{"id":22367,"date":"2023-02-16T10:35:58","date_gmt":"2023-02-16T10:35:58","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=22367"},"modified":"2023-02-16T10:37:58","modified_gmt":"2023-02-16T10:37:58","slug":"ferrari-slavi-v-cesku-prodej-1000-aut","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/02\/16\/ferrari-slavi-v-cesku-prodej-1000-aut\/","title":{"rendered":"Ferrari slav\u00ed v \u010cesku prodej 1000 aut"},"content":{"rendered":"

V pr\u016fb\u011bhu ledna 2023, tedy po osmadvaceti letech na trhu dos\u00e1hl, a u\u017e tak\u00e9 p\u0159ekro\u010dil celkov\u00fd po\u010det prodan\u00fdch nov\u00fdch voz\u016f zna\u010dky Ferrari v \u010cesk\u00e9 republice rovnou tis\u00edcovku kus\u016f. Kte\u0159\u00ed import\u00e9\u0159i zna\u010dku do \u010cR dov\u00e1\u017eeli?<\/strong><\/p>\n

Pro zna\u010dku, kter\u00e1 si tolik zakl\u00e1d\u00e1 na sv\u00e9 exkluzivit\u011b, podpo\u0159en\u00e9 image, v\u00fdkony i cenami, je prodej tis\u00edce nov\u00fdch automobil\u016f v\u00a0na\u0161\u00ed relativn\u011b mal\u00e9 zemi mimo\u0159\u00e1dn\u00fd \u00fasp\u011bch.<\/p>\n

V\u017edy\u0165 nov\u00fd v\u016fz Ferrari je nejen nesplniteln\u00fdm snem mnoha fand\u016f rychl\u00fdch automobil\u016f, ale ur\u010dit\u00fdm symbolem vrcholn\u00e9 exkluzivity a automobilov\u00e9 kr\u00e1sy, ale i bohatstv\u00ed. Jak p\u0159ed \u010dasem \u0159ekl\u00a0Richard Vegera,<\/strong>\u00a0\u0159editel\u00a0zna\u010dky Ferrari ve spole\u010dnosti Scuderia Praha, zastupuj\u00edc\u00ed ji v \u010cesk\u00e9 republice: <\/strong><\/p>\n

\u201eK po\u0159\u00edzen\u00ed nov\u00e9ho Ferrari nesta\u010d\u00ed jen vej\u00edt do showroomu a vybrat si z\u00a0nab\u00edzen\u00fdch model\u016f. Z\u00e1jemce o n\u011bkter\u00fd z luxusn\u00edch sportovn\u00edch voz\u016f pot\u0159ebuje nejen hodn\u011b pen\u011bz, ale obvykle tak\u00e9 v\u011bt\u0161\u00ed trp\u011blivost\u201c.\u00a0<\/strong>Lid\u00ed, kte\u0159\u00ed si mohou dovolit koupit nov\u00e9 Ferrari, nen\u00ed popravd\u011b mnoho. O to cenn\u011bj\u0161\u00ed je ta \u010desk\u00e1 tis\u00edcovka prodan\u00fdch nov\u00fdch Ferrari.<\/p>\n

Prvn\u00ed dva kusy a\u017e v roce 1995, dovozcem byl Prague Motor Cars<\/b><\/p>\n

Vra\u0165me se ale trochu k\u00a0historii prodeje voz\u016f Ferrari v \u010cech\u00e1ch. Prvn\u00ed dva ofici\u00e1ln\u011b prodan\u00e9 nov\u00e9 automobily zna\u010dky Ferrari byly u n\u00e1s registrov\u00e1ny a\u017e v\u00a0roce 1995 a jen o n\u011bco d\u0159\u00edve do\u0161lo k\u00a0dovozu prvn\u00edch ojet\u00fdch voz\u016f od t\u00e9to zna\u010dky.<\/p>\n

Dovozem automobil\u016f Ferrari, spolu se zna\u010dkou Rolls-Royce se zpo\u010d\u00e1tku zab\u00fdvala spole\u010dnost Prague Motor Cars k.s. (PMC), sou\u010d\u00e1st import\u00e9rsk\u00e9 organizace Ertl Group. A kdy\u017e se v\u00a0Pa\u0159\u00ed\u017esk\u00e9 ulici naproti pra\u017esk\u00e9mu hotelu InterContinental otev\u0159el prvn\u00ed show-room, to byla sl\u00e1va. Davy nad\u0161en\u00fdch fanou\u0161k\u016f si oma\u010dk\u00e1valy nosy o sklo v\u00fdlohy, aby na vlastn\u00ed o\u010di mohli vid\u011bt rud\u00fd poklad z\u00a0Maranella (ob\u010das i spolu s\u00a0dal\u0161\u00edm skvostem od zna\u010dky Rolls-Royce, kterou PMC tak\u00e9 nab\u00edzela). V\u00a0bou\u0159liv\u00e9 porevolu\u010dn\u00ed dob\u011b to byly naprost\u00e9 unik\u00e1ty.<\/p>\n

