{"id":55740,"date":"2023-06-16T07:12:17","date_gmt":"2023-06-16T07:12:17","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=55740"},"modified":"2023-06-16T07:12:17","modified_gmt":"2023-06-16T07:12:17","slug":"hankook-startuje-kampan-bad-day","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/06\/16\/hankook-startuje-kampan-bad-day\/","title":{"rendered":"Hankook startuje kampa\u0148 &#8222;Bad Day&#8220;"},"content":{"rendered":"<p><strong>Hankook uvedl loni na trh svou novou \u0159adu pneumatik iON pro elektromobily. Spole\u010dnost se v\u0161ak st\u00e1le pot\u00fdk\u00e1 s ot\u00e1zkou klient\u016f, pro\u010d elektromobily pot\u0159ebuj\u00ed speci\u00e1ln\u011b vyvinut\u00e9 pneumatiky. Kampa\u0148 na soci\u00e1ln\u00edch s\u00edt\u00edch s n\u00e1zvem \u201eBad Day\u201c (\u0160patn\u00fd den) nede odpov\u011b\u010f.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Video vyjad\u0159uje toto poselstv\u00ed zp\u016fsobem, kdy\u017e ukazuje jelena, kter\u00fd mus\u00ed p\u0159ekonat nespo\u010det p\u0159ek\u00e1\u017eek, ne\u017e nakonec sko\u010d\u00ed na silnici p\u0159\u00edmo p\u0159ed jedouc\u00ed auto. Brzdn\u00fd \u00fa\u010dinek pneumatik Hankook iON evo v\u0161ak zabra\u0148uje tomu nejhor\u0161\u00edmu pro jelena i cestuj\u00edc\u00ed ve vozidle, proto\u017ee vozidlo zastav\u00ed skute\u010dn\u011b ve velmi kr\u00e1tk\u00e9m \u010dase.<\/p>\n<p>\u201eKampan\u00ed \u201cBad Day\u201c \u00a0na soci\u00e1ln\u00edch s\u00edt\u00edch chceme uk\u00e1zat, \u017ee na\u0161e nov\u00e9 produkty iON jsou tou spr\u00e1vnou volbou pro elektromobily, co\u017e potvrzuj\u00ed i jejich vlastnosti. Teprve ned\u00e1vno z\u00edskala pneumatika iON evo ve velk\u00e9m testu \u010dasopisu Auto Bild osv\u011bd\u010den\u00ed o \u0161pi\u010dkov\u00fdch v\u00fdkonech a vynikaj\u00edc\u00edch bezpe\u010dnostn\u00edch vlastnostech a v\u00a0testu tak\u00e9 zv\u00edt\u011bzila,\u201c \u0159\u00edk\u00e1 Felix Kinzer, \u0159editel korpor\u00e1tn\u00ed komunikace pro Evropu a SNS u spole\u010dnosti Hankook Tire Europe.<\/p>\n<p>Se sv\u00fdmi pneumatikami iON chce spole\u010dnost rozhoduj\u00edc\u00edm zp\u016fsobem p\u0159isp\u011bt k\u00a0p\u0159echodu na mobilitu s\u00a0nulov\u00fdmi emisemi i na stran\u011b pneumatik. Charakteristick\u00fdmi rysy nov\u00e9ho v\u00fdvoje jsou d\u00e1le sn\u00ed\u017een\u00fd valiv\u00fd odpor, zvl\u00e1\u0161t\u011b tich\u00e9 valiv\u00e9 chov\u00e1n\u00ed a vysok\u00e1 nosnost. V\u00a0porovn\u00e1n\u00ed s\u00a0b\u011b\u017en\u00fdmi pneumatikami to pro \u0159idi\u010de elektromobilu znamen\u00e1: v\u011bt\u0161\u00ed dojezd na jedno nabit\u00ed baterie a lep\u0161\u00ed pocit z\u00a0j\u00edzdy. Krom\u011b toho jsou nov\u00e9 produkty Hankook iON speci\u00e1ln\u011b navr\u017eeny pro rychl\u00fd n\u00e1stup vysok\u00e9ho to\u010div\u00e9ho momentu, kter\u00fdm se elektromobily vyzna\u010duj\u00ed.<\/p>\n<p>Kampa\u0148 vznikla d\u00edky spolupr\u00e1ci spole\u010dnost\u00ed Hankook a McCann New York a partner\u016f RECH x Fried a Okean. Hudba je od Mr. Pink Music. Kampa\u0148 s\u00a0n\u00e1zvem \u201eBad Day\u201c bude prezentov\u00e1na prost\u0159ednictv\u00edm digit\u00e1ln\u00edch a soci\u00e1ln\u00edch kan\u00e1l\u016f partner\u016f. V\u00a0dubnu byla tak\u00e9 p\u0159ihl\u00e1\u0161ena na mezin\u00e1rodn\u00ed festival kreativity Cannes Lions 2023.<\/p>\n<iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_20178\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5aLUCNKXLgk?enablejsapi=1&autoplay=1&cc_load_policy=0&iv_load_policy=1&loop=1&playlist=5aLUCNKXLgk&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&cc_lang_pref=&rel=1&autohide=2&theme=dark&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Hankook uvedl loni na trh svou novou \u0159adu pneumatik iON pro elektromobily. Spole\u010dnost se v\u0161ak st\u00e1le pot\u00fdk\u00e1 s ot\u00e1zkou klient\u016f, pro\u010d elektromobily pot\u0159ebuj\u00ed speci\u00e1ln\u011b vyvinut\u00e9 <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/06\/16\/hankook-startuje-kampan-bad-day\/\" title=\"Hankook startuje kampa\u0148 &#8222;Bad Day&#8220;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":4,"featured_media":55741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-55740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/55740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=55740"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/55740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/55741"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=55740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=55740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=55740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}