{"id":42324,"date":"2023-04-28T07:32:25","date_gmt":"2023-04-28T07:32:25","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=42324"},"modified":"2023-04-28T07:32:25","modified_gmt":"2023-04-28T07:32:25","slug":"continental-testoval-pomoci-virtualni-reality","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/04\/28\/continental-testoval-pomoci-virtualni-reality\/","title":{"rendered":"Continental testoval pomoc\u00ed virtu\u00e1ln\u00ed reality"},"content":{"rendered":"

Digitalizace, networking, semiautonomn\u00ed funkce \u0159\u00edzen\u00ed a hlavn\u011b rychle se transformuj\u00edc\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f p\u0159edstavuj\u00ed v\u00fdzvu pro v\u011bt\u0161inu akt\u00e9r\u016f na poli sou\u010dasn\u00e9ho automobilov\u00e9ho pr\u016fmyslu.<\/strong><\/p>\n

V budoucnu nab\u00eddnou jejich vysoce automatizovan\u00e9 vozy nejen v\u00edce prostoru pro odpo\u010dinek a z\u00e1bavu, ale budou fungovat jako partner, kter\u00fd interaguje s pasa\u017e\u00e9ry prost\u0159ednictv\u00edm jazykov\u00fdch asistent\u016f, 3D displej\u016f a dal\u0161\u00edch inovativn\u00edch funkc\u00ed.<\/p>\n

Pr\u00e1v\u011b designovou produkc\u00ed 3D displej\u016f se zab\u00fdv\u00e1 technologick\u00e1 spole\u010dnost Continental, je\u017e si sv\u00fdm inovativn\u00edm proveden\u00edm z\u00edskala N\u011bmeckou cenu German Design Award.<\/p>\n

Kl\u00ed\u010dov\u00e9 ukazele v\u00fdvoje <\/strong><\/p>\n

\u201ePrvn\u00edm krokem p\u0159i vytv\u00e1\u0159en\u00ed na\u0161ich produkt\u016f je pochopen\u00ed u\u017eivatel\u016f a celkov\u00e9ho kontextu. Podstatn\u00e9 je, \u017ee pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed z\u00e1visej\u00ed jak na sou\u010dasn\u00e9 situaci, tak na dlouhodob\u00fdch faktorech. Jako technologick\u00e1 spole\u010dnost mus\u00edme nejprve zjistit, co lid\u00e9 opravdu pot\u0159ebuj\u00ed, a to i\u00a0kdy\u017e nejsou sami schopni sv\u00e9 pot\u0159eby artikulovat. Proto krom\u011b systematick\u00e9ho zapojen\u00ed u\u017eivatel\u016f do v\u00fdvoje na\u0161ich technologi\u00ed aplikujeme tak\u00e9 p\u0159\u00edstupy t\u00fdkaj\u00edc\u00ed se rozvoje vid\u011bn\u00ed v\u00a0r\u00e1mci rozhran\u00ed mezi \u010dlov\u011bkem a strojem (HMI),\u201c<\/em> vysv\u011btluje Guido Meier-Arendt, Human Machine Interface (HMI) Principal Expert spole\u010dnosti Continental.<\/p>\n

Automobil se p\u0159irozen\u011b st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed mobiln\u00ed s\u00edt\u011b, v r\u00e1mci n\u00ed\u017e akt\u00e9\u0159i provozu bez probl\u00e9m\u016f komunikuj\u00ed. Pozitivn\u00ed u\u017eivatelsk\u00e1 zku\u0161enost je v\u00a0automobilov\u00e9m pr\u016fmyslu z\u00e1kladem \u00fasp\u011bchu, a\u010dkoliv se jedn\u00e1 o velice obt\u00ed\u017en\u00fd \u00fakol.<\/p>\n

P\u0159i navrhov\u00e1n\u00ed nov\u00fdch technologick\u00fdch \u0159e\u0161en\u00ed tamn\u00ed v\u00fdvoj\u00e1\u0159i analyzuj\u00ed a zohled\u0148uj\u00ed tak\u00e9 sou\u010dasn\u00e9 u\u017eivatelsk\u00e9 trendy, jako je popul\u00e1rn\u00ed spot\u0159ebn\u00ed elektronika \u010di hran\u00ed her a \u0161irok\u00e1 \u0161k\u00e1la kulturn\u00edch, sociologick\u00fdch a demografick\u00fdch faktor\u016f. Odborn\u00edci ve spole\u010dnosti Continental si tak jsou schopni vytvo\u0159it pom\u011brn\u011b jednozna\u010dnou p\u0159edstavu o tom, jak\u00e1 \u0159e\u0161en\u00ed zajist\u00ed bezpe\u010dn\u011bj\u0161\u00ed, pohodln\u011bj\u0161\u00ed a\u00a0efektivn\u011bj\u0161\u00ed provoz automobil\u016f v\u00a0budoucnu.<\/p>\n

Za oponou Continentalu: pr\u00e1ce s psychology a virtu\u00e1ln\u00ed realitou <\/strong><\/p>\n

