{"id":17882,"date":"2023-01-30T10:36:15","date_gmt":"2023-01-30T10:36:15","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=17882"},"modified":"2023-01-30T12:58:01","modified_gmt":"2023-01-30T12:58:01","slug":"porsche-cr-loni-otocila-pres-25-miliard","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/01\/30\/porsche-cr-loni-otocila-pres-25-miliard\/","title":{"rendered":"Porsche \u010cR loni oto\u010dilo p\u0159es 25 miliard"},"content":{"rendered":"

Mana\u017ee\u0159i Porsche \u010cR v \u010dele s jednatelem firmy Janem Hurtem hodnotili uplynul\u00fd rok 2022 na v\u00fdro\u010dn\u00ed tiskov\u00e9 konferenci na \u017di\u017ekovsk\u00e9 v\u011b\u017ei. Firma loni p<\/span><\/span>\u0159edala z\u00e1kazn\u00edk\u016fm 31 513 nov\u00fdch voz\u016f zna\u010dek <\/span><\/span>Volkswagen, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy a CUPRA a dos\u00e1hla obratu 25,618 mld. K\u010d.<\/span><\/strong><\/p>\n

Celkem si od zalo\u017een\u00ed import\u00e9ra v\u00a0roce 1991 k\u00a025. lednu 2023 z\u00e1kazn\u00edci p\u0159evzali ji\u017e 750\u00a0000 nov\u00fdch vozidel.<\/span><\/p>\n

Meziro\u010dn\u011b se v roce 2022 po\u010det p\u0159edan\u00fdch nov\u00fdch voz\u016f v\u00fd\u0161e uveden\u00fdch zna\u010dek sn\u00ed\u017eil o 6,8 %. Je\u0161t\u011b v\u00edce, o 7,1 %, v\u0161ak v roce 2022 poklesl celkov\u00fd trh, kter\u00fd zaznamenal 219 010 registrac\u00ed nov\u00fdch osobn\u00edch a lehk\u00fdch u\u017eitkov\u00fdch automobil\u016f. Spole\u010dnost Porsche \u010cesk\u00e1 republika si tak navzdory mnoha nep\u0159\u00edzniv\u00fdm vliv\u016fm a ekonomick\u00fdm podm\u00ednk\u00e1m udr\u017eela tr\u017en\u00ed pod\u00edl p\u0159es 16 %. <\/span><\/span><\/span><\/p>\n

\u201eRok 2022 n\u00e1m p\u0159inesl rozporupln\u00e9 v\u00fdsledky. Na jedn\u00e9 stran\u011b m\u00e1me od z\u00e1kazn\u00edk\u016f vysok\u00e9 po\u010dty objedn\u00e1vek, na druh\u00e9 stran\u011b n\u00e1m pokra\u010duj\u00edc\u00ed omezen\u00ed ve v\u00fdrob\u011b kv\u016fli nedostatku polovodi\u010dov\u00fdch sou\u010d\u00e1stek br\u00e1n\u00ed tuto vysokou popt\u00e1vku uspokojovat v obvykl\u00fdch term\u00ednech,\u201c \u0159ekl Jan Hurt. <\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

\u201eA podobn\u00fd je i v\u00fdhled na leto\u0161n\u00ed rok, v\u00a0n\u011bm\u017e rovn\u011b\u017e po\u010d\u00edt\u00e1me s\u00a0ni\u017e\u0161\u00edmi objemy prodan\u00fdch voz\u016f. Sou\u010dasn\u011b v\u0161ak i nad\u00e1le pokra\u010dujeme v\u00a0na\u0161\u00ed elektrick\u00e9 ofenziv\u011b a podporujeme n\u00edzkoemisn\u00ed mobilitu v\u00a0\u010cesk\u00e9 republice.\u201c <\/span><\/span><\/span><\/p>\n

Hlavn\u00ed ukazatele spole\u010dnosti<\/b><\/span><\/span><\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/span><\/td>\n\n

2022<\/b><\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

2021<\/b><\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

Rozd\u00edl<\/b><\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

Obrat (mld. K\u010d)<\/b><\/span><\/span><\/span><\/span><\/td>\nPorsche \u010cR<\/span><\/span><\/span><\/span><\/td>\n\n

25,6<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

21,9<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

+16,79 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

Z toho After Sales<\/span><\/span><\/span><\/span><\/td>\n\n

2,5<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

2,2<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

+11,8 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

Po\u010det nov\u00fdch vozidel p\u0159edan\u00fdch z\u00e1kazn\u00edk\u016fm (ks)<\/b><\/span><\/span><\/span><\/span><\/td>\nVolkswagen osobn\u00ed vozy<\/span><\/span><\/span><\/span><\/td>\n\n

17 532<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

18 284<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

-4,1 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

Audi<\/span><\/span><\/span><\/span><\/td>\n\n

3 444<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

2 967<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

+16,1 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

SEAT<\/span><\/span><\/span><\/span><\/td>\n\n

4 621<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

7 730<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

-40,2 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

CUPRA<\/span><\/span><\/span><\/span><\/td>\n\n

2 313<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

643<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

+259,7 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

Volkswagen U\u017eitkov\u00e9 vozy<\/span><\/span><\/span><\/span><\/td>\n\n

3\u00a0603<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

4 194<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

-14,1 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

Celkem<\/span><\/span><\/span><\/span><\/td>\n\n

31 513<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

33 818<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

-6,8 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

Prodan\u00e9 ojet\u00e9 vozy (ks)<\/b><\/span><\/span><\/span><\/span><\/td>\nDas Welt Auto<\/span><\/span><\/span><\/span><\/td>\n\n