Import \u0161\u00e9fuje Holubovsk\u00fd, prodeje postupn\u011b rostou<\/b><\/p>\n

V\u00fdznamn\u00fd pokrok v\u00a0prodej\u00edch i postaven\u00ed zna\u010dky Ferrari u n\u00e1s nastal, kdy\u017e se v roce 1997 ujal obchodov\u00e1n\u00ed Zden\u011bk Holubovsk\u00fd, ve spole\u010dnosti HP Exclusiv, kter\u00e9mu se poda\u0159ilo prodat napoprv\u00e9 u\u017e sedm nov\u00fdch kousk\u016f. V\u00a0roce 2001 prodeje voz\u016f Ferrari posko\u010dily poprv\u00e9 nad des\u00edtku prodan\u00fdch kus\u016f za 12 m\u011bs\u00edc\u016f, n\u00e1sledovalo dokonce na 17 kus\u016f, tak\u017ee se po\u010det nov\u00fdch Ferrari prodan\u00fdch v\u00a0\u010cesku p\u0159ibl\u00ed\u017eil celkov\u011b k\u00a0pades\u00e1tce. S dovezen\u00fdmi ojet\u00fdmi modely dos\u00e1hl po\u010det voz\u016f Ferrari v\u00a0\u010desk\u00e9m Centr\u00e1ln\u00edm registru vozidel u\u017e hranici jednoho sta kus\u016f. To bylo sl\u00e1vy. Ale opravdov\u00fd boom nastal a\u017e v\u00a0posledn\u00edch t\u0159ech letech.<\/p>\n

\"\"<\/p>\n

Import p\u0159eb\u00edr\u00e1 Scuderia. Pomohl prodej\u016fm koronavir?<\/b><\/p>\n

V\u00a0roce 2005 bylo u n\u00e1s poprv\u00e9 prod\u00e1no v\u00edce ne\u017e 20 nov\u00fdch Ferrari, ale brzo potom se Zden\u011bk Holubovsk\u00fd za\u010dal pot\u00fdkat se z\u00e1ke\u0159nou chorobou, na kterou v\u00a0roce 2010 zem\u0159el.<\/p>\n

I proto do\u0161lo v\u00a0roce 2007 u prodeje voz\u016f Ferrari v\u00a0\u010cR ke zm\u011bn\u011b majitele a n\u00e1zvu prodejce z\u00a0HP Exclusiv na Scuderia Praha. Za rok 2010 p\u0159ekro\u010dily prodeje pades\u00e1tku, co\u017e potvrzuje, \u017ee bohat\u00fdch \u010cech\u016f p\u0159ib\u00fdvalo.<\/p>\n

Opravdov\u00e9 \u017en\u011b v\u00a0prodej\u00edch voz\u016f Ferrari p\u0159i\u0161ly dost p\u0159ekvapiv\u011b v\u00a0koronavirov\u00e9m roce 2020, kdy ro\u010dn\u00ed registrace dos\u00e1hly 91 kus\u016f, dal\u0161\u00ed rok 101 a rok 2022 p\u0159inesl dal\u0161\u00ed prodejn\u00ed rekord v\u00a0podob\u011b 112 prodan\u00fdch nov\u00fdch automobilov\u00fdch skvost\u016f z\u00a0Maranella se vzp\u00ednaj\u00edc\u00edm se \u010dern\u00fdm kon\u00edkem v erbu.<\/p>\n

Na konci roku 2022 se po\u010d\u00edtadlo registrac\u00ed nov\u00fdch Ferrari v\u00a0\u010cesku zastavilo na \u010d\u00edslici 997 a prodej dal\u0161\u00edch voz\u016f ut\u011b\u0161en\u011b pokra\u010duje. Letos se mohou opravdu movit\u00ed a dob\u0159e zapsan\u00ed z\u00e1kazn\u00edci u\u017e t\u011b\u0161it na prvn\u00edho drs\u0148\u00e1ka od Ferrari se zv\u011bt\u0161enou sv\u011btlou v\u00fd\u0161kou a \u010dty\u0159dve\u0159ovou karoseri\u00ed nazvan\u00e9ho\u00a0Purosangue,\u00a0kter\u00e9mu se nem\u00e1 \u0159\u00edkat SUV, ale FUV, tedy ne\u00a0sport utility vehicle, ale Ferrari utility vehicle.<\/p>\n