V\u00fdvoj\u00e1\u0159i spole\u010dnosti Continental vkl\u00e1daj\u00ed do sv\u00fdch inovativn\u00edch technologi\u00ed velkou d\u016fv\u011bru, kterou by r\u00e1di p\u0159enesli i na u\u017eivatele sv\u00fdch syst\u00e9m\u016f a v\u00fdrobk\u016f. P\u0159i jejich nejnov\u011bj\u0161\u00edm testov\u00e1n\u00ed ve spolupr\u00e1ci s\u00a0psychology se jim poda\u0159ilo z\u00edskat realistickou zp\u011btnou vazbu t\u00fdkaj\u00edc\u00ed se dopadu nov\u00fdch produkt\u016f d\u00edky tzv. tajemn\u00fdm voz\u016fm.<\/p>\n

\u00da\u010dastn\u00edk\u016fm v\u00fdzkumu bylo sd\u011bleno, \u017ee \u0159\u00edd\u00ed autonomn\u00ed vozidlo. Po \u010das pr\u016fb\u011bhu test\u016f \u0159idi\u010di telefonovali, psali zpr\u00e1vy, konzumovali j\u00eddlo \u010di se ot\u00e1\u010deli na zadn\u00ed sedadlo. Ve skute\u010dnosti za plentou na sedadle spolujezdce sed\u011bl technik spole\u010dnosti Continental ovl\u00e1daj\u00edc\u00ed v\u016fz pomoc\u00ed pravostrann\u00e9ho \u0159\u00edzen\u00ed.<\/p>\n

Na z\u00e1klad\u011b takto z\u00edskan\u00fdch dat byl vytr\u00e9nov\u00e1n algoritmus, kter\u00fd s\u00a0pou\u017eit\u00edm inteligentn\u00edho pozorov\u00e1n\u00ed a HMI syst\u00e9mu generuje vhodn\u00e9 reakce na r\u016fzn\u00e9 chov\u00e1n\u00ed u\u017eivatele v\u00a0kabin\u011b vozu. V praxi to tedy m\u016f\u017ee vypadat tak, \u017ee kdy\u017e se \u0159idi\u010di oto\u010d\u00ed dozadu, sedadlo zavibruje a upozorn\u00ed tak na displej s\u00a0varov\u00e1n\u00edm, p\u0159\u00edpadn\u011b se spust\u00ed zvukov\u00e9 varov\u00e1n\u00ed.<\/p>\n

N\u00e1sledn\u011b byli akt\u00e9\u0159i testu p\u0159i hloubkov\u00fdch rozhovorech dotazov\u00e1ni na to, v\u00a0jak\u00e9 situaci a p\u0159i jak\u00e9 zp\u011btn\u00e9 vazb\u011b technologi\u00ed se c\u00edtili nejbezpe\u010dn\u011bji a nejkomfortn\u011bji. Ochrana zraniteln\u00fdch \u00fa\u010dastn\u00edk\u016f provozu je nem\u00e9n\u011b d\u016fle\u017eit\u00fdm faktorem, se kter\u00fdm v\u00fdvoj\u00e1\u0159i spole\u010dnosti Continental pracuj\u00ed.<\/p>\n

Proto p\u0159i dal\u0161\u00edm z\u00a0test\u016f zkoumali pomoc\u00ed VR br\u00fdl\u00ed tak\u00e9 interakce chodc\u016f a cyklist\u016f s\u00a0autonomn\u011b \u0159\u00edzen\u00fdmi vozy a p\u0159epravn\u00edmi roboty. V\u00fdsledky rozs\u00e1hl\u00e9ho testov\u00e1n\u00ed a psychologick\u00fdch v\u00fdzkum\u016f jsou zpracov\u00e1ny do konkr\u00e9tn\u00edch n\u00e1vrh\u016f nov\u00fdch HMI \u0159e\u0161en\u00ed.<\/p>\n

Displeje budoucnosti z\u00edskaly mezin\u00e1rodn\u00ed ocen\u011bn\u00ed<\/strong><\/p>\n

O tom, \u017ee Continental m\u00e1 nakro\u010deno spr\u00e1vn\u00fdm sm\u011brem, sv\u011bd\u010d\u00ed vedle z\u00e1jmu u\u017eivatel\u016f o jeho technologick\u00e1 \u0159e\u0161en\u00ed i mezin\u00e1rodn\u00ed ocen\u011bn\u00ed za inova\u010dn\u00ed \u0159e\u0161en\u00ed autodisplej\u016f. Spole\u010dnost z\u00edskala nap\u0159\u00edklad cenu CES Innovation Award za sv\u016fj displej vyroben\u00fd ve spojitosti s\u00a0firmou trinamiX, kter\u00fd dok\u00e1\u017ee rozpoznat \u0159idi\u010de. Ten je v\u016fbec prvn\u00edm displejem navr\u017een\u00fdm pro interi\u00e9r vozu, kter\u00fd nab\u00edz\u00ed bezkontaktn\u00ed a bezpe\u010dn\u00e9 ov\u011b\u0159en\u00ed u\u017eivatele a zvy\u0161uje tak jeho komfort.<\/p>\n