15 200<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

16 884<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

-10,0 %<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Rok 2022 p\u0159inesl pokles dodan\u00fdch voz\u016f v\u00a0r\u00e1mci koncernu Volkswagen i na glob\u00e1ln\u00edm trhu. Celkem si z\u00e1kazn\u00edci p\u0159evzali 8\u00a0262\u00a0776 vozidel (-7,0 %). Zna\u010dka Volkswagen osobn\u00ed vozy k\u00a0v\u00fdsledku p\u0159isp\u011bla 4\u00a0563\u00a0340 automobily (-6,8 %), Audi 1\u00a0614\u00a0231 vozidly (-3,9 %) a \u0160koda Auto 731\u00a0262 vozy (-16,7 %). Zna\u010dky SEAT a CUPRA p\u0159edaly 385\u00a0592 voz\u016f (-18,1 %), Porsche 309\u00a0884 voz\u016f (+2,6 %), Volkswagen U\u017eitkov\u00e9 vozy 328\u00a0572 vozidel (-8,6 %), Bentley 15\u00a0174 automobil\u016f (+3,5 %), Lamborghini 9\u00a0233 voz\u016f (+9,9 %) a TRATON 305\u00a0488 u\u017eitkov\u00fdch vozidel a autobus\u016f (+12,6 %).<\/span><\/span><\/span><\/p>\n

\"\"
\u0160\u00e9f Audi Marcel Archleb a mluv\u010d\u00ed zna\u010dky Ji\u0159\u00ed Rozko\u0161n\u00fd p\u0159edb\u011b\u017en\u011b shrnuli v\u00fdsledky u\u017e loni v Bistru Bohemia na Kamp\u011b<\/figcaption><\/figure>\n

\u00dasp\u011b\u0161n\u00fd rok pro Audi a CUPRA<\/strong><\/p>\n

V\u00a0\u010cesk\u00e9 republice se za mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fdm rokem 2022 ohl\u00ed\u017eej\u00ed zna\u010dky Audi a CUPRA s\u00a0meziro\u010dn\u00edmi n\u00e1r\u016fsty +16,1 %, resp. +259,7 %. Nejprod\u00e1van\u011bj\u0161\u00edm modelem s\u00a0logem \u010dty\u0159 kruh\u016f bylo Audi A6, kter\u00e9 nav\u00edc z\u00edskalo ocen\u011bn\u00ed Flotilov\u00e9 auto roku 2022. Lo\u0148sk\u00fd rok byl tak\u00e9 ve znamen\u00ed supersportovn\u00edch model\u016f R a RS se 198 dodan\u00fdmi vozy. Krom\u011b toho byl na trh uveden model RS 3, u kter\u00e9ho Audi eviduje ji\u017e v\u00edce ne\u017e 200 z\u00e1kaznick\u00fdch objedn\u00e1vek. Zna\u010dka Audi nav\u00edc zajistila flotilu 10 panc\u00e9\u0159ovan\u00fdch luxusn\u00edch limuz\u00edn Audi A8 L, kter\u00e1 zabezpe\u010dila hladk\u00fd pr\u016fb\u011bh p\u0159edsednictv\u00ed \u010cesk\u00e9 republiky v\u00a0Rad\u011b EU.<\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

Zna\u010dka CUPRA p\u0159ekon\u00e1v\u00e1 se 152\u00a0900 dodan\u00fdmi vozy rekordy a s\u00a092,7% zv\u00fd\u0161en\u00edm prodeje je nejrychleji rostouc\u00ed automobilovou zna\u010dkou v\u00a0Evrop\u011b. CUPRA si skv\u011ble vede tak\u00e9 v\u00a0\u010cesk\u00e9 republice, a to p\u0159edev\u0161\u00edm d\u00edky fenom\u00e9nu Formentor. Z\u00e1kazn\u00edci si zakoupili ji\u017e v\u00edce ne\u017e 2000 voz\u016f Formentor, kter\u00fd se tak stal 8. nejprod\u00e1van\u011bj\u0161\u00edm modelem v\u00a0segmentu SUV-C (podle SDA). CUPRA m\u00e1 po t\u00e9m\u011b\u0159 \u010dty\u0159n\u00e1sobn\u00e9m n\u00e1r\u016fstu prodej\u016f t\u0159etinov\u00fd pod\u00edl na celkov\u00e9m prodeji zna\u010dek SEAT a CUPRA, kter\u00e9 spole\u010dn\u011b dr\u017e\u00ed 9. pozici v\u00a0\u017eeb\u0159\u00ed\u010dku zna\u010dek na \u010desk\u00e9m trhu. \u0160pan\u011blsk\u00fd v\u00fdrobce slav\u00ed \u00fasp\u011bchy tak\u00e9 ve fleetov\u00e9m prodeji a loni u n\u00e1s otev\u0159el prvn\u00ed showroom CUPRA Garage.<\/span><\/span><\/span><\/p>\n

\"\"
Ve Zl\u00edn\u011b se loni objevila prvn\u00ed CUPRA Garage<\/figcaption><\/figure>\n

