{"id":1855,"date":"2022-11-04T08:32:08","date_gmt":"2022-11-04T08:32:08","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=1855"},"modified":"2022-11-04T08:32:08","modified_gmt":"2022-11-04T08:32:08","slug":"komentar-trh-preje-premiovym-znackam","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2022\/11\/04\/komentar-trh-preje-premiovym-znackam\/","title":{"rendered":"Koment\u00e1\u0159: Trh p\u0159eje pr\u00e9miov\u00fdm zna\u010dk\u00e1m"},"content":{"rendered":"<p class=\"v1MsoNormal\"><strong>Po\u010dty registrac\u00ed nov\u00fdch osobn\u00edch voz\u016f maj\u00ed v z\u00e1sad\u011b u\u017e p\u00e1t\u00fd rok sestupnou tendenci a ty leto\u0161n\u00ed n\u00e1s vrhaj\u00ed o osm let nazp\u011bt s re\u00e1lnou progn\u00f3zou pokra\u010duj\u00edc\u00edho poklesu, a\u0165 si renomovan\u00ed marketingov\u00ed experti \u0159\u00edkali cokoli jin\u00e9ho. Aktu\u00e1ln\u00ed statistiky analyzoval Karel Ber\u00e1nek.<\/strong><!--more--><\/p>\n<p class=\"v1MsoNormal\">Ani na posledn\u00ed dobu relativn\u011b slu\u0161n\u011bj\u0161\u00edch 16\u00a0283 registrovan\u00fdch osobn\u00edch voz\u016f za \u0159\u00edjen nedok\u00e1zalo vylep\u0161it celoro\u010dn\u00ed bilanci, kter\u00e1 po\u010dtem 160 126 kus\u016f za deset m\u011bs\u00edc\u016f (meziro\u010dn\u011b -8,23 %), je nejhor\u0161\u00ed za posledn\u00edch osm let. Na konci roku budeme r\u00e1di, kdy\u017e n\u00e1\u0161 trh letos dos\u00e1hne \u00farovn\u011b roku 2014, kdy\u017e na roky 2015 a\u017e 2021, tedy v\u010detn\u011b t\u011bch kovidov\u00fdch, tak\u0159ka ur\u010dit\u011b nedos\u00e1hneme.<\/p>\n<p class=\"v1MsoNormal\">O p\u0159\u00ed\u010din\u00e1ch sou\u010dasn\u00e9ho stavu se samoz\u0159ejm\u011b r\u016fzn\u011b medituje, ale skute\u010dn\u00e9 d\u016fvody nejen automobilov\u00e9 krize nejsou v\u017edy jen kovid, v\u00e1lka a drah\u00e9 energie. N\u011bjak se v\u00a0\u0159ad\u011b p\u0159\u00edpad\u016f pro jistotu ml\u010d\u00ed o politick\u00fdch chyb\u00e1ch, a chyby p\u0159ece nikdo z\u00a0v\u016fdc\u016f ani v\u00a0autopr\u016fmyslu, nato\u017e pak v\u00a0politice, nep\u0159izn\u00e1v\u00e1. Jen se nejr\u016fzn\u011bj\u0161\u00edmi zp\u016fsoby zd\u016fvod\u0148uje, pro\u010d se zrovna neda\u0159\u00ed a ne\u00fasp\u011bchy se vzne\u0161en\u011b sv\u00e1d\u011bj\u00ed na nejr\u016fzn\u011bj\u0161\u00ed okolnosti, kter\u00e9 se v\u017edy daj\u00ed vymyslet nebo dohledat, ale d\u00e1 se jim v\u011b\u0159it? Je proto ot\u00e1zkou, zda za probl\u00e9my autopr\u016fmyslu je opravdu v\u017edy jen to, na co se mocn\u00ed vymlouvaj\u00ed, nebo za t\u00edm stoj\u00ed tak\u00e9 chyby rozhodov\u00e1n\u00ed, a t\u0159eba i jin\u00e9 okolnosti, zvl\u00e1\u0161t\u011b pak snahy o vy\u0161\u0161\u00ed zisky. V\u017edy\u0165 i na sou\u010dasn\u00e9 drahot\u011b p\u0159ece mus\u00ed n\u011bkdo nek\u0159es\u0165ansky vyd\u011bl\u00e1vat a n\u011bkdo tomu mus\u00ed tak\u00e9 hodn\u011b pom\u00e1hat, a koncov\u00ed z\u00e1kazn\u00edci to ur\u010dit\u011b nejsou.