{"id":26017,"date":"2023-03-02T09:50:29","date_gmt":"2023-03-02T09:50:29","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=26017"},"modified":"2023-03-02T09:50:29","modified_gmt":"2023-03-02T09:50:29","slug":"mastercard-s-novou-sefkou-marketingu","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/02\/mastercard-s-novou-sefkou-marketingu\/","title":{"rendered":"Mastercard s novou \u0161\u00e9fkou marketingu"},"content":{"rendered":"<p><strong>Marketingovou \u0159editelkou Mastercardu\u00a0pro \u010ceskou republiku a Slovensko je od 1. b\u0159ezna\u00a0Pavla C\u00edsa\u0159ov\u00e1. Bude m\u00edt na starosti zejm\u00e9na rozvoj marketingov\u00fdch a public relations strategi\u00ed na z\u00e1klad\u011b obchodn\u00edch a brandov\u00fdch c\u00edl\u016f.<\/strong><span id=\"more-1046\"><\/span><!--more--><\/p>\n<p>Pavla C\u00edsa\u0159ov\u00e1 ve funkci vyst\u0159\u00eddala\u00a0<strong>Tom\u00e1\u0161e Dole\u017eala<\/strong>, kter\u00fd se v r\u00e1mci spole\u010dnosti Mastercard od za\u010d\u00e1tku roku p\u0159esunul do pozice evropsk\u00e9ho \u0159editele pro sponzoring. \u010cesk\u00fd a slovensk\u00fd Mastercard m\u00e1 i novou finan\u010dn\u00ed \u0159editelku, do t\u00e9to pozice od 1. b\u0159ezna nastoupila\u00a0<strong>Jana \u0160achov\u00e1<\/strong>.<\/p>\n<p><strong>Pavla C\u00edsa\u0159ov\u00e1<\/strong>\u00a0p\u016fsob\u00ed ve spole\u010dnosti Mastercard od roku 2017. Od t\u00e9 doby \u0159\u00eddila mimo jin\u00e9 marketingov\u00e9 strategie v\u011brnostn\u00edho programu Priceless Specials, passion marketingov\u00e9 strategie se zam\u011b\u0159en\u00edm na sport nebo hudbu nebo kampan\u011b na podporu mal\u00fdch a st\u0159edn\u00edch podnik\u016f b\u011bhem pandemie.<\/p>\n<p>Zast\u00e1vala pozici marketingov\u00e9 mana\u017eerky s odpov\u011bdnost\u00ed za B2C aktivity, v\u00fdzkum a public relations na \u010desk\u00e9m i slovensk\u00e9m trhu. V lo\u0148sk\u00e9m roce st\u00e1la nap\u0159. za marketingovou a komunika\u010dn\u00ed strategi\u00ed programu Mastercard Strive Czechia, kter\u00fd podporuje digitalizaci mal\u00fdch podnikatel\u016f a podnikatelek.<\/p>\n<p>V oblasti marketingu se Pavla C\u00edsa\u0159ov\u00e1 pohybuje cel\u00fd profesn\u00ed \u017eivot, p\u0159ed n\u00e1stupem do spole\u010dnosti Mastercard p\u016fsobila prim\u00e1rn\u011b v FMCG ve spole\u010dnostech\u00a0<strong>Mondel\u0113z, Nestl\u00e9<\/strong>\u00a0nebo\u00a0<strong>Intersnack<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Marketingovou \u0159editelkou Mastercardu\u00a0pro \u010ceskou republiku a Slovensko je od 1. b\u0159ezna\u00a0Pavla C\u00edsa\u0159ov\u00e1. Bude m\u00edt na starosti zejm\u00e9na rozvoj marketingov\u00fdch a public relations strategi\u00ed na z\u00e1klad\u011b <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/02\/mastercard-s-novou-sefkou-marketingu\/\" title=\"Mastercard s novou \u0161\u00e9fkou marketingu\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":26018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,3],"tags":[],"class_list":["post-26017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/26017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=26017"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/26017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/26018"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=26017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=26017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=26017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}