{"id":81963,"date":"2023-08-16T06:40:08","date_gmt":"2023-08-16T06:40:08","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=81963"},"modified":"2023-08-16T06:41:00","modified_gmt":"2023-08-16T06:41:00","slug":"continental-partnerem-projektu-behej-lesy","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/08\/16\/continental-partnerem-projektu-behej-lesy\/","title":{"rendered":"Continental partnerem seri\u00e1lu B\u011bhej lesy"},"content":{"rendered":"

Seri\u00e1l b\u011b\u017eeck\u00fdch z\u00e1vod\u016f s n\u00e1zvem B\u011bhej lesy se v \u010cesku odehr\u00e1v\u00e1 od dubna do z\u00e1\u0159\u00ed. Tis\u00edce b\u011b\u017ec\u016f zm\u011b\u0159\u00ed sv\u00e9 s\u00edly v prost\u0159ed\u00ed osmi r\u016fzn\u00fdch z\u00e1vod\u016f o celkov\u00e9 d\u00e9lce 266 km, p\u0159\u00edpadn\u011b podpo\u0159\u00ed my\u0161lenku projektu kr\u00e1tk\u00fdmi charitativn\u00edmi b\u011bhy. <\/strong><\/p>\n

Spole\u010dnost Continental jako partner akce pro z\u00e1vodn\u00edky p\u0159ipravila speci\u00e1ln\u00ed m\u011b\u0159en\u00fd \u00fasek s n\u00e1zvem Conti Speed Section, na n\u011bm\u017e b\u011b\u017eci mezi sebou sout\u011b\u017e\u00ed v kr\u00e1tk\u00e9m sprintu. V\u00edt\u011bz dostane voucher v hodnot\u011b 5000 K\u010d na n\u00e1kup nov\u00fdch pneumatik zna\u010dky Continental.<\/p>\n

B\u011bhej lesy je s\u00e9rie venkovn\u00edch z\u00e1vod\u016f, kter\u00e9 l\u00e1kaj\u00ed z\u00e1vodn\u00edky na trasy p\u0159ev\u00e1\u017en\u011b po m\u011bkk\u00e9m povrchu, skrze lesy, louky a na \u010derstv\u00e9m vzduchu. B\u011b\u017eci d\u00edky tomu za\u017eij\u00ed malebnou p\u0159\u00edrodu CHKO Brdy, okol\u00ed hradu Karl\u0161tejn, hornatou krajinu Kru\u0161n\u00fdch a Jizersk\u00fdch hor, Beskyd nebo turisticky hojn\u011b nav\u0161t\u011bvovan\u00fd Lednicko-valtick\u00fd are\u00e1l, jen\u017e je sou\u010d\u00e1st\u00ed sv\u011btov\u00e9ho d\u011bdictv\u00ed UNESCO. Krom\u011b celkov\u00e9ho um\u00edst\u011bn\u00ed a c\u00edlov\u00e9ho \u010dasu sout\u011b\u017e\u00ed \u00fa\u010dastn\u00edci na r\u016fzn\u00fdch m\u00edstech tak\u00e9 o nejrychlej\u0161\u00ed \u010das ve speci\u00e1ln\u00edm rychlostn\u00edm testu Conti Speed Section \u2013 kr\u00e1tk\u00e9m m\u011b\u0159en\u00e9m \u00faseku (Karl\u0161tejn 200 metr\u016f, Kl\u00ednovec a Lednice 500 metr\u016f), kter\u00fd je ozna\u010den barevn\u00fdmi vlaje\u010dkami s logem Continental.<\/p>\n

Spole\u010dnost Continental je partnerem projektu B\u011bhej lesy od roku 2023 v \u010cesk\u00e9 republice a rovn\u011b\u017e na Slovensku, kde seri\u00e1l b\u011b\u017eeck\u00fdch z\u00e1vod\u016f prob\u00edh\u00e1 ve stejn\u00e9m form\u00e1tu.<\/p>\n

Akce m\u00e1 nejen sportovn\u00ed, ale tak\u00e9 ekologick\u00fd rozm\u011br. Samoz\u0159ejmou sou\u010d\u00e1st \u201ezelen\u00e9ho\u201c b\u011bhu p\u0159\u00edrodou p\u0159edstavuje t\u0159\u00edd\u011bn\u00ed odpadu nebo vyu\u017eit\u00ed opakovan\u011b pou\u017eiteln\u00fdch materi\u00e1l\u016f. Po\u0159adatel\u00e9 zcela eliminovali plastov\u00e9 lahve nebo jednor\u00e1zov\u00e9 kel\u00edmky, pou\u017e\u00edvaj\u00ed tak\u00e9 rozlo\u017eiteln\u00e9 ekologick\u00e9 zna\u010den\u00ed z\u00e1vodn\u00ed trati a medaile z ryze p\u0159\u00edrodn\u00edch materi\u00e1l\u016f.<\/p>\n