U zna\u010dky Volkswagen osobn\u00ed vozy prov\u011b\u0159ili hned zkraje lo\u0148sk\u00e9ho roku vytrvalost a odolnost sv\u00e9ho bestselleru a do pou\u0161tn\u00ed v\u00fdhn\u011b vyslali Tiguan Allspace jako doprovodn\u00e9 vozidlo \u010desk\u00e9ho t\u00fdmu BARTH Racing na Rallye Dakar. V\u00a0lo\u0148sk\u00e9m roce bodovalo tak\u00e9 Polo, kter\u00e9 z\u00edskalo nejv\u00edce objedn\u00e1vek od z\u00e1kazn\u00edk\u016f. Rok 2022 byl rovn\u011b\u017e ve znamen\u00ed uveden\u00ed na trh zcela nov\u00fdch model\u016f Taigo a ID.5\/ID.5 GTX. V\u00fdhled na dal\u0161\u00ed v\u00fdvoj elektromobily poskytl koncep\u010dn\u00ed v\u016fz ID. SPACE VIZZION na veletrhu E-Salon 2022 v\u00a0Let\u0148anech.<\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

Prodejn\u00ed odd\u011blen\u00ed \u010desk\u00e9ho import\u00e9ra zna\u010dky Volkswagen U\u017eitkov\u00e9 vozy uzav\u0159elo lo\u0148sk\u00fd rok s\u00a06\u00a0386 nevy\u0159\u00edzen\u00fdmi objedn\u00e1vkami od z\u00e1kazn\u00edk\u016f. Hannoversk\u00fd v\u00fdrobce p\u0159edstavil zcela novou generaci ikonick\u00e9ho Multivanu a zah\u00e1jil p\u0159edprodej p\u0159elomov\u00e9ho elektromobilu ID. Buzz. V\u0161estrannou vyu\u017eitelnost modelu Multivan obou aktu\u00e1ln\u011b nab\u00edzen\u00fdch generac\u00ed, T6.1 a T7, potvrdilo 41 voz\u016f zap\u016fj\u010den\u00fdch \u010desk\u00e9 vl\u00e1d\u011b pro zaji\u0161t\u011bn\u00ed mobility v\u00a0pr\u016fb\u011bhu p\u0159edsednictv\u00ed \u010cesk\u00e9 republiky v\u00a0Rad\u011b EU.<\/span><\/span><\/span><\/p>\n

C\u00edle: dekarbonizace a elektromobilita<\/strong><\/p>\n

Spole\u010dnost Porsche \u010cesk\u00e1 republika pokra\u010duje v\u00a0realizaci sv\u00fdch ambici\u00f3zn\u00edch pl\u00e1n\u016f<\/span><\/span> v\u00a0oblasti dekarbonizace a p\u0159echodu na elektromobilitu. Komplexn\u00ed nab\u00eddku slu\u017eeb v\u010detn\u011b posouzen\u00ed stavu elektrick\u00e9 s\u00edt\u011b, instalace nab\u00edjec\u00edch stanic a dod\u00e1vek \u201ezelen\u00e9\u201c elekt\u0159iny zaji\u0161\u0165uje zna\u010dka MOON, kter\u00e1 loni prodala na \u010desk\u00e9m trhu 165 nab\u00edjec\u00edch za\u0159\u00edzen\u00ed.<\/span><\/span><\/span><\/p>\n

Mezi d\u016fle\u017eit\u00e9 oblasti v\u00a0\u010dinnosti spole\u010dnosti Porsche \u010cesk\u00e1 republika pat\u0159\u00ed nejen prodej nov\u00fdch automobil\u016f, ale tak\u00e9 zaji\u0161\u0165ov\u00e1n\u00ed \u00fadr\u017eby a servisu ji\u017e provozovan\u00fdch automobil\u016f koncernov\u00fdch zna\u010dek, proto\u017ee servisn\u00ed slu\u017eby hraj\u00ed v\u00fdznamnou roli\u00a0v zaji\u0161\u0165ov\u00e1n\u00ed vysok\u00e9 \u00farovn\u011b spokojenosti a loajality z\u00e1kazn\u00edk\u016f. <\/span><\/span><\/span><\/p>\n

V\u00a0programu prodeje prov\u011b\u0159en\u00fdch ojet\u00fdch voz\u016f Das WeltAuto d\u00e1vali z\u00e1kazn\u00edci p\u0159ednost velmi mlad\u00fdm automobil\u016fm s\u00a0n\u00edzk\u00fdm po\u010dtem ujet\u00fdch kilometr\u016f. Tomu odpov\u00edd\u00e1 tak\u00e9 vysok\u00e1 pr\u016fm\u011brn\u00e1 cena 15\u00a0042 ojet\u00fdch voz\u016f prodan\u00fdch v\u00a0s\u00edti Das WeltAuto v\u00a0roce 2022, kter\u00e1 se vy\u0161plhala na 553 000 K\u010d. Loni do\u0161lo k\u00a0roz\u0161\u00ed\u0159en\u00ed s\u00edt\u011b Das WeltAuto na 50 partner\u016f a k\u00a0dal\u0161\u00edmu zvy\u0161ov\u00e1n\u00ed kvalifikace prodejn\u00edho person\u00e1lu, aby byla i nad\u00e1le zaru\u010dena mimo\u0159\u00e1dn\u011b vysok\u00e1 kvalita z\u00e1kaznick\u00fdch slu\u017eeb na \u00farovni prodeje nov\u00fdch automobil\u016f. <\/span><\/span><\/span><\/p>\n

