{"id":16220,"date":"2023-01-24T14:01:10","date_gmt":"2023-01-24T14:01:10","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=16220"},"modified":"2023-01-24T14:01:10","modified_gmt":"2023-01-24T14:01:10","slug":"scania-meni-sefa-marketingu-a-komunikace","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/01\/24\/scania-meni-sefa-marketingu-a-komunikace\/","title":{"rendered":"Scania m\u011bn\u00ed \u0161\u00e9fa marketingu a komunikace"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span lang=\"cs-CZ\"><b>Do \u010dela marketingov\u00e9ho a komunika\u010dn\u00edho odd\u011blen\u00ed \u010desk\u00e9ho, slovensk\u00e9ho a ma\u010farsk\u00e9ho importu v\u00fdrobce n\u00e1kladn\u00edch vozidel Scania se od ledna postavil mana\u017eer, kter\u00fd d\u0159\u00edve p\u016fsobil mimo jin\u00e9 v \u010desk\u00e9m Mercedesu-Benz, \u0160kod\u011b Auto, Ogilvy One nebo v \u010ceskomoravsk\u00e9 stavebn\u00ed spo\u0159iteln\u011b. <\/b><\/span><\/span><!--more--><\/p>\n<p><span style=\"color: #000000;\"><span lang=\"cs-CZ\">Martin Lauer na pozici st\u0159\u00edd\u00e1 Ond\u0159eje Koubka, kter\u00fd byl veden\u00edm marketingov\u00e9ho odd\u011blen\u00ed do\u010dasn\u011b pov\u011b\u0159en po odchodu Romany Polachov\u00e9 ke konci listopadu. Ond\u0159ej se bude op\u011bt naplno v\u011bnovat udr\u017eitelnosti a elektromobilit\u011b na pozici Driving the Shift Directora.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span lang=\"cs-CZ\">Martin je absolventem pra\u017esk\u00e9 Vysok\u00e9 \u0161koly ekonomick\u00e9 a v\u00a0oblasti marketingu a komunikace se pohybuje od roku 1995. Mezi lety 2001 a 2006 p\u016fsobil jako marketingov\u00fd mana\u017eer zna\u010dek Mercedes-Benz a smart, n\u00e1sledn\u011b se mezi roky 2006 a 2010 stal \u0161\u00e9fem glob\u00e1ln\u00ed komunikace a PR ve \u0160kod\u011b Auto a v\u00a0letech 2010 a 2012 vedl marketing \u010desk\u00e9ho zastoupen\u00ed mladoboleslavsk\u00e9 zna\u010dky.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span lang=\"cs-CZ\">P\u0159\u00edchodem do spole\u010dnosti Scania se Martin Lauer vrac\u00ed po v\u00edce ne\u017e deseti letech do automotive. V\u00a0mezidob\u00ed p\u016fsobil jako managing director \u010desk\u00e9 pobo\u010dky digit\u00e1ln\u00ed agentury\u00a0Ogilvy One nebo jako marketingov\u00fd \u0159editel \u010ceskomoravsk\u00e9 stavebn\u00ed spo\u0159itelny.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">\u201e<span lang=\"cs-CZ\">Jsme nad\u0161eni, \u017ee n\u00e1\u0161 t\u00fdm m\u016f\u017ee pos\u00edlit \u010dlov\u011bk s\u00a0tak bohat\u00fdmi zku\u0161enostmi v\u00a0oblasti marketingu a komunikace. Je to pro n\u00e1s z\u00e1sadn\u00ed. V\u011b\u0159\u00edm, \u017ee v\u00a0sou\u010dasn\u00e9, v\u00a0mnoh\u00e9m komplikovan\u00e9 situaci se pr\u00e1v\u011b marketing m\u016f\u017ee st\u00e1t jedn\u00edm z\u00a0kl\u00ed\u010d\u016f k\u00a0\u00fasp\u011bchu i v\u00a0sektoru B2B,\u201c \u0159\u00edk\u00e1 Zden\u011bk Petr\u00e1s, gener\u00e1ln\u00ed \u0159editel Scania CER.<\/span><\/span><\/p>\n<p lang=\"cs-CZ\">\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Do \u010dela marketingov\u00e9ho a komunika\u010dn\u00edho odd\u011blen\u00ed \u010desk\u00e9ho, slovensk\u00e9ho a ma\u010farsk\u00e9ho importu v\u00fdrobce n\u00e1kladn\u00edch vozidel Scania se od ledna postavil mana\u017eer, kter\u00fd d\u0159\u00edve p\u016fsobil mimo jin\u00e9 <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/01\/24\/scania-meni-sefa-marketingu-a-komunikace\/\" title=\"Scania m\u011bn\u00ed \u0161\u00e9fa marketingu a komunikace\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":16221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,3,34],"tags":[],"class_list":["post-16220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-personalie","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/16220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=16220"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/16220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/16221"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=16220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=16220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=16220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}