{"id":415,"date":"2022-08-25T08:19:19","date_gmt":"2022-08-25T08:19:19","guid":{"rendered":"http:\/\/www.automakersnews.cz\/?p=415"},"modified":"2022-09-18T19:08:53","modified_gmt":"2022-09-18T19:08:53","slug":"schafer-volkswagen-musi-byt-opet-oblibeny","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2022\/08\/25\/schafer-volkswagen-musi-byt-opet-oblibeny\/","title":{"rendered":"Sch\u00e4fer: Volkswagen mus\u00ed b\u00fdt op\u011bt obl\u00edben\u00fd"},"content":{"rendered":"

Nov\u00fd gener\u00e1ln\u00ed \u0159editel zna\u010dky Volkswagen Thomas Sch\u00e4fer v rozhovoru pro britsk\u00fd Autocar uvedl, \u017ee chce zna\u010dce vr\u00e1tit auru obl\u00edben\u00e9 spole\u010dnosti a z\u00e1rove\u0148 se tak\u00e9 v\u00edce soust\u0159edit na softwarov\u00e9 nedostatky nebo spolupr\u00e1ci se sesterskou \u0160kodou a Seatem.<\/strong><\/h3>\n
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Dvaapades\u00e1tilet\u00fd Sch\u00e4fer uvedl, \u017ee pro Volkswagen pod jeho kormidlem vymezil t\u0159i z\u00e1kladn\u00ed c\u00edle. Prvn\u00edm bude snaha o to, aby se zna\u010dka stala po n\u011bkolika skand\u00e1lech znovu obl\u00edbenou mezi fanou\u0161ky.<\/p>\n<\/div>\n

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\u201eVW je fenomen\u00e1ln\u00ed glob\u00e1ln\u00ed zna\u010dka a zaslou\u017e\u00ed si n\u00e1vrat tam, kde b\u00fdvala. Vy\u017eaduje to investice do produkt\u016f, ale mus\u00edme emocionalizovat zna\u010dku i t\u00edm, jak mluv\u00edme s m\u00e9dii a jak\u00e9 tvo\u0159\u00edme reklamy,\u201c uvedl Sch\u00e4fer.<\/p>\n

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Druh\u00fdm velk\u00fdm c\u00edlem nov\u00e9ho veden\u00ed je je\u0161t\u011b v\u00edce prohloubit spolupr\u00e1ci s koncernov\u00fdmi par\u0165\u00e1ky v podob\u011b \u0160koda Auto, Seat, Cupra \u010di se sekc\u00ed Volkswagen U\u017eitkov\u00e9 vozy. V t\u00e9to sekci se chce Sch\u00e4fer zam\u011b\u0159it na zefektivn\u011bn\u00ed v\u00fdvoje spole\u010dn\u00fdch \u010d\u00e1st\u00ed \u010di funkc\u00ed, sn\u00ed\u017een\u00ed n\u00e1klad\u016f na v\u00fdrobu a zkr\u00e1cen\u00ed plo\u0161n\u00e9ho v\u00fdvoje, nap\u0159\u00edklad v r\u00e1mci sd\u00edlen\u00fdch platforem.<\/p>\n<\/div>\n

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\u201eNe\u0159\u00edk\u00e1m t\u00edm ale, \u017ee si v\u0161echna auta budou v\u00edce podobn\u00e1. Ve skute\u010dnosti douf\u00e1m v opak. Mysl\u00edm, \u017ee kdy\u017e budeme pracovat spole\u010dn\u011b, m\u00e1me obrovsk\u00fd potenci\u00e1l,\u201c \u0159ekl gener\u00e1ln\u00ed \u0159editel.<\/p>\n<\/div>\n

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Do t\u0159etice si Sch\u00e4fer vymezil velice ambici\u00f3zn\u00ed pl\u00e1n v r\u00e1mci takzvan\u00e9 \u201edvojit\u00e9 transformace\u201c automobilov\u00e9ho pr\u016fmyslu a trhu. T\u00edm je my\u0161leno, \u017ee se nem\u011bn\u00ed jen spalovac\u00ed motory za elektrick\u00e9, ale z elektrick\u00fdch se budou brzy st\u00e1vat i takzvan\u00e1 autonomn\u00ed, tedy samo \u0159iditeln\u00e1 auta.<\/p>\n<\/div>\n

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V t\u00e9to souvislosti Sch\u00e4fer p\u0159ipustil, \u017ee m\u00e1 Volkswagen p\u0159ed sebou strmou cestu, ale v\u011b\u0159\u00ed, \u017ee jsou in\u017een\u00fd\u0159i na spr\u00e1vn\u00e9 vln\u011b a firma ud\u011blala velk\u00fd pokrok v r\u00e1mci nov\u00e9ho hlasov\u00e9ho ovl\u00e1d\u00e1n\u00ed i asistentu \u0159\u00edzen\u00ed.<\/p>\n

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V rozhovoru p\u0159i\u0161la \u0159e\u010d i na softwarov\u00e9 probl\u00e9my, kter\u00e9 v minul\u00e9m roce potkaly Volkswagen a je\u017e pravd\u011bpodobn\u011b zap\u0159\u00ed\u010dinily konec p\u0159edchoz\u00edho \u0161\u00e9fa koncernu VW Herberta Diesse.<\/p>\n<\/div>\n

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\u201eMus\u00edme se z toho pou\u010dit, v\u00edce naslouchat sv\u00fdm z\u00e1kazn\u00edk\u016fm a mus\u00edme b\u00fdt l\u00eddrem,\u201c doplnil sebev\u011bdom\u011b. Zm\u011bny pr\u00fd budou patrn\u00e9 u\u017e na modelu ID Buzz, ale tak\u00e9 na faceliftu ID 3 \u010di na nov\u00e9m Tiguanu nebo Passattu.<\/p>\n<\/div>\n

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\u201ePracujeme na v\u011bt\u0161\u00ed jednoduchosti, a to nejen s v\u011bt\u0161\u00edmi obrazovkami, ale i s jednodu\u0161\u0161\u00edm u\u017eivatelsk\u00fdm prost\u0159ed\u00edm a nab\u00eddkami. Mus\u00edme nab\u00edzet \u0161pi\u010dkovou kvalitu, pro to neexistuje \u017e\u00e1dn\u00e1 omluva,\u201c uvedl nov\u00fd \u0161\u00e9f s t\u00edm, \u017ee Volkswagen podle n\u011bj d\u0159\u00edve neud\u011blal dost pro u\u017eivatelskou p\u0159\u00edv\u011btivost sv\u00fdch voz\u016f a softwaru. \u201eTo se ale zm\u011bn\u00ed,\u201c uzav\u0159el Sch\u00e4fer.<\/p>\n<\/div>\n

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Thomas Sch\u00e4fer, rod\u00e1k z n\u011bmeck\u00e9ho Marburgu, nastoupil do nov\u00e9 funkce 1. \u010dervence leto\u0161n\u00edho roku, p\u0159edt\u00edm zastupoval stejnou pozici, ov\u0161em ve \u0160koda Auto.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nov\u00fd gener\u00e1ln\u00ed \u0159editel zna\u010dky Volkswagen Thomas Sch\u00e4fer v rozhovoru pro britsk\u00fd Autocar uvedl, \u017ee chce zna\u010dce vr\u00e1tit auru obl\u00edben\u00e9 spole\u010dnosti a z\u00e1rove\u0148 se tak\u00e9 v\u00edce […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/416"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}