{"id":59191,"date":"2023-06-26T12:26:04","date_gmt":"2023-06-26T12:26:04","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=59191"},"modified":"2023-06-26T12:27:11","modified_gmt":"2023-06-26T12:27:11","slug":"skoda-meni-sefa-komunikace","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/06\/26\/skoda-meni-sefa-komunikace\/","title":{"rendered":"\u0160koda Auto m\u011bn\u00ed \u0161\u00e9fa komunikace"},"content":{"rendered":"

Ariane Kilian, kter\u00e1 se ujala veden\u00ed odd\u011blen\u00ed Komunikace \u0160kody Auto v \u010dervnu 2022, tedy v dob\u011b, kdy Klaus Zellmer p\u0159evzal funkci p\u0159edsedy p\u0159edstavenstva, opou\u0161t\u00ed z osobn\u00edch d\u016fvod\u016f koncern VW.<\/strong><\/p>\n

Prvn\u00edho \u010dervence ji vyst\u0159\u00edd\u00e1 Tom Drechsler, kter\u00fd do b\u0159ezna 2023 p\u016fsobil jako \u0161\u00e9fredaktor \u010dasopisu AUTO BILD a jednatel skupiny AUTO BILD Group.<\/p>\n

Zku\u0161en\u00fd novin\u00e1\u0159 zah\u00e1jil svou kari\u00e9ru v L\u00fcneburgu a v roce 1991 nastoupil do nakladatelstv\u00ed Axel Springer Verlag. Drechsler zast\u00e1val r\u016fzn\u00e9 vedouc\u00ed pozice, nap\u0159\u00edklad politick\u00e9ho redaktora \u010dasopisu BILD a z\u00e1stupce \u0161\u00e9fredaktora \u010dasopisu BILD am SONNTAG. Od srpna 2017 do \u00fanora 2023 p\u016fsobil jako \u0161\u00e9fredaktor a jednatel magaz\u00ednu.<\/p>\n

Klaus Zellmer, p\u0159edseda p\u0159edstavenstva \u0160koda Auto, \u0159\u00edk\u00e1: \u201eAriane Kilian z\u00e1sadn\u011b ovlivnila komunika\u010dn\u00ed strategii \u0160koda Auto. Vedla inovativn\u00ed kampan\u011b, jako nap\u0159\u00edklad na\u0161i elektrickou ofenz\u00edvu prost\u0159ednictv\u00edm projekt\u016f Explore More a Let’s Explore, a vytvo\u0159ila pro zna\u010dku \u0160koda pozici orientovanou na budoucnost. Jej\u00ed odborn\u00e9 znalosti, kreativita a nasazen\u00ed stanovily pro na\u0161i automobilku nov\u00e1 m\u011b\u0159\u00edtka. Respektuji a ch\u00e1pu jej\u00ed rozhodnut\u00ed up\u0159ednostnit nyn\u00ed sv\u016fj osobn\u00ed \u017eivot. Z\u00e1rove\u0148 m\u011b t\u011b\u0161\u00ed, \u017ee se n\u00e1m v osob\u011b Toma Drechslera poda\u0159ilo z\u00edskat zku\u0161en\u00e9ho odborn\u00edka v oblasti automobilov\u00e9ho pr\u016fmyslu a komunikace.\u201c<\/p>\n

Ariane Kilian dod\u00e1v\u00e1 \u201eD\u011bkuji Klausi Zellmerovi za d\u016fv\u011bru a tv\u016fr\u010d\u00ed spolupr\u00e1ci. Jsem p\u0159esv\u011bd\u010dena, \u017ee Tom Drechsler bude \u00fasp\u011b\u0161n\u011b pokra\u010dovat v budov\u00e1n\u00ed pozice \u0160koda Auto v \u00e9\u0159e elektromobility. M\u016f\u017ee se op\u0159\u00edt o siln\u00fd a motivovan\u00fd t\u00fdm odd\u011blen\u00ed Komunikace. Cel\u00e9mu t\u00fdmu i v\u0161em zam\u011bstnanc\u016fm spole\u010dnosti \u0160koda Auto srde\u010dn\u011b d\u011bkuji za dobu str\u00e1venou v \u010cesk\u00e9 republice!\u201c<\/p>\n

Kari\u00e9ra Ariane Kilien<\/strong><\/p>\n

Vystudovan\u00e1 novin\u00e1\u0159ka p\u016fsob\u00ed v koncernu Volkswagen od roku 2006. P\u0159edt\u00edm pracovala v nakladatelstv\u00ed Burda, den\u00edku Frankfurter Rundschau a jako tiskov\u00e1 mluv\u010d\u00ed v N\u011bmeck\u00e9m spolkov\u00e9m sn\u011bmu.<\/p>\n

Mimo jin\u00e9 vedla t\u00fdm Intern\u00ed komunikace koncernu Volkswagen, jako\u017e i odd\u011blen\u00ed Komunikace spole\u010dnosti Volkswagen Group Components a koncernovou divizi Technik. Zde z\u00e1sadn\u00edm zp\u016fsobem utv\u00e1\u0159ela intern\u00ed a extern\u00ed komunikaci v oblasti transformace sm\u011brem k elektromobilit\u011b a v\u00fdrob\u011b bateriov\u00fdch syst\u00e9m\u016f.<\/p>\n

\"\"
Tom Drechsler<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ariane Kilian, kter\u00e1 se ujala veden\u00ed odd\u011blen\u00ed Komunikace \u0160kody Auto v \u010dervnu 2022, tedy v dob\u011b, kdy Klaus Zellmer p\u0159evzal funkci p\u0159edsedy p\u0159edstavenstva, opou\u0161t\u00ed z […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":59220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,3,34],"tags":[],"class_list":["post-59191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kariera","category-personalie","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/59191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=59191"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/59191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/59220"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=59191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=59191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=59191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}