{"id":44046,"date":"2023-05-05T08:52:50","date_gmt":"2023-05-05T08:52:50","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=44046"},"modified":"2023-05-05T08:52:50","modified_gmt":"2023-05-05T08:52:50","slug":"bmw-partnerem-festivalu-v-cannes","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/05\/05\/bmw-partnerem-festivalu-v-cannes\/","title":{"rendered":"BMW partnerem festivalu v Cannes"},"content":{"rendered":"

BMW se v roce 2023 po lo\u0148sk\u00e9 premi\u00e9\u0159e op\u011bt stalo ofici\u00e1ln\u00edm partnerem Filmov\u00e9ho festivalu v Cannes. Automobilka z Bavorska dod\u00e1 76. ro\u010dn\u00edku festivalu a n\u011bkter\u00fdm jeho ofici\u00e1ln\u00edm partner\u016fm v\u00edce ne\u017e 200 \u010dist\u011b elektrick\u00fdch voz\u016f a nov\u00e9 modely BMW XM s plug-in hybridn\u00edm pohonem. <\/strong><\/p>\n

Toto setk\u00e1n\u00ed sv\u011btov\u00e9ho filmov\u00e9ho pr\u016fmyslu na jihu Francie je tak\u00e9 ide\u00e1ln\u00edm m\u00edstem pro p\u0159edstaven\u00ed nov\u00e9 ak\u010dn\u00ed produkce BMW Films a odhalen\u00ed nov\u00e9ho inovativn\u00edho vodn\u00edho dopravn\u00edho prost\u0159edku THE ICON. Nedlouho po sv\u00e9 v\u00fdstavn\u00ed premi\u00e9\u0159e se poprv\u00e9 za j\u00edzdy p\u0159edstav\u00ed tak\u00e9 nov\u00e9 BMW i7 M70 xDrive*, kter\u00e9 je nejv\u00fdkonn\u011bj\u0161\u00edm a\u00a0nejrychlej\u0161\u00edm \u010dist\u011b elektrick\u00fdm modelem v cel\u00e9m portfoliu zna\u010dky.<\/p>\n

\u201eJsme r\u00e1di, \u017ee m\u016f\u017eeme pokra\u010dovat v na\u0161em ofici\u00e1ln\u00edm partnerstv\u00ed s\u00a0Filmov\u00fdm festivalem v Cannes,\u201c \u0159\u00edk\u00e1 Jens Thiemer, senior viceprezident pro z\u00e1kazn\u00edky a zna\u010dku BMW. \u201eFestival se sna\u017e\u00ed b\u00fdt mlad\u0161\u00ed, modern\u011bj\u0161\u00ed a\u00a0digit\u00e1ln\u011bj\u0161\u00ed, co\u017e z tohoto partnerstv\u00ed \u010din\u00ed ide\u00e1ln\u00ed platformu pro na\u0161e luxusn\u00ed produkty zna\u010dky BMW. V Cannes oslav\u00edme premi\u00e9ru nov\u00e9 produkce BMW Films, nejnov\u011bj\u0161\u00edho d\u00edlu na\u0161\u00ed legend\u00e1rn\u00ed filmov\u00e9 s\u00e9rie. Nav\u00edc s modely THE ICON a BMW i7 M70 xDrive p\u0159in\u00e1\u0161\u00edme tak\u00e9 p\u0159esv\u011bd\u010divou kombinaci luxusu, inovac\u00ed a udr\u017eitelnosti.\u201c<\/p>\n

Iris Knoblochov\u00e1, prezidentka festivalu v Cannes, dod\u00e1v\u00e1: \u201eV roce 2022 se BMW p\u0159ipojilo k festivalu v Cannes jako ofici\u00e1ln\u00ed automobilov\u00fd partner a\u00a0v\u00a0souladu se svoj\u00ed politikou udr\u017eitelnosti poskytlo festivalu flotilu 80 v\u00fdjime\u010dn\u00fdch 100% elektrick\u00fdch model\u016f. Jsme hrd\u00ed a \u0161\u0165astn\u00ed, \u017ee se op\u011bt m\u016f\u017eeme spolehnout na podporu BMW, jeho\u017e vztah k sedm\u00e9mu um\u011bn\u00ed je dlouhodob\u00fd, a kter\u00e9 bude op\u011bt doprov\u00e1zet v\u0161echny na\u0161e hosty na jejich cest\u00e1ch.\u201c<\/p>\n

