{"id":22659,"date":"2023-02-17T11:46:07","date_gmt":"2023-02-17T11:46:07","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=22659"},"modified":"2023-02-18T09:07:47","modified_gmt":"2023-02-18T09:07:47","slug":"autopalace-loni-prodala-781-novych-aut","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/02\/17\/autopalace-loni-prodala-781-novych-aut\/","title":{"rendered":"AutoPalace chce letos prodat 10 000 aut"},"content":{"rendered":"<p><strong>Dealersk\u00e1 skupina AutoPalace prodala loni celkem 7 871 nov\u00fdch voz\u016f s prodejn\u00edm obratem 5,2 mld K\u010d. Tento v\u00fdsledek znamen\u00e1 podle vlastn\u00edch statistik firmy posun skupiny na pozici nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edho dealera v r\u00e1mci bilance n\u011bkolika import\u00e9r\u016f voz\u016f do \u010cesk\u00e9 a Slovensk\u00e9 republiky. Jak\u00e9 c\u00edle stanovil gener\u00e1ln\u00ed \u0159editel Franti\u0161ek \u0160vec na leto\u0161ek?<\/strong><!--more--><\/p>\n<p>Na tomto celkov\u00e9m v\u00fdsledku se nejv\u00edce pod\u00edlely prodeje voz\u016f zna\u010dek FORD (1711 voz\u016f), \u0160KODA (1624 voz\u016f a Hyundai (1141 voz\u016f). Stabiln\u00ed prodeje za\u017e\u00edv\u00e1 zna\u010dka VOLVO (305 voz\u016f). Lo\u0148sk\u00fd rok byl tak\u00e9 ve znamen\u00ed za\u010d\u00e1tku prodeje voz\u016f zna\u010dky MG, kter\u00e9 AutoPalace nab\u00edz\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm v\u00a0pobo\u010dk\u00e1ch v\u00a0Praze, Brn\u011b a Bratislav\u011b.<\/p>\n<p>Prodej 81 voz\u016f t\u00e9to zna\u010dky za pouh\u00fdch \u0161est m\u011bs\u00edc\u016f lo\u0148sk\u00e9ho roku (start prodeje v\u00a0\u010dervnu) je velk\u00fdm p\u0159\u00edslibem pro n\u00e1sleduj\u00edc\u00ed obdob\u00ed. Velmi zaj\u00edmav\u00fdm \u00fadajem v\u00a0celoro\u010dn\u00ed statistice celkov\u00fdch prodej\u016f nov\u00fdch voz\u016f ve skupin\u011b AutoPalace je 13% zastoupen\u00ed segmentu pr\u00e9miov\u00fdch zna\u010dek, do kter\u00e9ho pat\u0159\u00ed zna\u010dky AUDI, BMW, CUPRA, MAZDA, MINI a VOLVO. Z\u00a0pohledu c\u00edlov\u00e9 skupiny pat\u0159ilo 66 % prodej\u016f fleetov\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>\n<p><strong>Celkem 19 automobilov\u00fdch zna\u010dek<\/strong><\/p>\n<p>Skupina AutoPalace, kter\u00e1 nab\u00edz\u00ed v\u00a0celkov\u011b osmi pobo\u010dk\u00e1ch na \u010desk\u00e9m a slovensk\u00e9m trhu s\u00a0nov\u00fdmi vozy dohromady 19 automobilov\u00fdch zna\u010dek, se lo\u0148sk\u00fdm prodejn\u00edm v\u00fdsledkem zapsala u n\u011bkter\u00fdch import\u00e9r\u016f jako nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed prodejce. Pozic\u00ed \u010d\u00edslo 1 v\u00a0prodej\u00edch na \u010desk\u00e9m trhu se m\u016f\u017ee pochlubit v\u00a0p\u0159\u00edpad\u011b zna\u010dek FORD, MAZDA, MITSUBISHI, MG a OPEL.