{"id":26298,"date":"2023-03-03T08:30:05","date_gmt":"2023-03-03T08:30:05","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=26298"},"modified":"2023-03-03T09:57:35","modified_gmt":"2023-03-03T09:57:35","slug":"mercedes-benz-trucks-posiluje-marketingovy-tym","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/03\/mercedes-benz-trucks-posiluje-marketingovy-tym\/","title":{"rendered":"Mercedes-Benz Trucks pos\u00edlil Blecha"},"content":{"rendered":"

Mercedes-Benz Trucks \u010cR, import\u00e9r n\u00e1kladn\u00edch voz\u016f Mercedes-Benz a FUSO pro \u010cR, hl\u00e1s\u00ed novou tv\u00e1\u0159 do sv\u00e9ho intern\u00edho marketingov\u00e9ho odd\u011blen\u00ed. Celkem t\u0159\u00ed\u010dlenn\u00fd t\u00fdm pos\u00edlil \u0160imon Blecha, kter\u00fd se bude pod\u00edlet na komunikaci a na marketinkov\u00fdch aktivit\u00e1ch firmy nejen s ohledem na prob\u00edhaj\u00edc\u00ed p\u0159echod z dieselov\u00e9ho programu na elektromobilitu.<\/strong><\/p>\n

<\/p>\n

Blecha m\u00e1 za sebou \u010derstv\u00fd p\u0159esun ze sv\u00e9ho p\u0159ede\u0161l\u00e9ho postu na tiskov\u00e9m odd\u011blen\u00ed Ministerstva financ\u00ed.<\/p>\n

Zku\u0161enosti d\u0159\u00edve sb\u00edral ale i na stran\u011b agenturn\u00ed a klientsk\u00e9, jeliko\u017e v\u00edce ne\u017e 3 roky za\u0161ti\u0165oval marketingovou komunikaci pro PlayStation v reklamn\u00ed agentu\u0159e Wunderman Thompson (WPP) a p\u016fsobil tak\u00e9 v hotelech Marriott. Vystudoval marketingovou komunikaci a PR na Karlov\u011b univerzit\u011b.<\/p>\n

\u201eD\u011bl\u00e1m v Mercedesu! Jo, to je n\u011bco, co jsem v\u017edycky cht\u011bl \u0159\u00edct. Te\u010f m\u016f\u017eu a jsem na to pat\u0159i\u010dn\u011b hrd\u00fd. Z\u00e1rove\u0148 ale mus\u00edme \u010delit i velk\u00e9 v\u00fdzv\u011b v\u00a0podob\u011b sou\u010dasn\u00e9ho p\u0159echodu na elektro, kdy p\u0159i \u0159e\u0161en\u00ed n\u011bkter\u00fdch bezprecedentn\u00edch situac\u00ed jezd\u00edme po nezmapovan\u00fdch cest\u00e1ch. Jsem si v\u0161ak jist\u00fd, \u017ee to zvl\u00e1dneme a nad\u00e1le budeme moci b\u00fdt py\u0161n\u00ed na fakt, \u017ee v\u00a0Evrop\u011b d\u011bl\u00e1me pod hlavi\u010dkou Mercedes-Benz Trucks celosv\u011btov\u011b prvot\u0159\u00eddn\u00ed auta a business,\u201c <\/em>konstatoval Blecha.<\/p>\n

\u0160imon Blecha doplnil marketingov\u00e9 odd\u011blen\u00ed Mercedes-Benz Trucks \u010cR pod veden\u00edm veter\u00e1na oboru Davida Chlebouna, kter\u00fd spole\u010dn\u011b s\u00a0mana\u017eerem Jakubem List\u00edkem koordinuje tak\u00e9 produktovou agendu firmy. A to jak pro import, tak vlastn\u00ed retail. \u201eJako\u017eto 21let\u00e1 jedni\u010dka \u010desk\u00e9ho trhu d\u011bl\u00e1me maximum pro to, aby se status quo nezm\u011bnilo. A samoz\u0159ejm\u011b si pln\u011b uv\u011bdomujeme, \u017ee k\u00a0tomu, abychom u n\u00e1s ro\u010dn\u011b prodali kolem 2000 n\u00e1kladn\u00edch voz\u016f, je nutn\u00e9 s\u00e1zet na kvalitn\u00ed komunikaci a marketing. Z\u00e1vazek v podob\u011b jednoho z nejsiln\u011bj\u0161\u00edch glob\u00e1ln\u00edch brand\u016f, kter\u00fd na\u0161e trucky nos\u00ed na mask\u00e1ch, n\u00e1m ostatn\u011b ani nic jin\u00e9ho nedovoluje,\u201c <\/em>uvedl na z\u00e1v\u011br David Chleboun, kter\u00fd v\u00a0prodeji n\u00e1kladn\u00edch voz\u016f Mercedes-Benz pracuje ji\u017e p\u0159es 30 let.<\/p>\n

\"\"
David Chleboun<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Mercedes-Benz Trucks \u010cR, import\u00e9r n\u00e1kladn\u00edch voz\u016f Mercedes-Benz a FUSO pro \u010cR, hl\u00e1s\u00ed novou tv\u00e1\u0159 do sv\u00e9ho intern\u00edho marketingov\u00e9ho odd\u011blen\u00ed. Celkem t\u0159\u00ed\u010dlenn\u00fd t\u00fdm pos\u00edlil \u0160imon Blecha, […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":26299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,3],"tags":[],"class_list":["post-26298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/26298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=26298"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/26298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/26299"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=26298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=26298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=26298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}