Novinka od BMW Films<\/strong><\/p>\n

V nov\u00e9 produkci BMW Films pokra\u010duje pr\u00e9miov\u00e1 bavorsk\u00e1 zna\u010dka ve sv\u00e9 tradici zaj\u00edmav\u00fdch film\u016f s aktu\u00e1ln\u00edmi modely v hlavn\u00edch rol\u00edch. Ji\u017e v\u00edce ne\u017e 20 let vytv\u00e1\u0159ej\u00ed presti\u017en\u00ed hollywood\u0161t\u00ed re\u017eis\u00e9\u0159i fascinuj\u00edc\u00ed kr\u00e1tk\u00e9 filmy, v nich\u017e vystupuj\u00ed p\u0159edn\u00ed slavn\u00ed herci a jejich \u010dty\u0159kolov\u00e9 hv\u011bzdy. Jedn\u00edm z nejzn\u00e1m\u011bj\u0161\u00edch p\u0159\u00edklad\u016f je film Star, kter\u00fd div\u00e1k\u016fm zprost\u0159edkoval dramatickou j\u00edzdu BMW M5, je\u017e si v n\u011bm odbylo svoji filmovou premi\u00e9ru.<\/p>\n

V nejnov\u011bj\u0161\u00edm filmu z produkce BMW Films \u2013 The Escape \u2013 se sedan BMW \u0159ady 5 stal hlavn\u00edm bodem dechberouc\u00ed filmov\u00e9 honi\u010dky. Tak\u00e9 na premi\u00e9\u0159e nov\u00e9 produkce BMW Films v Cannes se fanou\u0161ci mohou op\u011bt t\u011b\u0161it na rychl\u00e9 j\u00edzdn\u00ed z\u00e1b\u011bry, velkolepou akci a hv\u011bzdn\u00e9 obsazen\u00ed.<\/p>\n

\"\"<\/p>\n

Sv\u011btov\u00e1 premi\u00e9ra v Port de Cannes: IKONA.<\/strong>
\nNa n\u00e1v\u0161t\u011bvn\u00edky filmov\u00e9ho festivalu v Port de Cannes \u010dek\u00e1 premi\u00e9ra jin\u00e9ho druhu \u2013 poprv\u00e9 se zde p\u0159edstav\u00ed THE ICON. Toto inovativn\u00ed plavidlo, kter\u00e9 vyvinula a postavila spole\u010dnost BMW ve spolupr\u00e1ci s v\u00fdrobcem lod\u00ed TYDE, zaji\u0161\u0165uje bezemisn\u00ed mobilitu na vod\u011b a je dal\u0161\u00ed progresivn\u00ed interpretac\u00ed luxusu.<\/p>\n

THE ICON kombinuje dlouholet\u00e9 zku\u0161enosti zna\u010dky BMW i v oblasti elektrick\u00e9 mobility s odborn\u00fdmi znalostmi spole\u010dnosti TYDE, co se t\u00fd\u010de stavby lod\u00ed, a s pokrokov\u00fdm designem, kter\u00fd vznikl ve studiu Designworks, dce\u0159in\u00e9 spole\u010dnosti BMW Group. Premi\u00e9rov\u00e9 ve\u0159ejn\u00e9 odhalen\u00ed plavidla THE ICON na Filmov\u00e9m festivalu v Cannes op\u011bt n\u00e1zorn\u011b ukazuje holistick\u00fd p\u0159\u00edstup BMW k dosa\u017een\u00ed udr\u017eiteln\u00e9 mobility budoucnosti.<\/p>\n

Elektrifikovan\u00fd v\u00fdkon a udr\u017eiteln\u00fd luxus pro festivalov\u00e9 hosty.<\/strong>
\nVe dnech 16.\u201327. kv\u011btna 2023 se do letoviska Cannes na Azurov\u00e9m pob\u0159e\u017e\u00ed sjedou filma\u0159i, herci a milovn\u00edci kinematografie z cel\u00e9ho sv\u011bta, aby zhl\u00e9dli nejv\u00fdznamn\u011bj\u0161\u00ed nov\u00e1 d\u00edla a byli sv\u011bdky p\u0159ed\u00e1v\u00e1n\u00ed Zlat\u00e9 palmy. BMW bude b\u011bhem t\u00e9to ud\u00e1losti, kter\u00e1 se kon\u00e1 v Palais des Festivals et des Congr\u00e8s, zodpov\u011bdn\u00e9 za kyvadlovou dopravu na r\u016fzn\u00fdch tras\u00e1ch. V\u0161echny p\u0159\u00edtomn\u00e9 modely BMW budou m\u00edt elektrifikovan\u00fd pohon, co\u017e jim umo\u017en\u00ed proplouvat provozem v\u00a0Cannes v t\u00e9m\u011b\u0159 naprost\u00e9 tichosti a\u00a0s\u00a0nulov\u00fdmi lok\u00e1ln\u011b produkovan\u00fdmi emisemi. V\u00fdsledkem je skute\u010dn\u00fd udr\u017eiteln\u00fd luxus pro hosty z\u00a0cel\u00e9ho sv\u011bta, \u00fa\u010dastn\u00edky festivalu a VIP osoby.<\/p>\n

