{"id":60146,"date":"2023-06-28T04:33:19","date_gmt":"2023-06-28T04:33:19","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=60146"},"modified":"2023-06-30T06:16:25","modified_gmt":"2023-06-30T06:16:25","slug":"dvorackova-spolumajitelkou-agentury-svengali","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/06\/28\/dvorackova-spolumajitelkou-agentury-svengali\/","title":{"rendered":"Dvo\u0159\u00e1\u010dkov\u00e1 spolumajitelkou agentury Svengali"},"content":{"rendered":"<p><strong>Svengali Communications m\u00e1 nov\u011b dva spolumajitele. K dosavadn\u00edmu jedin\u00e9mu majiteli Marku Pra\u017e\u00e1kovi\u00a0se p\u0159ipojila\u00a0Mark\u00e9ta Dvo\u0159\u00e1\u010dkov\u00e1. Z\u00edskala 10\u00a0%, v\u011bt\u0161inov\u00fdch 90\u00a0% dr\u017e\u00ed Pra\u017e\u00e1k. Agenturu nyn\u00ed vede t\u0159\u00ed\u010dlenn\u00fd t\u00fdm, dlouholet\u00fdm managing partnerem je\u00a0Karel Samec, n\u011bkdej\u0161\u00ed \u0161\u00e9f komunikace plze\u0148sk\u00e9 \u0160kody.<\/strong><!--more--><\/p>\n<p>Nov\u011b vznikla tak\u00e9 dce\u0159in\u00e1 spole\u010dnost Svengali Digital, jej\u00edho\u017e veden\u00ed se ujala\u00a0<strong>Adriana Susk\u00e1<\/strong>, je\u017e v\u00a0minulosti pracovala jako social media manager ve Stream.cz nebo e-shopu Kulina.<\/p>\n<p>Dvo\u0159\u00e1\u010dkov\u00e1 v\u00a0minulosti p\u016fsobila jako mluv\u010d\u00ed a\u00a0\u0161\u00e9fka komunikace bank i\u00a0mezin\u00e1rodn\u00edch firem (Equa bank, L\u2019Or\u00e9al, GE Money, Citi, Komer\u010dn\u00ed banka), do Svengali nastoupila v\u00a0z\u00e1\u0159\u00ed 2020 a\u00a0ujala se \u0159\u00edzen\u00ed zak\u00e1zek pro klienty z\u00a0oblasti financ\u00ed a\u00a0slu\u017eeb. Te\u010f nap\u0159\u00edklad vede pro \u010ceskou bankovn\u00ed asociaci komunika\u010dn\u00ed kampa\u0148\u00a0<em><strong>#nePINdej!<\/strong><\/em>, kter\u00e1 na leto\u0161n\u00edch Lemurech z\u00edskala nejv\u00edc cen (celkem osm). Na starosti m\u00e1 tak\u00e9 event management a\u00a0tvorbu kreativn\u00edch n\u00e1vrh\u016f a\u00a0strategi\u00ed komunika\u010dn\u00edch kampan\u00ed.<\/p>\n<p>Svengali Digital, dce\u0159inka Svengali Communications, se klient\u016f star\u00e1 o\u00a0spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed. \u201eZalo\u017een\u00edm specializovan\u00e9 firmy reagujeme na roz\u0161i\u0159uj\u00edc\u00ed se pod\u00edl digit\u00e1ln\u00ed komunikace v\u00a0na\u0161em celkov\u00e9m komunika\u010dn\u00edm mixu i\u00a0na aktu\u00e1ln\u00ed stav jedn\u00e1n\u00ed o\u00a0nov\u00fdch zak\u00e1zk\u00e1ch,\u201c vysv\u011btluje Pra\u017e\u00e1k.<\/p>\n<p>Svengali Communcations p\u016fsob\u00ed na tuzemsk\u00e9m trhu od roku 2008, specializuje se na tvorbu integrovan\u00fdch kampan\u00ed s\u00a0v\u00fdrazn\u00fdm pod\u00edlem kreativn\u00edch n\u00e1m\u011bt\u016f. Mezi jej\u00ed v\u00fdznamn\u00e9 klienty pat\u0159\u00ed Plze\u0148sk\u00fd Prazdroj, \u010cesk\u00e1 bankovn\u00ed asociace, hlavn\u00ed m\u011bsto Praha, pra\u017esk\u00fd Institut pl\u00e1nov\u00e1n\u00ed a\u00a0rozvoje, Karl\u00edn Group, Amadeus Real, Motorpal nebo skupina Vinci.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Svengali Communications m\u00e1 nov\u011b dva spolumajitele. K dosavadn\u00edmu jedin\u00e9mu majiteli Marku Pra\u017e\u00e1kovi\u00a0se p\u0159ipojila\u00a0Mark\u00e9ta Dvo\u0159\u00e1\u010dkov\u00e1. Z\u00edskala 10\u00a0%, v\u011bt\u0161inov\u00fdch 90\u00a0% dr\u017e\u00ed Pra\u017e\u00e1k. Agenturu nyn\u00ed vede t\u0159\u00ed\u010dlenn\u00fd t\u00fdm, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/06\/28\/dvorackova-spolumajitelkou-agentury-svengali\/\" title=\"Dvo\u0159\u00e1\u010dkov\u00e1 spolumajitelkou agentury Svengali\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":60175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-60146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/60146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=60146"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/60146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/60175"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=60146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=60146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=60146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}