{"id":27662,"date":"2023-03-08T09:01:30","date_gmt":"2023-03-08T09:01:30","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=27662"},"modified":"2023-03-08T09:39:12","modified_gmt":"2023-03-08T09:39:12","slug":"volkswagen-financial-services-meni-pr-agenturu","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/08\/volkswagen-financial-services-meni-pr-agenturu\/","title":{"rendered":"Volkswagen Financial Services m\u011bn\u00ed PR agenturu"},"content":{"rendered":"

\u0160\u00e9f Volkswagen Financial Services Vratislav Stra\u0161il si v roce 2019 vybral agenturu Ogilvy pro na zaji\u0161\u0165ov\u00e1n\u00ed PR slu\u017eeb. M\u011bla rozh\u00fdbat komunikaci firmy sm\u011brem k m\u00e9di\u00edm. Od leto\u0161n\u00edho b\u0159ezna se \u00fakolu chopila nov\u00e1 agentura. <\/strong><\/p>\n

„R\u00e1d bych posunul komunikaci firmy sm\u011brem k m\u00e9di\u00edm na vy\u0161\u0161\u00ed \u00farove\u0148, bude to jeden z \u00fakol\u016f Ogilvy,“ \u0159ekl n\u00e1m tehdy jednatel firmy Vratislav Stra\u0161il.<\/p>\n

Z pohledu motoristick\u00fdch novin\u00e1\u0159\u016f se ho ale splnit nepoda\u0159ilo.<\/p>\n

Komunikace Volkswagen FS, nejv\u011bt\u0161\u00edho hr\u00e1\u010de v oboru financov\u00e1n\u00ed aut, z\u016fstala i po covidu na \u00farovni zas\u00edl\u00e1n\u00ed tiskov\u00fdch zpr\u00e1v a jednoho setk\u00e1n\u00ed s novin\u00e1\u0159i ro\u010dn\u011b. Mo\u017en\u00e1 proto hled\u00e1 firma nov\u00e9 \u0159e\u0161en\u00ed.<\/p>\n

\u201eHledali jsme kombinaci know-how v\u00a0komunikaci finan\u010dn\u00edch slu\u017eeb a automotivn\u00edch t\u00e9mat. Agentura n\u00e1s tak\u00e9 oslovila kreativitou a zku\u0161en\u00fdm t\u00fdmem. Nav\u00edc dlouhodob\u011b pracuje pro import\u00e9ra zna\u010dek koncernu Volkswagen, co\u017e p\u0159in\u00e1\u0161\u00ed nejen dokonalou znalost oboru ale tak\u00e9 \u0159adu synergi\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 Jana Hru\u0161kov\u00e1, vedouc\u00ed odd\u011blen\u00ed produktu a marketingu Volkswagen Financial Services.<\/p>\n

Nastupuje AC&C Public Relations<\/strong><\/p>\n

V leto\u0161n\u00edm tendru usp\u011bla AC&C Public Relations, s<\/strong>polupr\u00e1ci ob\u011b spole\u010dnosti zah\u00e1jily 1. b\u0159ezna 2023, agenturn\u00ed t\u00fdm vede v\u00fdkonn\u00fd \u0159editel AC&C PR Jan Kl\u00edma, key account mana\u017eerkou je Eva Bl\u00e1hov\u00e1.<\/p>\n

\u201e\u017dijeme v\u00a0\u00e9\u0159e z\u00e1sadn\u00ed zm\u011bny automobilov\u00fdch technologi\u00ed i \u017eivotn\u00edho stylu,\u201c<\/em> \u0159\u00edk\u00e1 Jan Kl\u00edma a dod\u00e1v\u00e1: \u201ePro \u0159adu zejm\u00e9na mlad\u0161\u00edch lid\u00ed u\u017e vlastnictv\u00ed nejen automobilu nen\u00ed kl\u00ed\u010dem ke \u0161t\u011bst\u00ed. Cht\u011bj\u00ed praktickou mobilitu, cestov\u00e1n\u00ed, z\u00e1\u017eitky\u2026 Proto je t\u00e9ma dlouhodob\u00e9ho pron\u00e1jmu automobil\u016f st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed. Vedle zm\u011bny automobil\u016f samotn\u00fdch nyn\u00ed budeme komunikovat tak\u00e9 o zm\u011bn\u011b cesty k\u00a0nim.\u201c <\/em><\/p>\n

AC&C Public Relations pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed PR agentury na \u010desk\u00e9m trhu. Od sv\u00e9ho vzniku v roce 1993 poskytuje komunika\u010dn\u00ed slu\u017eby p\u0159edn\u00edm nadn\u00e1rodn\u00edm a \u010desk\u00fdm klient\u016fm nap\u0159\u00edklad z oblasti automotive, leteck\u00e9 dopravy, logistiky, ICT, finan\u010dn\u00edch slu\u017eeb nebo FMCG.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160\u00e9f Volkswagen Financial Services Vratislav Stra\u0161il si v roce 2019 vybral agenturu Ogilvy pro na zaji\u0161\u0165ov\u00e1n\u00ed PR slu\u017eeb. M\u011bla rozh\u00fdbat komunikaci firmy sm\u011brem k m\u00e9di\u00edm. […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":27663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-27662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/27662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=27662"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/27662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/27663"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=27662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=27662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=27662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}