{"id":29573,"date":"2023-03-14T06:59:42","date_gmt":"2023-03-14T06:59:42","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=29573"},"modified":"2023-03-15T07:53:03","modified_gmt":"2023-03-15T07:53:03","slug":"toyota-a-lexus-maji-novou-agenturu","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/14\/toyota-a-lexus-maji-novou-agenturu\/","title":{"rendered":"Toyota a Lexus maj\u00ed novou agenturu"},"content":{"rendered":"<p><strong>Dosavadn\u00ed PR mana\u017eerka na voln\u00e9 noze\u00a0Lucie Hrub\u00e1 zalo\u017eila vlastn\u00ed komunika\u010dn\u00ed firmu Boys &amp; Girls. Tu prezentuje jako butikovou marketingovou agenturu. A u\u017e m\u00e1 nov\u00e9 klienty, v\u010detn\u011b jedn\u00e9 z automobilek. <\/strong><!--more--><\/p>\n<p>\u201eS rostouc\u00edm objemem nov\u00e9ho byznysu jsem se rozhodla zalo\u017eit modern\u00ed agenturu pro 21. stolet\u00ed,\u201c vysv\u011btluje. Ke klient\u016fm nov\u011b p\u0159edstaven\u00e9 firmy \u010derstv\u011b pat\u0159\u00ed zna\u010dky Toyota a Lexus, d\u00e1le Astratex, Creative Dock nebo CrossCafe.<\/p>\n<p>Mezi partnersk\u00e9 agentury, kter\u00e9 s Boys &amp; Girls maj\u00ed propojen\u00e9 aktivity, pat\u0159\u00ed Future Tales, Yoda Production nebo Jakub Tich\u00fd Films.<\/p>\n<p>\u201eNab\u00edz\u00edme komplexn\u00ed slu\u017eby stejn\u011b jako velk\u00e9 agentury, ale s\u00a0d\u016frazem na v\u00fdsledky ne\u017e na byrokracii a\u00a0s vyu\u017eit\u00edm pouze \u0161pi\u010dkov\u00fdch profesion\u00e1l\u016f. Nav\u00edc s\u00a0mnohem relevantn\u011bj\u0161\u00ed cenovkou. Neplat\u00edme drah\u00e9 prostory, zahrani\u010dn\u00ed centr\u00e1ly, ani juniorn\u00ed el\u00e9vy. Pro na\u0161e klienty pracuj\u00ed jen ti zku\u0161en\u00ed. Nezdr\u017eujeme se p\u0159e\u017eit\u00fdmi a\u00a0zdlouhav\u00fdmi agenturn\u00edmi procesy. Nem\u00e1me webov\u00e9 str\u00e1nky, osobn\u011b p\u016fsob\u00edm na\u00a0<a href=\"http:\/\/www.linkedin.com\/in\/lucie-hruba\">profesn\u00ed s\u00edti LinkedIn<\/a>, kter\u00e1 je podle m\u011b dok\u00e1\u017ee v\u00a0roce 2023 plnohodnotn\u011b nahradit,\u201c prohla\u0161uje Hrub\u00e1.<\/p>\n<p>Ve sv\u00e9 agentu\u0159e hodl\u00e1 kl\u00e1st d\u016fraz na osobn\u00ed p\u0159\u00edstup, kvalitu, individualitu a\u00a0zku\u0161enosti v\u00fdhradn\u011b seniorn\u00edch expert\u016f z\u00a0m\u00e9di\u00ed, marketingov\u00e9 komunikace a\u00a0public relations.<\/p>\n<p>\u201eZakl\u00e1d\u00e1m si na p\u0159\u00e1telsk\u00fdch vztaz\u00edch zalo\u017een\u00fdch na znalosti klienta i\u00a0trhu. D\u00edky nim dok\u00e1\u017eeme p\u0159esn\u011bji pracovat s\u00a0t\u00e9maty a\u00a0obsahem vytv\u00e1\u0159en\u00fdm p\u0159\u00edmo pro m\u00e9dia. Boys &amp;\u00a0Girls v\u00a0t\u00e9to form\u011b spolupr\u00e1ce pokra\u010duje v\u00a0\u0161ir\u0161\u00edm t\u00fdmu a\u00a0s dokonalej\u0161\u00edm know-how,\u201c tvrd\u00ed \u0159editelka a\u00a0majitelka, jej\u00ed\u017e agentura m\u00e1 fungovat zejm\u00e9na na osobn\u00edch kontaktech a\u00a0pr\u00e1v\u011b na s\u00edti Linkedin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-29574\" src=\"http:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/03\/lucie-hruba-1024x725.jpg\" alt=\"\" width=\"1024\" height=\"725\" \/><\/p>\n<p>Hrub\u00e1 vystudovala obor Mezin\u00e1rodn\u00ed vztahy a\u00a0diplomacie na Metropolitn\u00ed univerzit\u011b v\u00a0Praze a\u00a0v britsk\u00e9m Bradfordu. Ve velk\u00fdch mezin\u00e1rodn\u00edch i\u00a0men\u0161\u00edch \u010desk\u00fdch komunika\u010dn\u00edch agentur\u00e1ch v\u00a0minulosti pracovala na medi\u00e1ln\u00edm obrazu zna\u010dek Ham\u00e9, La Perla nebo CCC.<\/p>\n<p>Zdroj: mediar.cz<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Dosavadn\u00ed PR mana\u017eerka na voln\u00e9 noze\u00a0Lucie Hrub\u00e1 zalo\u017eila vlastn\u00ed komunika\u010dn\u00ed firmu Boys &amp; Girls. Tu prezentuje jako butikovou marketingovou agenturu. A u\u017e m\u00e1 nov\u00e9 klienty, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/14\/toyota-a-lexus-maji-novou-agenturu\/\" title=\"Toyota a Lexus maj\u00ed novou agenturu\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":74,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-29573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/29573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=29573"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/29573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/74"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=29573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=29573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=29573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}