<\/p>\n<p>Na slovensk\u00e9m trhu sehr\u00e1v\u00e1 AutoPalace roli premianta u zna\u010dek BMW, MAZDA, MINI a MITSUBISHI. V\u00a0p\u0159\u00edpad\u011b zna\u010dky HYUNDAI a tak\u00e9 koncernov\u00fdch zna\u010dek AUDI, CUPRA, SEAT, \u0160KODA a VOLKSWAGEN (v\u010detn\u011b divize U\u017eitkov\u00e9 vozy) pat\u0159\u00ed AutoPalace z\u00a0pohledu \u00fasp\u011b\u0161nosti i nad\u00e1le mezi v\u00fdznamn\u00e9 dealery v\u00a0obou regionech.<\/p>\n<p>\u201eLo\u0148sk\u00fd rok byl na obou trz\u00edch s\u00a0prodejem nov\u00fdch voz\u016f nelehk\u00fd vlivem hned n\u011bkolika faktor\u016f. Vedle po\u010d\u00ednaj\u00edc\u00ed ekonomick\u00e9 recese zp\u016fsobily celkov\u00fd pokles v\u00a0prodej\u00edch tak\u00e9 \u010d\u00e1ste\u010dn\u00e9 v\u00fdpadky v\u00a0dod\u00e1vk\u00e1ch nov\u00fdch voz\u016f z\u00a0v\u00fdroby a slo\u017eit\u011bj\u0161\u00ed byla rovn\u011b\u017e jejich logistika. A p\u0159esto\u017ee jsme ze zm\u00edn\u011bn\u00fdch d\u016fvod\u016f dos\u00e1hli p\u0159ibli\u017en\u011b 85 % prodej\u016f roku 2021, pova\u017eujeme lo\u0148sk\u00fdch dvan\u00e1ct m\u011bs\u00edc\u016f za \u00fasp\u011b\u0161n\u00e9,\u201c hodnot\u00ed v\u00fdsledky Marek P\u00edchal, \u0159editel divize nov\u00fdch voz\u016f ve skupin\u011b AutoPalace a dod\u00e1v\u00e1:<\/p>\n<p>\u201eDle \u00fadaj\u016f od n\u011bkter\u00fdch import\u00e9r\u016f se n\u00e1m poda\u0159ilo proniknout na nejvy\u0161\u0161\u00ed p\u0159\u00ed\u010dku v\u00a0jejich prodej\u00edch, d\u00e1le jsme v\u00fdznamn\u00fdm hr\u00e1\u010dem na trhu u\u017eitkov\u00fdch voz\u016f a velmi povzbudiv\u00fd je tak\u00e9 pom\u011br prodeje voz\u016f v\u00a0pr\u00e9miov\u00e9m segmentu. Fleetov\u00e9 prodeje, kter\u00e9 vloni dos\u00e1hly zhruba dvou t\u0159etin, budou do budoucna sp\u00ed\u0161e posilovat. S\u00a0ohledem na lo\u0148sk\u00e9 v\u00fdsledky a s\u00a0c\u00edlem i nad\u00e1le flexibiln\u011b uspokojovat popt\u00e1vku nap\u0159\u00ed\u010d cel\u00fdm na\u0161\u00edm portfoliem, jsme nyn\u00ed v\u00a0pozici, kdy m\u00e1me ambice atakovat v\u00a0leto\u0161n\u00edm roce hranici 10\u00a0000 prodan\u00fdch nov\u00fdch voz\u016f za p\u0159edpokladu stabiln\u00edch dod\u00e1vek a bez mimo\u0159\u00e1dn\u00fdch situac\u00ed na trhu.\u201c<\/p>\n<p>Lo\u0148sk\u00fd rok v\u00a0prodeji nov\u00fdch voz\u016f zhodnotil z\u00a0pohledu obchodn\u00ed strategie tak\u00e9 Franti\u0161ek \u0160vec, gener\u00e1ln\u00ed \u0159editel dealersk\u00e9 skupiny AutoPalace.<\/p>\n<p>\u201eRok 2022 n\u00e1m v\u00a0mnoh\u00e9m napov\u011bd\u011bl, jak se \u00fasp\u011b\u0161n\u011b pohybovat na trhu s\u00a0nov\u00fdmi vozy v\u00a0situaci, kter\u00e1 p\u0159ed n\u00e1s postavila nejednu v\u00fdzvu. Filozofie na\u0161eho podnik\u00e1n\u00ed stoj\u00ed prim\u00e1rn\u011b na uspokojen\u00ed po\u017eadavk\u016f na\u0161ich z\u00e1kazn\u00edk\u016f v\u00a0oblasti komplexn\u00edho \u0159e\u0161en\u00ed jejich mobility, tedy v\u010detn\u011b financov\u00e1n\u00ed vozu \u010di poji\u0161t\u011bn\u00ed a kvalitn\u00edch servisn\u00edch slu\u017eeb. Znamen\u00e1 to v\u0161ak b\u00fdt