u ostatn\u00edch zna\u010dek jsou po\u010dty \u010di pod\u00edly sp\u00ed\u0161e nezaj\u00edmav\u00e9.<\/p>\n

Lehk\u00e9 u\u017eitkov\u00e9 automobily v\u00a0\u00fatlumu<\/b><\/p>\n

\u010ctrn\u00e1ctiprocentn\u00ed meziro\u010dn\u00ed pokles registrac\u00ed LUV je na pov\u00e1\u017eenou, ale trh byl takov\u00fd. V\u00edt\u011bzem je i letos zna\u010dka Renault, kter\u00e1 si svou p\u0159edlo\u0148skou suverenitu loni je\u0161t\u011b umocnila. P\u0159edloni j\u00ed pat\u0159ila prvn\u00ed p\u0159\u00ed\u010dka s\u00a013,62 % trhu a letos ujela ostatn\u00edm opravdu o velk\u00fd parn\u00edk, kdy\u017e registrovala o 878 voz\u016f v\u00edc, ne\u017e druh\u00fd Ford (11,67 %) a z\u00edskala tr\u017en\u00ed pod\u00edl 16,87 %. T\u0159et\u00ed Peugeot m\u00e1 pod\u00edl 10,66 % atd. Tak uvid\u00edme, jak se bude trh LUV vyv\u00edjet letos, ale \u0161et\u0159en\u00ed mnoha firem se z\u0159ejm\u011b dotkne pr\u00e1v\u011b investic do nov\u00fdch vozidel.<\/p>\n

A motork\u00e1m se nad\u00e1le da\u0159\u00ed\u00a0<\/b><\/p>\n

V\u0161echna mo\u017en\u00e1 zd\u016fvodn\u011bn\u00ed, pro\u010d klesaj\u00ed registrace osobn\u00edch voz\u016f neplat\u00ed pro motocykly. T\u011bm se u\u017e \u0161est\u00fdm rokem po sob\u011b n\u00e1le\u017eit\u011b da\u0159\u00ed, koronavir nekoronavir, \u010dipy ne\u010dipy, krize nekrize. Lo\u0148sk\u00fdch 25\u00a0561 prodan\u00fdch motorek je rekordem za posledn\u00edch 14 let a historicky druh\u00fdm nejlep\u0161\u00edm v\u00fdsledkem v\u016fbec. V\u00edc se prodalo jen v\u00a0roce 2008. Ka\u017ed\u00e1 p\u00e1t\u00e1 u n\u00e1s prodan\u00e1 motorka je Honda, ka\u017ed\u00e1 zhruba des\u00e1t\u00e1 CF Moto, t\u0159et\u00ed nejprod\u00e1van\u011bj\u0161\u00ed je Yamaha, n\u00e1sledovan\u00e1 Piaggiem, BMW a KTM. Bude zaj\u00edmav\u00e9, kdy se \u010desk\u00fd motocyklov\u00fd trh nasyt\u00ed, ale zat\u00edm se mu vede nad o\u010dek\u00e1v\u00e1n\u00ed dob\u0159e.<\/p>\n

Jak\u00fd bude leto\u0161n\u00ed rok?<\/b><\/p>\n

Podle letos u\u017e opatrn\u011bj\u0161\u00edch prognostik\u016f by se m\u011bl \u010desk\u00fd trh osobn\u00edch voz\u016f pohybovat na \u00farovni v\u00fdkon\u016f toho lo\u0148sk\u00e9ho. N\u00e1\u0161 n\u00e1zor, kter\u00fd byl podobn\u011b jako v minul\u00fdch letech, na rozd\u00edl od optimismu t\u011bchto expert\u016f re\u00e1ln\u011bj\u0161\u00ed, nen\u00ed tak optimistick\u00fd ani letos. Sp\u00ed\u0161e je pravd\u011bpodobn\u00e9, \u017ee z\u00e1kazn\u00edci nep\u0159inesou \u010desk\u00e9mu automobilov\u00e9mu trhu \u017e\u00e1dn\u00e9 z\u00e1zra\u010dn\u00e9 zm\u011bny k lep\u0161\u00edmu. Pokud pomineme n\u00e1kupy voz\u016f za +dva a v\u00edce milion\u016f, pak \u010desk\u00e1 inflace sice je\u0161t\u011b do\u017eene ur\u010ditou c\u00edlovou skupinu z\u00e1kazn\u00edk\u016f k\u00a0tomu, aby utratila pr\u016fb\u011b\u017en\u011b znehodnocovan\u00e9 \u00faspory za nov\u00e1 auta, ale rostouc\u00ed nejistota ur\u010dit\u011b sehraje tak\u00e9 svou roli. Proto si u osobn\u00edch automobil\u016f ned\u011bl\u00e1me velk\u00e9 nad\u011bje a prodeje vid\u00edme meziro\u010dn\u011b op\u011bt ni\u017e\u0161\u00ed, bez velk\u00fdch nad\u011bj\u00ed na zlep\u0161en\u00ed. K\u00e9\u017e bychom nem\u011bli pravdu!<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00fdsledky registrac\u00ed nov\u00fdch osobn\u00edch aut za rok 2022 jsou zn\u00e1m\u00e9, meziro\u010dn\u011b klesly o 7,15 %. Lze to \u201ezd\u016fvod\u0148ovat\u201c hled\u00e1n\u00edm nejr\u016fzn\u011bj\u0161\u00edch p\u0159\u00ed\u010din. Obvykle se jako faktor […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,45],"tags":[],"class_list":["post-13204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-komentar"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/13204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=13204"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/13204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/1856"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=13204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=13204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=13204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}