<\/p>\n<p class=\"v1MsoNormal\">\u017dijeme ve zvl\u00e1\u0161tn\u00ed dob\u011b, kdy automobilov\u00fd trh nejen u n\u00e1s u\u017e ani n\u00e1hodou neovliv\u0148uj\u00ed z\u00e1kazn\u00edci a jejich pot\u0159eby \u010di z\u00e1jmy, ale n\u011bkdy jen t\u011b\u017eko pochopiteln\u00e9 politick\u00e9 vize, spolu s\u00a0maxim\u00e1ln\u00ed snahou v\u011bt\u0161iny v\u00fdrobc\u016f dosahovat co nejvy\u0161\u0161\u00edch zisk\u016f i p\u0159i ni\u017e\u0161\u00edch objemech v\u00fdroby. N\u011bkte\u0159\u00ed v\u00fdrobci se s\u00a0t\u00edm dokonce chlub\u00ed. D\u011bje se tomu tak\u00e9 d\u00edky st\u00e1le dra\u017e\u0161\u00edm automobil\u016fm i elektromobil\u016fm. Kde jsou ty \u010dasy, kdy se pravideln\u011b hrd\u011b vyhla\u0161ovalo, \u017ee u\u017e v\u00a0\u201ep\u0159\u00ed\u0161t\u00edm\u201c roce, \u010di m\u011bs\u00edci budou elektromobily a jejich baterie v\u00fdrazn\u011b levn\u011bj\u0161\u00ed. Nen\u00ed to k\u00a0sm\u00edchu? Alespo\u0148 to, si u\u017e nikdo soudn\u00fd dnes nedovol\u00ed.<\/p>\n<p class=\"v1MsoNormal\">V\u00a0nab\u00eddce ub\u00fdvaj\u00ed cenov\u011b dostupn\u00e1 nov\u00e1 auta, z nich\u017e mnoh\u00fdm zvon\u00ed hrana. Zdra\u017een\u00e1 auta \u010dasto asi nebudou dostupn\u00e1 ani pro st\u0159edn\u00ed t\u0159\u00eddu jinak dob\u0159e situovan\u00fdch z\u00e1kazn\u00edk\u016f, co\u017e se u\u017e projevuje v klesaj\u00edc\u00ed popt\u00e1vce. Mnoz\u00ed ze z\u00e1kazn\u00edk\u016f odsouvaj\u00ed n\u00e1kup nov\u00fdch voz\u016f, nebo se za\u010d\u00ednaj\u00ed obracet k\u00a0ojetin\u00e1m, zvl\u00e1\u0161\u0165 kdy\u017e je velmi pravd\u011bpodobn\u00e9, \u017ee se zv\u00fd\u0161\u00ed \u017eivotn\u00ed n\u00e1klady, nen\u00ed jistota do budoucna, a \u017ee auta se budou d\u00e1l zdra\u017eovat. P\u0159i na\u0161imi politiky \u0159\u00edzen\u00e9m zdra\u017eov\u00e1n\u00ed a o\u010dek\u00e1van\u00e9m sni\u017eov\u00e1n\u00ed \u017eivotn\u00ed \u00farovn\u011b, je ot\u00e1zkou, jak\u00e1 bude u\u017e za kr\u00e1tk\u00fd \u010das skute\u010dn\u00e1 popt\u00e1vka po nov\u00fdch osobn\u00edch automobilech.<\/p>\n<p><strong>Pr\u00e9miov\u00e9 a luxusn\u00ed zna\u010dky jedou<\/strong><\/p>\n<p class=\"v1MsoNormal\">Ze statistik vypl\u00fdv\u00e1, jak se letos da\u0159\u00ed nebo neda\u0159\u00ed jednotliv\u00fdm zna\u010dk\u00e1m a kategori\u00edm zna\u010dek. Nejl\u00e9pe jsou na tom pochopiteln\u011b ty pr\u00e9miov\u00e9 a luxusn\u00ed. Zat\u00edmco trh se u n\u00e1s meziro\u010dn\u011b popadl o 8,23 %, Bentley registrovalo v\u00edc o 100 % voz\u016f, Lamborghini o 48,39 %, Maserati o 47,37 %, Lexus o 43,66 %, Rolls-Royce o 40 %, Porsche o 26,03 %, Ferrari o 24,1 %, Audi registrovalo v\u00edc o 16,36 % voz\u016f, DS o 56,91 %, a Cupra dokonce o 363,7 % v\u00edc. Z\u00a0velkoobjemov\u00fdch zna\u010dek m\u00e1 letos lep\u0161\u00ed v\u00fdsledky Toyota +17,16 %, Kia +4 %, Ford +6 %, nebo Dacia +43,57 %. Nov\u011b se na trhu za\u010d\u00ednaj\u00ed prosazovat levn\u00e9 zna\u010dky Ssangyong a MG.<\/p>\n<p><strong>Pod pr\u016fm\u011brn\u00fdmi \u010d\u00edsly<\/strong><\/p>\n<p class=\"v1MsoNormal\">V\u00a0poli pod pr\u016fm\u011brem jsou z\u00a0velk\u00fdch zna\u010dek nap\u0159. \u0160koda \u201313,65 %, Volkswagen \u201310,56 %, ale daleko hloub\u011bji nap\u0159. Seat \u201343,65 %, Peugeot \u201337 %, Renault \u201331,97 %, Suzuki \u201331,58 %, Citro\u00ebn \u201330,4 %, Fiat \u201326,92 % a opravdu \u0161patn\u011b na tom letos zat\u00edm jsou Nissan a Mitsubishi.