Od konce l\u00e9ta prob\u00edhaj\u00ed \u0161kolen\u00ed a dal\u0161\u00ed akce spole\u010dnosti Porsche \u010cesk\u00e1 republika v\u00a0nov\u011b vybudovan\u00e9 Tr\u00e9ninkov\u00e9 akademii v\u00a0obci Zlatn\u00edky-Hodkovice v\u00a0okrese Praha Z\u00e1pad. <\/span><\/span><\/span>Tr\u00e9ninkov\u00e1 akademie je ur\u010dena pro komplexn\u00ed \u0161kolen\u00ed prodejn\u00edch a servisn\u00edch partner\u016f spole\u010dnosti Porsche \u010cesk\u00e1 republika a jej\u00ed multifunk\u010dn\u00ed a flexibiln\u00ed budova p\u0159edstavuje se 156 miliony korun historicky nejvy\u0161\u0161\u00ed investici spole\u010dnosti Porsche \u010cR.<\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

Spole\u010dnost Porsche \u010cesk\u00e1 republika s.r.o. vstoupila do roku 2023 se 162 zam\u011bstnanci. Prodej v\u0161ech zastupovan\u00fdch zna\u010dek zaji\u0161\u0165uje celkem 62 smluvn\u00edch partner\u016f, servisem koncernov\u00fdch voz\u016f je v \u010cesk\u00e9 republice pov\u011b\u0159eno 100 smluvn\u00edch partner\u016f. Zna\u010dky Volkswagen osobn\u00ed vozy, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy a CUPRA jsou d\u00edky tomu zastoupeny na 104 m\u00edstech na\u0161\u00ed zem\u011b.<\/span><\/span><\/span><\/p>\n

CSR: Systematick\u00e1 podpora dobro\u010dinn\u00fdch projekt\u016f v\u010detn\u011b osobn\u00edho zapojen\u00ed zam\u011bstnanc\u016f<\/b><\/span><\/span><\/span><\/p>\n

V\u00a0r\u00e1mci aktivit spole\u010dnosti Porsche \u010cesk\u00e1 republika hraje v\u00fdznamnou roli tak\u00e9 oblast spole\u010densk\u00e9 odpov\u011bdnosti (CSR). I v\u00a0roce 2022 tak pokra\u010dovala dlouhodob\u00e1 a systematick\u00e1 podpora projekt\u016f, jejich\u017e c\u00edlem je p\u0159isp\u00edvat k udr\u017eiteln\u00e9mu rozvoji a ke zlep\u0161ov\u00e1n\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed i zkvalit\u0148ov\u00e1n\u00ed \u017eivota obyvatel v\u00a0\u010cesk\u00e9 republice.<\/span><\/span><\/span><\/p>\n

Zam\u011bstnanci nejv\u011bt\u0161\u00edho import\u00e9ra automobil\u016f nap\u0159\u00edklad po\u0159\u00e1daj\u00ed dobrovolnick\u00e9 dny. Loni mimo jin\u00e9 pe\u010dovali o zahrady v\u00a0ZOO Praha, pro SOS vesni\u010dky vybudovali zahradu d\u011bti, vys\u00e1zeli 1 000 stromk\u016f v\u00a0lokalit\u011b LS Valdek, p\u0159isp\u011bli dodate\u010dn\u00fdch 100 000 K\u010d k vysazen\u00ed dal\u0161\u00edch 5 000 stromk\u016f a zajistili v\u00e1no\u010dn\u00ed nad\u00edlku pro seniory v\u00a0Dom\u011b klidn\u00e9ho st\u00e1\u0159\u00ed svat\u00e9 Anny v\u00a0Sousedovic\u00edch. Zam\u011bstnanci Porsche \u010cR se v\u00a0kv\u011btnu zapojili tak\u00e9 do projektu #Jointhemovement a sv\u00fdmi sportovn\u00edmi v\u00fdkony p\u0159isp\u011bli \u010d\u00e1stkou v\u00edce ne\u017e 32\u00a0000 K\u010d na sb\u00edrku DONIO \u2013 Sb\u00edrka pro Marcuse, jej\u00ed\u017e v\u00fdnos poslou\u017e\u00ed k\u00a0zakoupen\u00ed automobilu pro Marcuse a jeho nesly\u0161\u00edc\u00ed maminku Ji\u0159inu Z\u00e1me\u010dn\u00edkovou.<\/span><\/span><\/span><\/p>\n

Lo\u0148sk\u00fd Den Zem\u011b byl ve spole\u010dnosti Porsche \u010cR zasv\u011bcen aktivit\u00e1m pro ochranu klimatu. C\u00edlem intern\u00edho workshopu \u201e#Project1Hour\u201c pro zam\u011bstnance jak import\u00e9ra, tak i obchodn\u00edch partner\u016f bylo prohloubit pov\u011bdom\u00ed o klimatick\u00e9 zm\u011bn\u011b a jej\u00edch d\u016fsledc\u00edch a podpo\u0159it spole\u010dn\u00e9 \u00fasil\u00ed o realizaci \u00fa\u010dinn\u00fdch zm\u011bn v\u00a0pracovn\u00edm i soukrom\u00e9m \u017eivot\u011b ka\u017ed\u00e9ho jednotlivce, kter\u00e9 umo\u017en\u00ed zachovat planetu obyvatelnou i pro budouc\u00ed generace. <\/span><\/span><\/span><\/p>\n

