{"id":41276,"date":"2023-04-24T06:23:38","date_gmt":"2023-04-24T06:23:38","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=41276"},"modified":"2023-04-24T07:38:49","modified_gmt":"2023-04-24T07:38:49","slug":"toyota-presouva-manazery-marketingu","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/04\/24\/toyota-presouva-manazery-marketingu\/","title":{"rendered":"Toyota p\u0159esouv\u00e1 mana\u017eery marketingu"},"content":{"rendered":"<p><strong>\u010cesk\u00e1 Toyota p\u0159esunula Petra Koreck\u00e9ho v r\u00e1mci firmy z marketingu do odd\u011blen\u00ed prodeje. Na novou pozici head of marketing communication pov\u00fd\u0161ila zna\u010dka mana\u017eerku, kter\u00e1 bude odpov\u011bdn\u00e1 za vytv\u00e1\u0159en\u00ed a realizaci komunika\u010dn\u011b-marketingov\u00fdch strategi\u00ed, \u0159\u00edzen\u00ed intern\u00edho a extern\u00edho t\u00fdmu a posilov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce mezi \u010desk\u00fdmi z\u00e1kazn\u00edky.<\/strong><!--more--><\/p>\n<p>\u0158editelem produktu a marketingu je\u00a0<a href=\"https:\/\/www.mediar.cz\/sefem-marketingu-toyoty-v-cesku-se-stal-velicka\/\">od listopadu 2020<\/a>\u00a0<strong>Michal Veli\u010dka<\/strong>. Nyn\u00ed ho dopln\u00ed Zuzana Pape\u017eov\u00e1, kter\u00e1 v \u010desk\u00e9m zastoupen\u00ed Toyoty pracuje u\u017e sedm let, kter\u00e9 str\u00e1vila v odd\u011blen\u00ed produktu a marketingu.<\/p>\n<p>Pod\u00edlela na produkci lok\u00e1ln\u00edho audio a video obsahu a spolupracovala s agenturami. P\u0159ed Toyotou p\u016fsobila rok jako marketingov\u00e1 mana\u017eerka e-shopu s j\u00eddlem Kolonial.cz, kter\u00fd se posl\u00e9ze spojil s jedn\u00edm z nejv\u011bt\u0161\u00edch online supermarket\u016f Ko\u0161\u00edk.cz.<\/p>\n<p><strong>Za\u010d\u00e1tky v AMI Communications<\/strong><\/p>\n<p>Svou profesn\u00ed kari\u00e9ru za\u010dala Pape\u017eov\u00e1 v agentu\u0159e AMI Communications na pozici marketingov\u00e9 specialistky.<\/p>\n<p>P\u016fsob\u00ed i\u00a0v akademick\u00e9 sf\u00e9\u0159e, od roku 2018 p\u0159edn\u00e1\u0161\u00ed marketingovou komunikaci se zam\u011b\u0159en\u00edm na veden\u00ed a\u00a0obchodn\u00ed v\u00fdsledky firmy na Vysok\u00e9 \u0161kole ekonomick\u00e9 v\u00a0Praze, kde vystudovala obory mezin\u00e1rodn\u00ed obchod a\u00a0komer\u010dn\u00ed komunikace zakon\u010den\u00e9 in\u017een\u00fdrsk\u00fdm, pota\u017emo bakal\u00e1\u0159sk\u00fdm titulem.<\/p>\n<p>Sou\u010d\u00e1st\u00ed spolupr\u00e1ce s\u00a0univerzitou je sout\u011b\u017e Masters of Marketing, kde jsou oce\u0148ov\u00e1ni nejlep\u0161\u00ed studenti. Na Business Institutu v\u00a0Praze z\u00edskala titul MBA v\u00a0oboru marketingov\u00e9 a\u00a0medi\u00e1ln\u00ed komunikace.<\/p>\n<p><strong>Zdroj: mediar.cz, archiv<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u010cesk\u00e1 Toyota p\u0159esunula Petra Koreck\u00e9ho v r\u00e1mci firmy z marketingu do odd\u011blen\u00ed prodeje. Na novou pozici head of marketing communication pov\u00fd\u0161ila zna\u010dka mana\u017eerku, kter\u00e1 bude <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/04\/24\/toyota-presouva-manazery-marketingu\/\" title=\"Toyota p\u0159esouv\u00e1 mana\u017eery marketingu\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":41277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,3],"tags":[],"class_list":["post-41276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kariera","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/41276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=41276"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/41276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/41277"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=41276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=41276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=41276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}