p\u0159edev\u0161\u00edm velmi flexibiln\u00ed na trhu, a to nejen sm\u011brem k\u00a0z\u00e1kazn\u00edk\u016fm, ale tak\u00e9 ve vztahu k\u00a0import\u00e9r\u016fm. Loni se jednalo p\u0159edev\u0161\u00edm o nab\u00edzenou modelovou skladbu v\u00a0aktu\u00e1ln\u011b dostupn\u00fdch specifikac\u00edch,\u201c uvedl Franti\u0161ek \u0160vec k situaci v\u00a0prodej\u00edch roku 2022 a dodal:<\/p>\n<p>\u201eJi\u017e zm\u00edn\u011bn\u00e1 flexibilita byla mo\u017en\u00e1 tak\u00e9 d\u00edky vz\u00e1jemn\u011b vst\u0159\u00edcn\u00e9 komunikaci pr\u00e1v\u011b s\u00a0import\u00e9ry v\u0161ech zna\u010dek. Jako rozhoduj\u00edc\u00ed vn\u00edm\u00e1m nejen v\u00a0t\u00e9to f\u00e1zi, ale i do budoucna, maxim\u00e1ln\u00ed snahu o pr\u016fb\u011b\u017en\u00e9 pln\u011bn\u00ed skladov\u00fdch z\u00e1sob voz\u016f. V\u00fdhodou skupiny AutoPalace je v\u00a0t\u00e9to situaci na trhu tak\u00e9 siln\u00e1 pozice v\u00a0nab\u00eddce ojet\u00fdch voz\u016f nebo slu\u017eeb autop\u016fj\u010dovny. I tento fakt m\u016f\u017ee poskytnout alternativn\u011b vhodn\u00e9 \u0159e\u0161en\u00ed mobility pro na\u0161e klienty, v\u010detn\u011b technologicky modern\u00edho servisn\u00edho z\u00e1zem\u00ed. R\u00e1di bychom se nyn\u00ed je\u0161t\u011b v\u00edce zam\u011b\u0159ili na segment u\u017eitkov\u00fdch voz\u016f a stejn\u011b tak na oblast bezemisn\u00ed elektromobility, kter\u00e1 se st\u00e1v\u00e1 trendem.\u201c<\/p>\n<figure id=\"attachment_7166\" aria-describedby=\"caption-attachment-7166\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7166\" src=\"http:\/\/www.automakersnews.cz\/wp-content\/uploads\/2022\/12\/autopalace-pop-airport-1024x577.jpg\" alt=\"\" width=\"1024\" height=\"577\" \/><figcaption id=\"caption-attachment-7166\" class=\"wp-caption-text\">Auto Palace loni rozjela nov\u00fd prodej na pra\u017esk\u00e9m POP Airport<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Dealersk\u00e1 skupina AutoPalace prodala loni celkem 7 871 nov\u00fdch voz\u016f s prodejn\u00edm obratem 5,2 mld K\u010d. Tento v\u00fdsledek znamen\u00e1 podle vlastn\u00edch statistik firmy posun skupiny <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/02\/17\/autopalace-loni-prodala-781-novych-aut\/\" title=\"AutoPalace chce letos prodat 10 000 aut\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":22660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,8],"tags":[],"class_list":["post-22659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealeri","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/22659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=22659"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/22659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/22660"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=22659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=22659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=22659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}