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Porsche \u010cesk\u00e1 republika rovn\u011b\u017e pokra\u010duje v\u00a0podpo\u0159e odborn\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed \u010desk\u00e9 ml\u00e1de\u017ee. Loni se po p\u0159est\u00e1vce vynucen\u00e9 pandemi\u00ed znovu uskute\u010dnila sout\u011b\u017e Autooprav\u00e1\u0159 Junior, jej\u00edm\u017e partnerem je tradi\u010dn\u011b nejv\u011bt\u0161\u00ed import\u00e9r automobil\u016f do \u010ceska.<\/span><\/span><\/span> Podpora u\u010d\u0148ovsk\u00e9ho \u0161kolstv\u00ed v\u00a0\u010cesk\u00e9 republice pat\u0159\u00ed mezi priority spole\u010dnosti Porsche \u010cesk\u00e1 republika, kter\u00e1 v\u00a0r\u00e1mci projektu \u201eBest Employer\u201c spustila v\u00a0roce 2017 motiva\u010dn\u00ed program pro studenty QHERO. V\u00a0sou\u010dasnosti je do projektu zapojeno ji\u017e v\u00edce ne\u017e 2000 \u017e\u00e1k\u016f, t\u00e9m\u011b\u0159 500\u00a0pedagog\u016f a v\u00edce ne\u017e 80 autorizovan\u00fdch servis\u016f zna\u010dek Volkswagen, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy a CUPRA. Firma Porsche \u010cesk\u00e1 republika se sna\u017e\u00ed podporou sout\u011b\u017ee Autooprav\u00e1\u0159 Junior i vlastn\u00edm projektem Best Employer zajistit nejvy\u0161\u0161\u00ed \u00farove\u0148 vzd\u011bl\u00e1v\u00e1n\u00ed mlad\u00fdch profesion\u00e1l\u016f. Tato edukace budouc\u00edch odborn\u00edk\u016f zohled\u0148uje bou\u0159liv\u00fd technick\u00fd v\u00fdvoj v\u00a0automobilov\u00e9m pr\u016fmyslu v\u010detn\u011b nejnov\u011bj\u0161\u00edch trend\u016f, mezi n\u011b\u017e pat\u0159\u00ed elektromobilita, digitalizace, konektivita, um\u011bl\u00e1 inteligence \u010di autonomn\u00ed j\u00edzda.<\/span><\/span><\/span><\/p>\n

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Volkswagen osobn\u00ed vozy: Rostouc\u00ed prodeje elektromobil\u016f ID.<\/b><\/span><\/span><\/span><\/p>\n

Lo\u0148sk\u00e9 v\u00fdsledky zna\u010dky Volkswagen osobn\u00ed vozy byly i nad\u00e1le ovlivn\u011bny omezen\u00edmi ve v\u00fdrob\u011b kv\u016fli v\u00fdpadk\u016fm dod\u00e1vek polovodi\u010d\u016f. Na \u010desk\u00e9m trhu tak bylo registrov\u00e1no 13\u00a0956 nov\u00fdch osobn\u00edch voz\u016f Volkswagen, co\u017e p\u0159edstavuje meziro\u010dn\u00ed pokles o 4,8 procenta. T\u00e9m\u011b\u0159 dvojn\u00e1sobn\u011b v\u0161ak vzrostly registrace elektromobil\u016f ID., a to na celkov\u00fdch 399 voz\u016f. Celkov\u011b nejobl\u00edben\u011bj\u0161\u00ed byl tradi\u010dn\u011b Golf (3 123 voz\u016f), n\u00e1sledovan\u00fd modely <\/span><\/span>Tiguan (2 843 voz\u016f), Polo (1 280 voz\u016f), Passat (1 090 voz\u016f), Arteon (1 006 voz\u016f), T-Cross (986 voz\u016f), Taigo (849 voz\u016f) a T-Roc (832 voz\u016f).<\/span><\/span><\/span><\/p>\n

\u201eV lo\u0148sk\u00e9m roce jsme pokra\u010dovali v\u00a0nastoupen\u00e9m trendu modernizace na\u0161\u00ed produktov\u00e9 \u0159ady a roz\u0161i\u0159ov\u00e1n\u00ed nab\u00eddky v\u00a0oblasti elektromobility,\u201c \u0159\u00edk\u00e1 Patrik Fejtek, \u0159editel divize Volkswagen osobn\u00ed vozy. \u201ePo uveden\u00ed zcela nov\u00e9ho modelu Taigo do segmentu A0 SUV n\u00e1sledovaly faceliftovan\u00e9 verze modelov\u00e9 \u0159ady T-Roc. Pot\u00e9 jsme zah\u00e1jili prodej zcela nov\u00e9ho elektrick\u00e9ho SUV-kup\u00e9 ID.5 v\u010detn\u011b sportovn\u00ed verze GTX s\u00a0pohonem v\u0161ech kol 4Motion. V\u00a0oblasti z\u00e1kaznick\u00fdch slu\u017eeb jsme na \u010desk\u00fd trh p\u0159inesli v\u00fdznamn\u00e9 inovace v\u00a0podob\u011b mo\u017enosti dokupov\u00e1n\u00ed dodate\u010dn\u00e9 v\u00fdbavy \u2013 tzv. Functions on Demand \u2013 do ji\u017e zakoupen\u00fdch voz\u016f Volkswagen a bezdr\u00e1tov\u00e9 aktualizace softwaru Over the Air bez nutnosti n\u00e1v\u0161t\u011bvy servisu i pro rodinu model\u016f ID. \u010cesk\u00fdm z\u00e1kazn\u00edk\u016fm jsme nab\u00eddli tak\u00e9 exkluzivn\u00ed limitovan\u00e9 edice Touareg Edition 20 a Golf R 20 Years. V\u00a0z\u00e1v\u011bru lo\u0148sk\u00e9ho roku jsme \u010desk\u00e9 ve\u0159ejnosti poskytli exkluzivn\u00ed v\u00fdhled do budoucnosti v\u00a0podob\u011b premi\u00e9ry koncep\u010dn\u00edho vozu ID. SPACE VIZZION na veletrhu E-Salon 2022 v\u00a0pra\u017esk\u00fdch Let\u0148anech.\u201c<\/span><\/span><\/span><\/p>\n

