{"id":51711,"date":"2023-06-02T05:55:37","date_gmt":"2023-06-02T05:55:37","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=51711"},"modified":"2023-06-02T05:56:59","modified_gmt":"2023-06-02T05:56:59","slug":"skoda-rebrandovala-digilab-na-x","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/06\/02\/skoda-rebrandovala-digilab-na-x\/","title":{"rendered":"DigiLab rebrandov\u00e1n na \u0160koda X"},"content":{"rendered":"<p><strong>\u0160koda Auto DigiLab je odte\u010f \u0160koda X: pod touto novou zna\u010dkou chce \u0160koda Auto posunout digitalizaci sv\u00fdch produkt\u016f a slu\u017eeb. Inova\u010dn\u00ed centrum v Praze se m\u00e1 v\u00edce orientovat na z\u00e1kazn\u00edka a bude \u0159\u00eddit digit\u00e1ln\u00ed slu\u017eby pro zna\u010dku \u0160koda.<\/strong><!--more--><\/p>\n<p>P\u00edsmeno &#8222;X&#8220; v n\u00e1zvu znamen\u00e1 Exponential, Exploring, Expanding. Inovovan\u00e1 strategie vyhled\u00e1v\u00e1n\u00ed nov\u00fdch technologi\u00ed se zam\u011b\u0159\u00ed na evropsk\u00e9 start-upy a technologick\u00e1 centra.<\/p>\n<p>\u0160koda X od toho o\u010dek\u00e1v\u00e1 rychlost, flexibilitu a vysokou efektivitu. Jako nov\u00e1 zna\u010dka bude \u0160koda X podporovat hlavn\u00ed \u010dinnost mate\u0159sk\u00e9 spole\u010dnosti \u0160koda Auto a podporovat digitalizaci jej\u00edch produkt\u016f a slu\u017eeb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51713\" src=\"http:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/06\/Skoda-X-DigiLab-Jahn-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><strong>Martin Jahn, \u010dlen p\u0159edstavenstva spole\u010dnosti \u0160koda Auto pro prodej a marketing, \u0159ekl k rebrandingu:<\/strong><\/p>\n<p>\u201eProm\u011bnou spole\u010dnosti \u0160koda Auto DigiLab na \u0160koda X se dost\u00e1v\u00e1me z p\u0159ev\u00e1\u017en\u011b v\u00fdvojov\u00e9ho prost\u0159ed\u00ed k vyu\u017eit\u00ed nov\u00fdch technologi\u00ed v ka\u017edodenn\u00edm \u017eivot\u011b. \u0160koda X bude jako nov\u00e1 zna\u010dka samostatn\u011b provozovat nov\u011b vyvinut\u00e9 digit\u00e1ln\u00ed slu\u017eby a pe\u010dliv\u011b naslouchat na\u0161im z\u00e1kazn\u00edk\u016fm. To n\u00e1m umo\u017en\u00ed porozum\u011bt p\u0159\u00e1n\u00edm klient\u016f, reagovat na n\u011b a poskytovat p\u0159esn\u011b ty slu\u017eby, kter\u00e9 pot\u0159ebuj\u00ed.\u201c<\/p>\n<p><strong>Z laborato\u0159e do re\u00e1ln\u00e9ho sv\u011bta implementace<\/strong><\/p>\n<p>\u0160koda Auto DigiLab byla dosud zam\u011b\u0159ena p\u0159edev\u0161\u00edm na v\u00fdvoj nov\u00fdch slu\u017eeb mobility. Jej\u00ed transformac\u00ed do nov\u00e9 zna\u010dky \u0160koda X se \u010desk\u00e1 automobilka p\u0159esouv\u00e1 z laborato\u0159e do re\u00e1ln\u00e9ho sv\u011bta implementace.<\/p>\n<p>\u0160koda X se zam\u011b\u0159\u00ed p\u0159edev\u0161\u00edm na zav\u00e1d\u011bn\u00ed nov\u00fdch digit\u00e1ln\u00edch slu\u017eeb ve vozech \u0160koda.<\/p>\n<p><strong>Zdroj: Erich Handl, \u0160koda HUX, Horn\u00ed Po\u010dernice<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u0160koda Auto DigiLab je odte\u010f \u0160koda X: pod touto novou zna\u010dkou chce \u0160koda Auto posunout digitalizaci sv\u00fdch produkt\u016f a slu\u017eeb. Inova\u010dn\u00ed centrum v Praze se <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/06\/02\/skoda-rebrandovala-digilab-na-x\/\" title=\"DigiLab rebrandov\u00e1n na \u0160koda X\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":51712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-51711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventy"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/51711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=51711"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/51711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/51712"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=51711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=51711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=51711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}