{"id":25776,"date":"2023-03-01T14:53:33","date_gmt":"2023-03-01T14:53:33","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=25776"},"modified":"2023-03-01T15:00:43","modified_gmt":"2023-03-01T15:00:43","slug":"cesky-citroen-razantne-snizi-pocet-dealeru","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/01\/cesky-citroen-razantne-snizi-pocet-dealeru\/","title":{"rendered":"\u010cesk\u00fd Citro\u00ebn chce sn\u00ed\u017eit po\u010det dealer\u016f"},"content":{"rendered":"<p><strong>\u0160\u00e9f zna\u010dky Citro\u00ebn Franti\u0161ek Neuman hovo\u0159il na \u00fatern\u00ed tiskovce ve Ct\u011bnic\u00edch o pl\u00e1nech na optimalizaci prodejn\u00ed s\u00edt\u011b zna\u010dky. Ze sou\u010dasn\u00fdch 42 partner\u016f a 13 servis\u016f m\u00e1 z\u016fstat v roli hlavn\u00edho dealera jen 27 prodejc\u016f a 12 servis\u016f. Import nicm\u00e9n\u011b hled\u00e1 nov\u00e9ho dealera pro jeden region.<\/strong><!--more--><\/p>\n<p>\u201eOptimalizace \u010desk\u00e9 prodejn\u00ed s\u00edt\u011b Citro\u00ebn navazuje na pl\u00e1ny na\u0161\u00ed mate\u0159sk\u00e9 automobilky Stellantis, kter\u00e1 reagovala p\u0159ed dv\u011bma lety na zm\u011bny v blokov\u00e9 v\u00fdjimce a ohl\u00e1sila zm\u011bny struktury glob\u00e1ln\u00ed s\u00edt\u011b a tehdej\u0161\u00edm prodejc\u016fm rozdala dvoulet\u00e9 v\u00fdpov\u011bdi. Pl\u00e1n sm\u011b\u0159uje ke sn\u00ed\u017een\u00ed po\u010dtu hlavn\u00edch dealer\u016f, nikoli ke zmen\u0161en\u00ed po\u010dtu prodejn\u00edch m\u00edst. \u0158ada dealer\u016f toti\u017e p\u0159ejde do takzvan\u00e9 subdealersk\u00e9 kategorie, ve kter\u00e9 bude p\u016fsobit pod jin\u00fdm hlavn\u00edm prodejcem,\u201c \u0159ekl Neuman na\u0161emu \u010dasopisu s t\u00edm, \u017ee n\u011bkte\u0159\u00ed deale\u0159i tak\u00e9 zcela ukon\u010d\u00ed \u010dinnost. \u201eP\u016fjde ale o dobrovoln\u00e9 ukon\u010den\u00ed spolupr\u00e1ce, nap\u0159\u00edklad z d\u016fvodu vysok\u00e9ho v\u011bku majitele firmy,\u201c up\u0159esnil \u0161\u00e9f importu.<\/p>\n<p><strong>Hled\u00e1 se dealer pro z\u00e1padn\u00ed \u010cechy<\/strong><\/p>\n<p>Naopak pos\u00edlit by cht\u011bl z\u00e1pado\u010desk\u00fd region, kde v oblasti Chomutovska v sou\u010dasnosti chyb\u00ed prodejna a servis. Tamn\u00ed partner se toti\u017e rozhodl v\u011bnovat jin\u00e9 \u010dinnosti.<\/p>\n<p><strong>Zm\u011bna korpor\u00e1tn\u00ed identity<\/strong><\/p>\n<p>Dealery Stellantisu tak\u00e9 \u010dek\u00e1 zm\u011bna korpor\u00e1tn\u00ed identity, showroomy maj\u00ed m\u00edt sjednocen\u00fd vzhled dle po\u017eadavk\u016f automobilky. Pro partnery Citro\u00ebnu to znamen\u00e1 jednotnou \u0161edou fas\u00e1du, b\u00edl\u00fd totem a zm\u011bny v interi\u00e9ru, kde by se m\u011bla objevit komfortn\u011bj\u0161\u00ed \u010dekac\u00ed z\u00f3na s minikav\u00e1rnou.<\/p>\n<figure id=\"attachment_25813\" aria-describedby=\"caption-attachment-25813\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-25813\" src=\"http:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/03\/Stellantis-multibrand-1024x564.jpg\" alt=\"\" width=\"1024\" height=\"564\" \/><figcaption id=\"caption-attachment-25813\" class=\"wp-caption-text\">Uk\u00e1zkov\u00fd multibrand Stellantisu: z\u00e1kazn\u00edci Peugeotu p\u016fjdou k modr\u00e9mu totemu, Citro\u00ebnu k b\u00edl\u00e9mu totemu, Opelu ke \u017elut\u00e9mu totemu a z\u00e1jemci o Alfu Romeo budou vyhl\u00ed\u017eet \u010derven\u00fd totem<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u0160\u00e9f zna\u010dky Citro\u00ebn Franti\u0161ek Neuman hovo\u0159il na \u00fatern\u00ed tiskovce ve Ct\u011bnic\u00edch o pl\u00e1nech na optimalizaci prodejn\u00ed s\u00edt\u011b zna\u010dky. Ze sou\u010dasn\u00fdch 42 partner\u016f a 13 servis\u016f <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/01\/cesky-citroen-razantne-snizi-pocet-dealeru\/\" title=\"\u010cesk\u00fd Citro\u00ebn chce sn\u00ed\u017eit po\u010det dealer\u016f\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":25806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,2],"tags":[],"class_list":["post-25776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealeri","category-news"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/25776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=25776"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/25776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/25806"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=25776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=25776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=25776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}