Produktov\u00e1 ofenziva zna\u010dky Volkswagen bude pokra\u010dovat i v\u00a0leto\u0161n\u00edm roce. V\u00a0prvn\u00edm \u010dtvrtlet\u00ed p\u0159ijde na \u010desk\u00fd trh limitovan\u00e1 edice Polo GTI \u201eEdition 25\u201c. V\u00a0\u010dervnu 2023 bude ofici\u00e1ln\u011b p\u0159edstavena modernizovan\u00e1 verze modelu ID.3 a o t\u0159i m\u011bs\u00edce pozd\u011bji bude n\u00e1sledovat ID.7 Fastback. Druh\u00e1 karos\u00e1\u0159sk\u00e1 verze ID.7 Shooting Brake je pl\u00e1nov\u00e1na na rok 2024. Mezi konven\u010dn\u011b poh\u00e1n\u011bn\u00fdmi modely \u010dek\u00e1 v\u00a0leto\u0161n\u00edm roce modernizace modelov\u00e9 \u0159ady T-Cross a Touareg. V z\u00e1v\u011bru roku se mohou z\u00e1kazn\u00edci t\u011b\u0161it na zah\u00e1jen\u00ed p\u0159edprodeje zcela nov\u00fdch generac\u00ed model\u016f Passat Variant a Tiguan.<\/span><\/span><\/span><\/p>\n

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From left to right: Audi R8 Coup\u00e9 V10 GT RWD, Audi RS Q3 edition 10 years, Audi RS 3 Sportback performance edition, Audi TT RS Coup\u00e9 iconic edition.<\/figcaption><\/figure>\n

Audi: Zam\u011b\u0159en\u00ed na flotily a sport<\/b><\/span><\/span><\/span><\/p>\n

U zna\u010dky Audi nebyly v\u00a0lo\u0148sk\u00e9m roce dopady nedostatku polovodi\u010d\u016f ve v\u00fdrob\u011b tak velk\u00e9. D\u00edky tomu do\u0161lo v\u00a0roce 2022 k\u00a0dal\u0161\u00edmu dvoucifern\u00e9mu n\u00e1r\u016fstu po\u010dtu registrovan\u00fdch nov\u00fdch voz\u016f Audi v\u00a0\u010cesk\u00e9 republice, a to o 17,8 % na 3 429. Nej\u017e\u00e1dan\u011bj\u0161\u00edmi modelov\u00fdmi \u0159adami byly Audi A6 (508 voz\u016f), Audi Q3 (497), Audi Q8 (457), Audi Q5 (400), Audi Q7 (397 voz\u016f) a Audi A3 (396 voz\u016f).<\/span><\/span><\/span><\/p>\n

\u201eVzhledem k\u00a0nep\u0159\u00edzniv\u00fdm podm\u00ednk\u00e1m ve v\u00fdrob\u011b m\u00e1me velkou radost, \u017ee se n\u00e1m v roce 2022 poda\u0159ilo udr\u017eet dynamiku r\u016fstu z\u00a0p\u0159edchoz\u00edho roku,\u201c \u0159\u00edk\u00e1 na adresu uplynul\u00e9ho roku Marcel Archleb, \u0159editel divize Audi. \u201eLo\u0148sk\u00fd rok byl u n\u00e1s ve znamen\u00ed fleetov\u00fdch prodej\u016f a sportu. Audi A6, n\u00e1\u0161 nejprod\u00e1van\u011bj\u0161\u00ed model, kter\u00fd p\u0159ekonal hranici 500 dodan\u00fdch voz\u016f, z\u00edskal presti\u017en\u00ed ocen\u011bn\u00ed Flotilov\u00e9 auto roku 2022. Velk\u00fd z\u00e1jem mezi \u010desk\u00fdmi z\u00e1kazn\u00edky je tak\u00e9 o na\u0161e supersportovn\u00ed automobily Audi R a RS, jich\u017e jsme dodali 198. A na loni uveden\u00fd model Audi RS 3 m\u00e1me aktu\u00e1ln\u011b ji\u017e v\u00edce ne\u017e 200 objedn\u00e1vek. Pro skaln\u00ed fanou\u0161ky na\u0161ich supersportovn\u00edch model\u016f jsme loni p\u0159ipravili limitovan\u00e9 edice Audi R8 GT RWD a Audi TT RS Iconic edition. V\u00fdznamnou ud\u00e1lost\u00ed lo\u0148sk\u00e9ho roku bylo tak\u00e9 obnoven\u00ed partnerstv\u00ed se Svazem ly\u017ea\u0159\u016f \u010cesk\u00e9 republiky spojen\u00e9 s\u00a0podporov\u00e1n\u00edm elitn\u00edch \u010dlen\u016f \u010desk\u00e9 ly\u017ea\u0159sk\u00e9 reprezentace. Audi nebude samoz\u0159ejm\u011b chyb\u011bt ani na nadch\u00e1zej\u00edc\u00edm podniku Sv\u011btov\u00e9ho poh\u00e1ru v\u00a0alpsk\u00e9m ly\u017eov\u00e1n\u00ed, kter\u00fd se uskute\u010dn\u00ed ji\u017e tento v\u00edkend ve \u0160pindlerov\u011b Ml\u00fdn\u011b. Co se t\u00fdk\u00e1 chystan\u00fdch produktov\u00fdch novinek, letos uvedeme na trh elektricky poh\u00e1n\u011bn\u00e9 Audi Q8 e-tron a p\u0159edstav\u00edme zcela nov\u00fd elektromobil Q6 e-tron. Na sv\u00e9 si p\u0159ijdou i vyznava\u010di sportovn\u00ed j\u00edzdy, ale identitu novinky p\u0159ipravovan\u00e9 spole\u010dnost\u00ed Audi Sport ponech\u00e1m prozat\u00edm zahalenou.\u201c<\/span><\/span><\/span><\/p>\n

