{"id":50295,"date":"2023-05-29T07:12:47","date_gmt":"2023-05-29T07:12:47","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=50295"},"modified":"2023-05-29T07:16:14","modified_gmt":"2023-05-29T07:16:14","slug":"skoda-auto-ukazuje-u-hokeje-nove-logo-a-spoty-s-rolbarem-zbynou-z-lajny","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/05\/29\/skoda-auto-ukazuje-u-hokeje-nove-logo-a-spoty-s-rolbarem-zbynou-z-lajny\/","title":{"rendered":"\u0160koda jela rolba\u0159e Zby\u0148u z Lajny (VIDEO)"},"content":{"rendered":"<p><strong>\u0160koda Auto podporuje hokejov\u00fd \u0161ampion\u00e1t od roku 1992, v roce 1993 \u010desk\u00e1 automobilka stala hlavn\u00edm ofici\u00e1ln\u00edm sponzorem a partnerstv\u00ed bude pokra\u010dovat nejm\u00e9n\u011b do roku 2027 . Pro leto\u0161n\u00ed turnaj, kter\u00fd v ned\u011bli skon\u010dil v Tampere, nasadila automobilka nov\u00e9 spoty.<\/strong><!--more--><\/p>\n<p>Od 12. do 28. kv\u011btna se \u0161estn\u00e1ctka nejlep\u0161\u00edch sv\u011btov\u00fdch n\u00e1rodn\u00edch t\u00fdm\u016f utkala na mistrovstv\u00ed sv\u011bta v ledn\u00edm hokeji ve finsk\u00e9m Tampere a loty\u0161sk\u00e9 Rize.<\/p>\n<p>\u0160koda v r\u00e1mci akce zviditelnila <a href=\"https:\/\/www.mediar.cz\/hacek-byl-vyzvou-automobilka-skoda-predstavila-sve-nove-logo\/\">sv\u00e9 nov\u00e9 logo<\/a>\u00a0a\u00a0nasadila tak\u00e9 nov\u00e9 spoty, kter\u00e9 navazuj\u00ed na\u00a0<a href=\"https:\/\/www.mediar.cz\/galerie-reklamy\/jiri-langmajer-jako-trener-hrouzek-z-lajny-je-tvari-hokejovych-spotu-skodovky\/\">ty lo\u0148sk\u00e9 s\u00a0<strong>Ji\u0159\u00edm Langmajerem<\/strong>\u00a0coby tren\u00e9rem Hrouzkem ze seri\u00e1lu\u00a0<em><strong>Lajna<\/strong><\/em><\/a>.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=gQte6zMdZLA\">TO JE NA HLAVU | IIHF 2023 | \u0160koda Auto &#8211; YouTube<\/a><\/p>\n<p>Letos byl hlavn\u00ed postavou rolba\u0159 Zby\u0148a z t\u00e9\u017ee s\u00e9rie alias herec <strong>Norbert Lich\u00fd<\/strong>. V reklamn\u00edch sc\u00e9nk\u00e1ch ho doplnili reprezentanti <strong>Tom\u00e1\u0161 Zohorna<\/strong>,\u00a0<strong>Martin Ru\u010dinsk\u00fd<\/strong>\u00a0\u010di\u00a0<strong>Roman \u010cervenka<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=JRrzFqZXcu4\">HBIT\u00cd JAKO PASTR\u0147\u00c1K | IIHF 2023 | \u0160koda Auto &#8211; YouTube<\/a><\/p>\n<p>\u201eNejv\u011bt\u0161\u00ed leto\u0161n\u00ed kampan\u00ed je pro n\u00e1s bezpochyby rebranding, kter\u00fd se postupn\u011b dotkne v\u0161ech na\u0161ich komunika\u010dn\u00edch kan\u00e1l\u016f,\u201c uv\u00e1d\u00ed\u00a0<strong>Libor \u0160ediv\u00e1k<\/strong>, vedouc\u00ed marketingu \u010desk\u00e9ho zastoupen\u00ed \u0160koda Auto.<\/p>\n<p><strong>Zdroj: mediar.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u0160koda Auto podporuje hokejov\u00fd \u0161ampion\u00e1t od roku 1992, v roce 1993 \u010desk\u00e1 automobilka stala hlavn\u00edm ofici\u00e1ln\u00edm sponzorem a partnerstv\u00ed bude pokra\u010dovat nejm\u00e9n\u011b do roku 2027 <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/05\/29\/skoda-auto-ukazuje-u-hokeje-nove-logo-a-spoty-s-rolbarem-zbynou-z-lajny\/\" title=\"\u0160koda jela rolba\u0159e Zby\u0148u z Lajny (VIDEO)\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":50296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,27],"tags":[],"class_list":["post-50295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-media"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/50295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=50295"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/50295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/50296"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=50295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=50295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=50295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}