Da\u0159ilo se i dovozu ojetin<\/b><\/p>\n

Dnes je ji\u017e jist\u00e9, \u017ee po\u010det prodan\u00fdch nov\u00fdch Ferrari u n\u00e1s p\u0159ekro\u010dil v\u00a0lednu kulatou tis\u00edcovku, a to je opravdu i v\u00a0evropsk\u00e9m m\u011b\u0159\u00edtku velmi slu\u0161n\u00fd po\u010det. A proto\u017ee nezaost\u00e1val pozadu ani dovoz ojet\u00fdch model\u016f Ferrari, kter\u00fdch bylo jen za rok 2022 u n\u00e1s poprv\u00e9 registrov\u00e1no 110 kus\u016f a za posledn\u00edch p\u011bt let celkem v\u00edce ne\u017e 450, je flotila \u010desk\u00fdch Ferrari docela slu\u0161n\u00e1. Celkem k\u00a0n\u00e1m bylo za 29 let zat\u00edm dovezeno dokonce v\u00edc ojet\u00fdch Ferrari ne\u017e nov\u00fdch, tak\u017ee dohromady jejich po\u010det p\u0159es\u00e1hl dvan\u00e1ct set kus\u016f, ale…<\/p>\n

Dost Ferrari tak\u00e9 ubylo<\/b><\/p>\n

Za necel\u00e9 t\u0159i des\u00edtky let bylo ale tak\u00e9 nemal\u00e9 mno\u017estv\u00ed voz\u016f Ferrari z\u00a0\u010desk\u00fdch registrac\u00ed vy\u0159azeno. Jednak jsou vozy Ferrari zbo\u017e\u00edm, kter\u00e9 se ob\u010das \u201epo\u0161kod\u00ed\u201c tak, \u017ee oprava nen\u00ed ani mo\u017en\u00e1 nebo nen\u00ed rentabiln\u00ed, a n\u011bkdej\u0161\u00ed sportovn\u00ed krasavec mus\u00ed b\u00fdt vy\u0159azen, co\u017e se historicky t\u00fdk\u00e1 n\u011bkolika des\u00edtek kus\u016f. Daleko v\u00edc se tyto vozy mezin\u00e1rodn\u011b \u010dile obchoduj\u00ed, tak\u017ee od n\u00e1s bylo pro zm\u011bnu tak\u00e9 vyvezeno na tis\u00edc t\u011bchto kr\u00e1sn\u00fdch spor\u0165\u00e1k\u016f do jin\u00fdch zem\u00ed. Suma sum\u00e1rum je na \u010desk\u00fdch registra\u010dn\u00edch zna\u010dk\u00e1ch aktu\u00e1ln\u011b u\u017e v\u00edce ne\u017e 1100 automobil\u016f, kter\u00e9 jsou symbolem i snem pro v\u0161echny generace automobilov\u00fdch nad\u0161enc\u016f a kultem pro jejich majitele.<\/p>\n

Ferrari, komunita sama pro sebe<\/b><\/p>\n

Za p\u011bkn\u00e9ho po\u010das\u00ed (ve \u0161patn\u00e9m si sv\u00e9 Ferrari m\u00e1lokdo chce umazat) se proto m\u016f\u017eeme s\u00a0t\u011bmito n\u00edzk\u00fdmi a u\u0161lechtil\u00fdmi vozy setk\u00e1vat ob\u010das na na\u0161ich silnic\u00edch, na parkovi\u0161t\u00edch luxusn\u00edch resort\u016f, \u010di na jejich zna\u010dkov\u00fdch srazech a samoz\u0159ejm\u011b na sportovn\u00edch akc\u00edch, kter\u00fdch se vozy Ferrari hojn\u011b z\u00fa\u010dast\u0148uj\u00ed. P\u0159itom stoj\u00ed za pozn\u00e1mku, \u017ee ani v\u00a0bohat\u00e9m \u0160v\u00fdcarsku, N\u011bmecku \u010di Rakousku, kde jich je registrov\u00e1no daleko v\u00edc ne\u017e u n\u00e1s, nejsou tato auta vid\u011bt na ka\u017ed\u00e9m kilometru. Ne nadarmo se \u0159\u00edk\u00e1, \u017ee kdo se pt\u00e1 na cenu, nepat\u0159\u00ed u t\u00e9to zna\u010dky mezi z\u00e1kazn\u00edky.<\/p>\n

\"\"
Autor koment\u00e1\u0159e Karel Ber\u00e1nek<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

V pr\u016fb\u011bhu ledna 2023, tedy po osmadvaceti letech na trhu dos\u00e1hl, a u\u017e tak\u00e9 p\u0159ekro\u010dil celkov\u00fd po\u010det prodan\u00fdch nov\u00fdch voz\u016f zna\u010dky Ferrari v \u010cesk\u00e9 republice […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-22367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/22367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=22367"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/22367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/22368"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=22367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=22367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=22367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}