SEAT\/CUPRA: Fenom\u00e9n CUPRA a Formentor<\/b><\/span><\/span><\/span><\/p>\n

Zat\u00edmco v\u00fdroba model\u016f SEAT byla v\u00a0lo\u0148sk\u00e9m roce st\u00e1le citeln\u011b limitov\u00e1na nedostatkem polovodi\u010d\u016f, mlad\u00e1, ambici\u00f3zn\u00ed zna\u010dka CUPRA pokra\u010dovala v\u00a0pozoruhodn\u00e9m v\u00fdvoji jako nejrychleji rostouc\u00ed automobilov\u00e1 zna\u010dka v\u00a0Evrop\u011b. Po\u010det prodan\u00fdch voz\u016f zna\u010dky CUPRA na \u010desk\u00e9m trhu vzrostl loni meziro\u010dn\u011b v\u00edce ne\u017e trojn\u00e1sobn\u011b. Ka\u017ed\u00fd t\u0159et\u00ed v\u016fz spole\u010dnosti SEAT S.A. prodan\u00fd na \u010desk\u00e9m trhu tak nesl zna\u010dku CUPRA. V\u00a0roce 2022 bylo v\u00a0\u010cesk\u00e9 republice registrov\u00e1no celkem 2 175 nov\u00fdch voz\u016f CUPRA (+250,2 %), z\u00a0toho p\u0159ipadalo 2 043 voz\u016f na model Formentor. SEAT se do lo\u0148sk\u00fdch statistik registrac\u00ed zapsal 3 771 nov\u00fdmi vozy (-40,5 %). Bestsellery zna\u010dky SEAT byly modely Arona (1 946 voz\u016f), Ateca (659 voz\u016f) a Leon (581 voz\u016f).<\/span><\/span><\/span><\/p>\n

\u201eFenom\u00e9nem mimo\u0159\u00e1dn\u011b n\u00e1ro\u010dn\u00e9ho roku 2022 byla jednozna\u010dn\u011b zna\u010dka CUPRA se sv\u00fdm modelem Formentor, kter\u00fd trh\u00e1 prodejn\u00ed rekordy a v\u00a0segmentu SUV-C ji\u017e zauj\u00edm\u00e1 osmou pozici na \u010desk\u00e9m trhu,\u201c \u0159\u00edk\u00e1 Ale\u0161 Nov\u00e1k, \u0159editel divize SEAT\/CUPRA. <\/span><\/span><\/span><\/p>\n

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Ale\u0161 Nov\u00e1k<\/figcaption><\/figure>\n

\u201eCelkov\u00e9 v\u00fdsledky zna\u010dky SEAT jsou samoz\u0159ejm\u011b zat\u00ed\u017eeny omezen\u00fdmi dod\u00e1vkami z\u00a0v\u00fdroby. Ve spojen\u00ed se zna\u010dkou CUPRA v\u0161ak m\u016f\u017eeme b\u00fdt s\u00a0v\u00fdsledn\u00fdm 9. m\u00edstem v\u00a0\u017eeb\u0159\u00ed\u010dku zna\u010dek podle registrac\u00ed SDA spokojeni. T\u011b\u0161\u00ed n\u00e1s, \u017ee slav\u00edme \u00fasp\u011bchy na fleetov\u00e9m trhu a bodujeme tak\u00e9 v\u00a0tendrech velk\u00fdch a v\u00fdznamn\u00fdch spole\u010dnost\u00ed a instituc\u00ed od \u010cEZ p\u0159es ministerstvo vnitra a\u017e po Schenker nebo Hertz.\u201c<\/span><\/span><\/span><\/p>\n