\u0158e\u0161en\u00ed displej\u016f spole\u010dnosti Continental m\u011bla tak\u00e9 \u00fasp\u011bch na N\u011bmeck\u00fdch cen\u00e1ch za design 2023. Technologick\u00e1 spole\u010dnost, kter\u00e1 m\u00e1 mimo jin\u00e9 sv\u016fj nejv\u011bt\u0161\u00ed z\u00e1vod pro elektroniku na sv\u011bt\u011b v\u00a0Brand\u00fdse nad Labem, z\u00edskala Zlatou cenou v\u00a0kategorii Sou\u010d\u00e1stky a vybaven\u00ed pro automobilov\u00fd pr\u016fmysl za revolu\u010dn\u00ed n\u00e1vrh kabiny. Ve stejn\u00e9 kategorii bylo tak\u00e9 ocen\u011bno n\u011bkolik jej\u00edch designov\u00fdch \u0159e\u0161en\u00ed displej\u016f, a to v\u010detn\u011b 5K Natural 3D displeje s\u00a0vysok\u00fdm rozli\u0161en\u00edm nebo zak\u0159iven\u00e9ho ultra\u0161irok\u00e9ho displeje. Tyto ceny spole\u010dn\u011b se zp\u011btnou vazbou z\u00edskanou v\u00a0pr\u016fb\u011bhu mnoha hodin v\u00fdzkumu a navrhov\u00e1n\u00ed nab\u00edzej\u00ed pohled na to, jak bude v\u00a0budoucnu vypadat u\u017eivatelsk\u00e1 zku\u0161enost v\u00a0automobilov\u00e9m pr\u016fmyslu.<\/p>\n

\"\"<\/p>\n

Continental<\/strong><\/p>\n

Continental AG je inov\u00e1torem v oblasti technologi\u00ed a slu\u017eeb, jimi\u017e usiluje o udr\u017eitelnou a propojenou mobilitu lid\u00ed a\u00a0jejich zbo\u017e\u00ed. Technologick\u00e1 spole\u010dnost zalo\u017een\u00e1 v roce 1871 nab\u00edz\u00ed bezpe\u010dn\u00e1, efektivn\u00ed, inteligentn\u00ed a p\u0159edev\u0161\u00edm cenov\u011b dostupn\u00e1 \u0159e\u0161en\u00ed pro vozidla, stroje, dopravu i p\u0159epravu. V roce 2021 Continental vygeneroval tr\u017eby ve v\u00fd\u0161i 33,8\u00a0miliardy EUR a v sou\u010dasnosti zam\u011bstn\u00e1v\u00e1 v\u00edce ne\u017e 190\u00a0lid\u00ed v\u00a058\u00a0r\u016fzn\u00fdch zem\u00edch a trz\u00edch. Dne 8.\u00a0\u0159\u00edjna 2021 spole\u010dnost oslavila 150.\u00a0v\u00fdro\u010d\u00ed sv\u00e9ho zalo\u017een\u00ed.<\/p>\n

Continental v Brand\u00fdse nad Labem<\/strong><\/p>\n

Ko\u0159eny brand\u00fdsk\u00e9ho z\u00e1vodu Continental Automotive sahaj\u00ed a\u017e k n\u00e1rodn\u00edmu podniku PAL. V roce 1998 se v\u00fdroba z\u00a0p\u016fvodn\u00edch pra\u017esk\u00fdch prostor p\u0159esunula do nov\u011b postaven\u00e9 budovy v Brand\u00fdse nad Labem. V\u00a0sou\u010dasn\u00e9 dob\u011b je brand\u00fdsk\u00fd z\u00e1vod p\u0159edn\u00edm dodavatelem elektroniky pro \u0161irok\u00e9 spektrum v\u00fdrobc\u016f automobil\u016f po cel\u00e9m sv\u011bt\u011b. Ve v\u00fdrobkov\u00e9m portfoliu najdeme velkoform\u00e1tov\u00e9 displejov\u00e9 \u0159e\u0161en\u00ed, palubn\u00ed p\u0159\u00edstroje, multimedi\u00e1ln\u00ed syst\u00e9my, ovl\u00e1dac\u00ed panely klimatizac\u00ed, autor\u00e1dia, displeje st\u0159edov\u00fdch panel\u016f, vysoce v\u00fdkonn\u00e9 po\u010d\u00edta\u010de, ale i\u00a0telematiku a connectivity boxy s\u00a0funkc\u00ed eCall. V\u00a0Brand\u00fdse dnes pracuje v\u00edce ne\u017e 2\u00a0800 zam\u011bstnanc\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digitalizace, networking, semiautonomn\u00ed funkce \u0159\u00edzen\u00ed a hlavn\u011b rychle se transformuj\u00edc\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f p\u0159edstavuj\u00ed v\u00fdzvu pro v\u011bt\u0161inu akt\u00e9r\u016f na poli sou\u010dasn\u00e9ho automobilov\u00e9ho pr\u016fmyslu.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":42326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-42324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/42324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=42324"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/42324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/42326"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=42324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=42324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=42324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}