{"id":46257,"date":"2023-05-15T09:29:20","date_gmt":"2023-05-15T09:29:20","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=46257"},"modified":"2023-05-15T09:29:20","modified_gmt":"2023-05-15T09:29:20","slug":"direct-auto-koupilo-dealerstvi-v-pribrami","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/05\/15\/direct-auto-koupilo-dealerstvi-v-pribrami\/","title":{"rendered":"Direct auto koupilo dealerstv\u00ed v P\u0159\u00edbrami"},"content":{"rendered":"<p><strong>Direct auto Pavla \u0158eh\u00e1ka, kter\u00e9 v roce 2021 vstoupilo do sv\u011bta autoslu\u017eeb koup\u00ed servis\u016f Autotrio a NH Car v Praze a K.E.I. Group v Brn\u011b, op\u011bt investuje. Do jeho portfolia p\u0159ibylo Autoprofi v P\u0159\u00edbrami.<\/strong><!--more--><\/p>\n<p>\u201eZa posledn\u00ed dva roky jsme u\u0161li velk\u00fd kus cesty. P\u0159ibli\u017eujeme se klient\u016fm nejen geograficky, ale tak\u00e9 roz\u0161i\u0159ov\u00e1n\u00edm z\u00e1b\u011bru o nov\u00e9 zna\u010dky. V tomto trendu chceme pokra\u010dovat, abychom lidem byli co nejbl\u00ed\u017ee v ka\u017ed\u00e9m kraji,\u201c \u0159\u00edk\u00e1 Martin Frko, kter\u00fd je za rozvoj Direct auto zodpov\u011bdn\u00fd.<\/p>\n<p>Zat\u00edmco st\u00e1vaj\u00edc\u00ed dealerstv\u00ed pokr\u00fdvaj\u00ed hlavn\u011b zna\u010dky z koncernu VW a Fiat, P\u0159\u00edbramsk\u00e1 Autoprofi do portfolia p\u0159in\u00e1\u0161\u00ed Mazdu, Mitsubishi a MG. Na Direct auto by m\u011bla nov\u00e1 pobo\u010dka rebrandovat v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch. A sou\u010dasn\u011b s t\u00edm za\u010dne nab\u00edzet i stejn\u00e9 slu\u017eby jako ostatn\u00ed pobo\u010dky Direct auta.<\/p>\n<p>Autoservisy a autoslu\u017eby pod hlavi\u010dkou Direct auto jsou zam\u011b\u0159en\u00e9 na to, aby klient\u016fm poskytly ten nejlep\u0161\u00ed z\u00e1\u017eitek. \u201eSegment autoslu\u017eeb nab\u00edz\u00ed mnoho prostoru pro zlep\u0161en\u00ed, a to jak v oblasti digitalizace, tak dostupnosti a rychlosti poskytov\u00e1n\u00ed slu\u017eeb. C\u00edlem tak nen\u00ed postavit dal\u0161\u00ed autoservisy v \u0159ad\u011b, ale vytvo\u0159it v\u00fdjime\u010dn\u00e9 m\u00edsto, kam budete jezdit r\u00e1di a r\u00e1di sv\u00e9 auto sv\u011b\u0159\u00edte do na\u0161ich rukou,\u201c dopl\u0148uje Frko.<\/p>\n<p><strong>Objedn\u00e1v\u00e1n\u00ed online<\/strong><\/p>\n<p>Prodej a servisov\u00e1n\u00ed aut v Direct autu je od dubna jednodu\u0161\u0161\u00ed a pohodln\u011bj\u0161\u00ed. A to d\u00edky nov\u00fdm webov\u00fdm str\u00e1nk\u00e1m, kter\u00e9 sdru\u017euj\u00ed slu\u017eby v\u0161ech pobo\u010dek na jednom m\u00edst\u011b s mo\u017enost\u00ed objednat se na servisn\u00ed prohl\u00eddku auta online v\u010detn\u011b z\u00edsk\u00e1n\u00ed n\u00e1hradn\u00edho vozu, v p\u0159\u00edpad\u011b klient\u016f Direct poji\u0161\u0165ovny zdarma. Sv\u00e9 star\u00e9 auto mohou klienti nechat online nacenit a vym\u011bnit za nov\u00e9. Na v\u00fdb\u011br maj\u00ed a\u017e 400 aut na jednom m\u00edst\u011b.<\/p>\n<p>\u201eSlu\u017eby chceme na\u0161im z\u00e1kazn\u00edk\u016fm p\u0159in\u00e1\u0161et v maxim\u00e1ln\u00ed kvalit\u011b, s maxim\u00e1ln\u00ed rychlost\u00ed a s motivovan\u00fdm a v\u00fdjime\u010dn\u00fdm t\u00fdmem. Na\u0161\u00edm c\u00edlem je dostupnost a \u0161irok\u00fd rozsah slu\u017eeb, proto se mus\u00edme d\u00e1le rozv\u00edjet jak do region\u016f, tak i zna\u010dek,\u201c dod\u00e1v\u00e1 jednatel Direct auta Petr Lehk\u00fd.<\/p>\n<p>Direct auto se d\u00edky nov\u00e9 provozovn\u011b v P\u0159\u00edbrami st\u00e1v\u00e1 autorizovan\u00fdm prodejcem ji\u017e 8 zna\u010dek a je autorizov\u00e1n na servis 10 zna\u010dek. V roce 2023 pl\u00e1nuje prodat p\u0159es 7 000 nov\u00fdch a ojet\u00fdch voz\u016f a p\u0159es\u00e1hnout obrat 4 miliardy korun.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-24335\" src=\"http:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/02\/Direct-logo-1024x538.png\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/02\/Direct-logo-1024x538.png 1024w, https:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/02\/Direct-logo-300x158.png 300w, https:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/02\/Direct-logo-768x403.png 768w, https:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/02\/Direct-logo.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Direct family<\/strong><\/p>\n<p>Direct family je skupina firem, kter\u00e1 zahrnuje Direct poji\u0161\u0165ovnu, Fidoo, Direct auto a Birne. Cel\u00e1 skupina m\u00e1 obrat ve v\u00fd\u0161i v\u00edce ne\u017e 5 miliard korun a obsluhuje 450 tis\u00edc z\u00e1kazn\u00edk\u016f. Direct family vznikla a roste na pevn\u00fdch hodnot\u00e1ch s c\u00edlem dod\u00e1vat \u0161pi\u010dkov\u00fd klientsk\u00fd z\u00e1\u017eitek.<\/p>\n<p>V\u0161echny firmy v r\u00e1mci skupiny VIGO maj\u00ed za c\u00edl p\u0159in\u00e1\u0161et v\u00fdjime\u010dn\u00fd klientsk\u00fd z\u00e1\u017eitek a posouvat hranice a standardy dan\u00e9ho odv\u011btv\u00ed. Skupinu vlastn\u00ed VIGO Investments v \u010dele s Pavlem \u0158eh\u00e1kem.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Direct auto Pavla \u0158eh\u00e1ka, kter\u00e9 v roce 2021 vstoupilo do sv\u011bta autoslu\u017eeb koup\u00ed servis\u016f Autotrio a NH Car v Praze a K.E.I. Group v Brn\u011b, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/05\/15\/direct-auto-koupilo-dealerstvi-v-pribrami\/\" title=\"Direct auto koupilo dealerstv\u00ed v P\u0159\u00edbrami\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":46258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-46257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investice"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/46257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=46257"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/46257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/46258"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=46257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=46257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=46257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}