Pl\u00e1ny na dal\u0161\u00ed obdob\u00ed<\/strong><\/p>\n

A v\u00fdhled do budoucna? CUPRA rozhodn\u011b je\u0161t\u011b ne\u0159ekla posledn\u00ed slovo, jak nazna\u010duje lo\u0148sk\u00e9 otev\u0159en\u00ed prvn\u00edho prodejn\u00edho showroomu CUPRA Garage v\u00a0\u010cesk\u00e9 republice autorizovan\u00fdm prodejcem Auto Dolansk\u00fd u Zl\u00edna nebo prodejn\u011b pozoruhodn\u011b \u00fasp\u011b\u0161n\u00fd p\u011btiv\u00e1lcov\u00fd model Formentor VZ5, kter\u00fd m\u00e1 na sv\u00e9m kont\u011b ji\u017e 28 prodan\u00fdch voz\u016f. V\u00a0roce 2023 bude nab\u00eddka zna\u010dky CUPRA roz\u0161\u00ed\u0159ena o exkluzivn\u00ed limitovan\u00e9 edice CUPRA Ateca a Formentor Tribe Edition. Pro model CUPRA Ateca budou m\u00edt z\u00e1kazn\u00edci na v\u00fdb\u011br nov\u00e9 motory 1.5 TSI a 2.0 TSI. A v\u00a0neposledn\u00ed \u0159ad\u011b bude p\u0159edstaven zcela nov\u00fd elektrick\u00fd crossover CUPRA Tavascan.<\/span><\/span><\/span><\/p>\n

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Divize VW U\u017eitkov\u00e9 letos samosttan\u011b bilancovala v pra\u017esk\u00e9m Hauchu<\/figcaption><\/figure>\n

Volkswagen U\u017eitkov\u00e9 vozy: Prvn\u00ed krok na cest\u011b k elektromobilit\u011b<\/b><\/span><\/span><\/span><\/p>\n

\u201eCelkem 6\u00a0386 nevy\u0159\u00edzen\u00fdch z\u00e1kaznick\u00fdch objedn\u00e1vek ke konci roku 2022 dokl\u00e1d\u00e1 velk\u00fd z\u00e1jem \u010desk\u00fdch z\u00e1kazn\u00edk\u016f o automobily zna\u010dky Volkswagen U\u017eitkov\u00e9 vozy, ale na\u0161e obchodn\u00ed v\u00fdsledky jsou, \u017eel, i nad\u00e1le ovliv\u0148ov\u00e1ny nedostatkem polovodi\u010dov\u00fdch sou\u010d\u00e1stek,\u201c \u0159\u00edk\u00e1 Jakub \u0160ebesta, \u0159editel divize Volkswagen U\u017eitkov\u00e9 vozy. V d\u016fsledku toho se po\u010det registrac\u00ed v segmentech N1+N2\/M1+M2 sn\u00ed\u017eil meziro\u010dn\u011b o 14,5 % na celkov\u00fdch 3 240 voz\u016f. <\/span><\/span><\/span><\/p>\n

\u201eI p\u0159esto byl rok 2022 z\u00a0pohledu zna\u010dky Volkswagen U\u017eitkov\u00e9 vozy nadm\u00edru \u00fasp\u011b\u0161n\u00fd,\u201c dod\u00e1v\u00e1 Jakub \u0160ebesta. \u201eM\u00e1me za sebou p\u0159edstaven\u00ed dvou velmi d\u016fle\u017eit\u00fdch model\u016f \u2013 zcela nov\u00e9 generace ikonick\u00e9ho Multivanu a pr\u016fkopnick\u00e9ho elektromobilu ID. Buzz, kter\u00fd ukazuje cestu do budoucnosti mobility. Letos se k\u00a0ob\u011bma novink\u00e1m p\u0159id\u00e1 zcela nov\u00e1 generace obl\u00edben\u00e9ho pick-upu Amarok, kter\u00e1 ji\u017e, stejn\u011b jako ID. Buzz, dostala loni od organizace Euro NCAP p\u011bt hv\u011bzdi\u010dek za vynikaj\u00edc\u00ed \u00farove\u0148 bezpe\u010dnosti. U\u017eitkovou verzi ID. Buzz Cargo zdob\u00ed nav\u00edc presti\u017en\u00ed ocen\u011bn\u00ed Mezin\u00e1rodn\u00ed lehk\u00fd u\u017eitkov\u00fd v\u016fz roku 2023. Krom\u011b toho pokra\u010dujeme v\u00a0podpo\u0159e \u010desk\u00fdch ly\u017ea\u0159\u016f a prodlou\u017eili jsme smlouvu s\u00a0p\u0159edn\u00edm \u010desk\u00fdm v\u0161eum\u011blem J\u00e1rou Cimrmanem. A na konci \u010dervna se v\u00a0Hannoveru sejdeme s\u00a0fanou\u0161ky Transporteru z\u00a0cel\u00e9ho sv\u011bta na jedine\u010dn\u00e9m VW Bus Festivalu 2023.\u201c<\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Mana\u017ee\u0159i Porsche \u010cR v \u010dele s jednatelem firmy Janem Hurtem hodnotili uplynul\u00fd rok 2022 na v\u00fdro\u010dn\u00ed tiskov\u00e9 konferenci na \u017di\u017ekovsk\u00e9 v\u011b\u017ei. Firma loni p\u0159edala z\u00e1kazn\u00edk\u016fm […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":17883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,29],"tags":[],"class_list":["post-17882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/17882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=17882"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/17882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/17883"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=17882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=17882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=17882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}