<\/p>\n<p><strong>Elektromobily si polep\u0161il<\/strong>y<\/p>\n<p class=\"v1MsoNormal\">V\u00fdrazn\u00e9 zlep\u0161en\u00ed letos zaznamen\u00e1vaj\u00ed elektromobily, kter\u00fdm pat\u0159\u00ed u\u017e 1,97 % trhu (loni jen 1,16 %) a 0,2 % vozov\u00e9ho parku v\u00a0\u010cesk\u00e9 republice. Dost p\u0159ekvapiv\u011b meziro\u010dn\u011b klesly registrace Plug-in hybrid\u016f, a to o 13,5 %. Zaj\u00edmav\u00e9 je tak\u00e9, \u017ee na registrace 160\u00a0126 nov\u00fdch osobn\u00edch voz\u016f letos p\u0159ipad\u00e1 138\u00a0807 poprv\u00e9 registrovan\u00fdch ojetin z\u00a0dovozu, co\u017e tak\u00e9 sv\u011bd\u010d\u00ed o situaci na \u010desk\u00e9m trhu. V\u00fdrazn\u011b se nem\u011bn\u00ed ani pod\u00edly soukrom\u00fdch a firemn\u00edch registrac\u00ed, kter\u00e9 jsou letos 27 ku 73, ve prosp\u011bch firem. Registrace nov\u00fdch lehk\u00fdch u\u017eitkov\u00fdch voz\u016f jsou letos o 12,9 % ni\u017e\u0161\u00ed, naopak motocykl\u016f se prodalo do \u0159\u00edjna u\u017e v\u00edc ne\u017e loni za cel\u00fd rok.<\/p>\n<p class=\"v1MsoNormal\">Vzhledem k\u00a0tomu, \u017ee v\u00a0Evrop\u011b je v\u0161e nekompromisn\u011b sm\u011brov\u00e1no k naprost\u00e9mu z\u00e1kazu motorov\u00fdch vozidel se spalovac\u00edmi motory a k jen jedin\u00e9 nezak\u00e1zan\u00e9 budoucnosti \u2013 bez automobil\u016f, ale tak\u00e9 i bez hov\u011bz\u00edho masa a mnoha dal\u0161\u00edch, dnes samoz\u0159ejm\u00fdch sou\u010d\u00e1st\u00ed \u017eivota, daj\u00ed se o\u010dek\u00e1vat je\u0161t\u011b mnoh\u00e1 p\u0159ekvapen\u00ed. Pod z\u00e1minkou zelen\u00e9ho k\u0161eftu (i tak se d\u00e1 snadno p\u0159elo\u017eit v\u00fdraz Green Deal) doch\u00e1z\u00ed k\u00a0p\u0159edb\u00edh\u00e1n\u00ed technick\u00e9ho v\u00fdvoje a p\u0159ikazov\u00e1n\u00ed toho, co je\u0161t\u011b nen\u00ed \u0161iroce realizovateln\u00e9 ani pro mnoh\u00e9 p\u0159ijateln\u00e9.<\/p>\n<p class=\"v1MsoNormal\">P\u0159es v\u0161echny avizovan\u00e9 z\u00e1kazy se tak n\u011bjak zapom\u00edn\u00e1, \u017ee v Evrop\u011b m\u00e1me nap\u0159. na \u010dtvrt miliardy a v\u00a0\u010cesk\u00e9 republice dobr\u00fdch \u010dty\u0159i, p\u011bt milion\u016f provozovan\u00fdch a pom\u011brn\u011b z\u00e1novn\u00edch osobn\u00edch automobil\u016f. Green Deal ale m\u00e1 i na tuto skute\u010dnost tak\u00e9 jednoduch\u00e9 \u0159e\u0161en\u00ed, politici zavedou drastickou \u201eekologickou\u201c da\u0148, litr paliva bude st\u00e1t 200 korun a auta se zak\u00e1\u017eou. Tak uvid\u00edme, \u010d\u00edm n\u00e1s je\u0161t\u011b p\u0159ekvap\u00ed.<\/p>\n<p class=\"v1MsoNormal\">\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Po\u010dty registrac\u00ed nov\u00fdch osobn\u00edch voz\u016f maj\u00ed v z\u00e1sad\u011b u\u017e p\u00e1t\u00fd rok sestupnou tendenci a ty leto\u0161n\u00ed n\u00e1s vrhaj\u00ed o osm let nazp\u011bt s re\u00e1lnou progn\u00f3zou <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2022\/11\/04\/komentar-trh-preje-premiovym-znackam\/\" title=\"Koment\u00e1\u0159: Trh p\u0159eje pr\u00e9miov\u00fdm zna\u010dk\u00e1m\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/1855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1855"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/1855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/1856"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}