Slo\u017een\u00ed vozov\u00e9ho parku dodan\u00e9ho pro festival a pro n\u011bkter\u00e9 jeho ofici\u00e1ln\u00ed partnery bude odr\u00e1\u017eet \u0161irokou \u0161k\u00e1lu elektrifikovan\u00fdch model\u016f BMW, kter\u00e9 jsou nyn\u00ed v luxusn\u00edm segmentu k dispozici. Na silnic\u00edch v okol\u00ed slavn\u00e9ho bulv\u00e1ru Boulevard de la Croisette se p\u0159edstav\u00ed \u010dist\u011b elektrick\u00e9 BMW iX M60 xDrive*, stejn\u011b jako BMW XM*, kter\u00e9 je v\u016fbec prvn\u00edm vysokov\u00fdkonn\u00fdm modelem BMW M GmbH s plug-in hybridn\u00edm pohonem. Cestuj\u00edc\u00ed se tak budou moci t\u011b\u0161it na exkluzivn\u00ed z\u00e1\u017eitky z\u00a0p\u016fsobiv\u00e9 dynamiky, kterou jim poskytne pohonn\u00fd syst\u00e9m M HYBRID, a na jedine\u010dnou atmosf\u00e9ru luxusn\u00edho sal\u00f3nku M Lounge v\u00a0zadn\u00ed \u010d\u00e1sti. Dal\u0161\u00ed cestu k udr\u017eiteln\u00e9 mobilit\u011b budoucnosti bude ukazovat BMW iX5 Hydrogen*, vyu\u017e\u00edvaj\u00edc\u00ed k\u00a0pohonu technologii palivov\u00fdch \u010dl\u00e1nk\u016f.<\/p>\n

Filmov\u00fd festival poskytne prostor tak\u00e9 \u010dist\u011b elektrick\u00e9mu BMW i7 M70 xDrive, je\u017e je nejnov\u011bj\u0161\u00ed dokonalou uk\u00e1zkou udr\u017eiteln\u00e9ho luxusu. Nov\u00fd v\u00fdkonn\u00fd model, kter\u00fd poskytuje celkov\u00fd v\u00fdkon a\u017e 485 kW\/660 k a\u00a0maxim\u00e1ln\u00ed to\u010div\u00fd moment 1100 Nm, je nejv\u00fdkonn\u011bj\u0161\u00edm a nejrychlej\u0161\u00edm \u010dist\u011b elektrick\u00fdm modelem v portfoliu BMW Group.<\/p>\n

Exkluzivn\u00ed prom\u00edt\u00e1n\u00ed nov\u00fdch film\u016f od BMW Films v zadn\u00ed \u010d\u00e1sti BMW i7.<\/strong>
\nFestivalov\u00ed host\u00e9 cestuj\u00edc\u00ed v modelech BMW i7 si budou moci na \u0161iroko\u00fahl\u00e9m displeji BMW Theatre Screen s\u00a0\u00fahlop\u0159\u00ed\u010dkou 31,3 palce, um\u00edst\u011bn\u00e9m v\u00a0zadn\u00ed \u010d\u00e1sti, vychutnat novou produkci BMW Films.<\/p>\n

BMW Theatre Screen se rozprost\u00edr\u00e1 t\u00e9m\u011b\u0159 p\u0159es celou \u0161\u00ed\u0159ku interi\u00e9ru od stropu a\u017e k op\u011bradl\u016fm p\u0159edn\u00edch sedadel, a p\u0159in\u00e1\u0161\u00ed tak mo\u017enost bezkonkuren\u010dn\u00edho vychutn\u00e1n\u00ed z\u00e1bavn\u00edch program\u016f v zadn\u00ed \u010d\u00e1sti BMW i7. Velk\u00fd panoramatick\u00fd displej a zvukov\u00fd syst\u00e9m Bowers & Wilkins Diamond Surround Sound spole\u010dn\u011b prom\u011bn\u00ed druhou \u0159adu sedadel v\u00a0exkluzivn\u00ed soukrom\u00e9 kino na kolech.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW se v roce 2023 po lo\u0148sk\u00e9 premi\u00e9\u0159e op\u011bt stalo ofici\u00e1ln\u00edm partnerem Filmov\u00e9ho festivalu v Cannes. Automobilka z Bavorska dod\u00e1 76. ro\u010dn\u00edku festivalu a n\u011bkter\u00fdm […]<\/a><\/p>\n<\/div>","protected":false},"author":4,"featured_media":44047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-44046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/44046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=44046"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/44046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/44047"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=44046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=44046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=44046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}