{"id":33573,"date":"2023-03-27T06:24:23","date_gmt":"2023-03-27T06:24:23","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=33573"},"modified":"2023-03-27T06:24:23","modified_gmt":"2023-03-27T06:24:23","slug":"cesky-alstom-s-novou-tiskovou-mluvci","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/03\/27\/cesky-alstom-s-novou-tiskovou-mluvci\/","title":{"rendered":"\u010cesk\u00fd Alstom s novou tiskovou mluv\u010d\u00ed"},"content":{"rendered":"

Tiskovou mluv\u010d\u00ed Alstom pro \u010cesko a Slovensko se stala mana\u017eerka p\u0159ich\u00e1zej\u00edc\u00ed z komunika\u010dn\u00ed agentury. V Alstomu zodpov\u00edd\u00e1 za extern\u00ed a intern\u00ed komunikaci, zam\u011b\u0159\u00ed se na employer branding, kontakt s m\u00e9dii i podporu obchodn\u00edch aktivit.<\/strong><\/p>\n

Kate\u0159ina Pi\u0161torov\u00e1 roz\u0161\u00ed\u0159ila \u0159ady mana\u017eersk\u00e9 a obchodn\u00ed kancel\u00e1\u0159e se s\u00eddlem v Praze, do jej\u00edch kompetenc\u00ed spad\u00e1 tak\u00e9 komunikace sm\u011brem k 1.100 zam\u011bstnanc\u016f ve v\u00fdrobn\u00edm z\u00e1vod\u011b v \u010cesk\u00e9 L\u00edp\u011b a vztahy s ve\u0159ejnost\u00ed v r\u00e1mci regionu.<\/p>\n

V Libereck\u00e9m kraji je Alstom d\u00edky sv\u00e9mu \u010deskolipsk\u00e9m z\u00e1vodu s v\u00edc ne\u017e stoletou pr\u016fmyslovou tradic\u00ed jedn\u00edm z nejv\u011bt\u0161\u00edch zam\u011bstnavatel\u016f.<\/p>\n

\u201eM\u00fdm hlavn\u00edm c\u00edlem je posilovat pov\u011bdom\u00ed o\u00a0spole\u010dnosti na obou trz\u00edch a\u00a0prezentovat Alstom jako l\u00eddra v\u00a0oblasti chytr\u00e9 a\u00a0udr\u017eiteln\u00e9 mobility v\u00a0o\u010d\u00edch novin\u00e1\u0159\u016f, \u0161irok\u00e9 ve\u0159ejnosti i\u00a0na\u0161ich zam\u011bstnanc\u016f,\u201c \u0159\u00edk\u00e1 Pi\u0161torov\u00e1.<\/p>\n

V\u00a0komunikaci m\u00e1 v\u00edc ne\u017e 20 let zku\u0161enost\u00ed. Vyst\u0159\u00eddala pozice v\u00a0marketingu, HR a\u00a0korpor\u00e1tn\u00ed komunikaci v\u00a0maloobchodn\u00edm \u0159et\u011bzci Makro Cash &\u00a0Carry. Jako tiskov\u00e1 mluv\u010d\u00ed a\u00a0\u0161\u00e9fka extern\u00ed komunikace p\u016fsobila v\u00a0tuzemsk\u00e9 divizi technologick\u00e9 spole\u010dnosti Siemens. Jako \u0159editelka komunikace a\u00a0marketingu\u00a0p\u016fsobila v\u00a0nejvy\u0161\u0161\u00edm veden\u00ed \u010desk\u00e9 pobo\u010dky \u0161v\u00e9dsko-\u0161v\u00fdcarsk\u00e9 ABB<\/a>.<\/p>\n

V\u00a0p\u0159edchoz\u00edch dvou letech\u00a0p\u016fsobila v\u00a0komunika\u010dn\u00ed agentu\u0159e Hero &\u00a0Outlaw<\/a>, kde\u00a0t\u00e9\u017e jako PR mana\u017eerka a\u00a0mluv\u010d\u00ed vystupovala za sokolovskou SUAS Group<\/a>.<\/p>\n

\"\"<\/p>\n

Alstom se s\u00eddlem ve Francii a\u00a0p\u016fsobnost\u00ed v\u00a070 zem\u00edch zam\u011bstn\u00e1v\u00e1 v\u00edc ne\u017e 74.000 lid\u00ed. Ve fisk\u00e1ln\u00edm roce kon\u010d\u00edc\u00edm 31. b\u0159ezna 2022 skupina vyk\u00e1zala tr\u017eby 15,5 miliardy eur. \u010cesko a\u00a0Slovensko jsou sou\u010d\u00e1st\u00ed klastru Alstomu pro st\u0159edn\u00ed a\u00a0v\u00fdchodn\u00ed Evropu. Alstom je p\u0159edn\u00ed spole\u010dnost\u00ed na \u010desk\u00e9m \u017eelezni\u010dn\u00edm trhu a\u00a0druh\u00fdm nejv\u011bt\u0161\u00edm v\u00fdrobcem kolejov\u00fdch vozidel v\u00a0\u010cesku.<\/p>\n

V\u00fdrobn\u00ed z\u00e1vod v\u00a0\u010cesk\u00e9 L\u00edp\u011b pat\u0159\u00ed k\u00a0nejv\u011bt\u0161\u00edm z\u00e1vod\u016fm na v\u00fdrobu kolejov\u00fdch vozidel v\u00a0regionu st\u0159edn\u00ed a\u00a0v\u00fdchodn\u00ed Evropy a\u00a0zam\u011b\u0159uje se p\u0159edev\u0161\u00edm na sva\u0159ov\u00e1n\u00ed komponent\u016f pro p\u0159\u00edm\u011bstsk\u00e9, region\u00e1ln\u00ed vlaky a\u00a0pro dvoupodla\u017en\u00ed vozy, lehk\u00e1 kolejov\u00e1 vozidla, tramvaje a\u00a0metro. Alstom je tak\u00e9 v\u00fdrobcem vysokorychlostn\u00edch vlak\u016f a\u00a0prvn\u00edho vod\u00edkov\u00e9ho vlaku pro osobn\u00ed dopravu na sv\u011bt\u011b.<\/p>\n

Zdroj: mediar.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tiskovou mluv\u010d\u00ed Alstom pro \u010cesko a Slovensko se stala mana\u017eerka p\u0159ich\u00e1zej\u00edc\u00ed z komunika\u010dn\u00ed agentury. V Alstomu zodpov\u00edd\u00e1 za extern\u00ed a intern\u00ed komunikaci, zam\u011b\u0159\u00ed se na […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":33575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-33573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/33573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=33573"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/33573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/33575"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=33573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=33573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=33573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}