Strategie udr\u017eitelnosti reprezentuje sou\u010d\u00e1st identity zna\u010dky Continental. \u201eJako partner projektu B\u011bhej lesy jsme spojeni s akc\u00ed, kter\u00e1 se star\u00e1 o \u017eivotn\u00ed prost\u0159ed\u00ed stejn\u011b jako my. Spole\u010dnost Continental se dlouhodob\u011b v\u011bnuje sponzoringu ve sportovn\u00edm odv\u011btv\u00ed. V minulosti to byl fotbal (mistrovstv\u00ed sv\u011bta a mistrovstv\u00ed Evropy), nyn\u00ed cyklistika (Tour de France) a stejn\u011b tak b\u011bh v podob\u011b r\u016fzn\u00fdch lok\u00e1ln\u00edch maraton\u016f nebo jin\u00fdch b\u011b\u017eeck\u00fdch akc\u00ed v r\u016fzn\u00fdch zem\u00edch. Seri\u00e1l z\u00e1vod\u016f B\u011bhej lesy jsme se rozhodli podpo\u0159it nejen jako zna\u010dka, ale i jako zam\u011bstnanci, a p\u0159ipojilo se k n\u00e1m tak\u00e9 n\u011bkolik influencer\u016f, podporuj\u00edc\u00edch udr\u017eitelnost a aktivn\u00ed \u017eivotn\u00ed styl,\u201c vysv\u011btluje Magda Nagy, \u0159editelka Divize marketing ve spole\u010dnosti Continental Barum s.r.o.<\/p>\n

\"\"<\/p>\n

Ambici\u00f3zn\u00edm c\u00edlem spole\u010dnosti Continental je st\u00e1t se do roku 2030 nejprogresivn\u011bj\u0161\u00edm v\u00fdrobcem pneumatik v oblasti \u017eivotn\u00edho prost\u0159ed\u00ed a spole\u010densk\u00e9 odpov\u011bdnosti. Nejpozd\u011bji do roku 2050 chce ve sv\u00fdch pneumatik\u00e1ch pou\u017e\u00edvat 100 % materi\u00e1l\u016f vyroben\u00fdch udr\u017eiteln\u00fdm zp\u016fsobem a dos\u00e1hnout \u00fapln\u00e9 klimatick\u00e9 neutrality v cel\u00e9m sv\u00e9m hodnotov\u00e9m \u0159et\u011bzci.<\/p>\n

Ji\u017e v sou\u010dasnosti vyu\u017e\u00edv\u00e1 p\u0159ibli\u017en\u011b 15 a\u017e 20 % standardn\u00edch pneumatik Continental pro osobn\u00ed automobily obnoviteln\u00e9 nebo recyklovan\u00e9 materi\u00e1ly. Pro dal\u0161\u00ed zv\u00fd\u0161en\u00ed tohoto pod\u00edlu spole\u010dnost Continental neust\u00e1le analyzuje a kontroluje v\u0161echny suroviny pou\u017e\u00edvan\u00e9 p\u0159i v\u00fdrob\u011b pneumatik.<\/p>\n

\u201eS\u00edla na\u0161ich inovac\u00ed n\u00e1m umo\u017e\u0148uje vstoupit na novou a je\u0161t\u011b udr\u017eiteln\u011bj\u0161\u00ed p\u016fdu. To zahrnuje v\u0161e od p\u016fvodu a z\u00edsk\u00e1v\u00e1n\u00ed materi\u00e1l\u016f a\u017e po op\u011btovn\u00e9 pou\u017eit\u00ed a recyklaci na\u0161ich pneumatik,\u201c \u0159\u00edk\u00e1 Claus Petschick, vedouc\u00ed odd\u011blen\u00ed udr\u017eitelnosti spole\u010dnosti Continental.<\/p>\n

P\u0159\u00edklad jedn\u00e9 z inovativn\u00edch technologi\u00ed znamen\u00e1 ContiRe.Tex. Ka\u017edou minutu je na sv\u011bt\u011b zlikvidov\u00e1no p\u0159ibli\u017en\u011b milion PET lahv\u00ed, av\u0161ak pouze polovina z nich je recyklov\u00e1na. D\u00edky technologii ContiRe. Tex na\u0161la spole\u010dnost Continental zp\u016fsob, jak plastov\u00fd odpad p\u0159em\u011bnit na materi\u00e1l, ze kter\u00e9ho vyr\u00e1b\u00ed pneumatiky. Polyesterov\u00e1 p\u0159\u00edze v kost\u0159e pneumatiky je vyrobena z pou\u017eit\u00fdch PET lahv\u00ed. Jedna sada t\u011bchto pneumatik obsahuje polyester z p\u0159ibli\u017en\u011b \u010dty\u0159iceti takto recyklovan\u00fdch PET lahv\u00ed.<\/p>\n

Spole\u010dn\u011b s ostatn\u00edmi symbolizuje technologie ContiRe.Tex jednu z cest, d\u00edky nim\u017e m\u016f\u017ee b\u00fdt Continental u\u017e te\u010f hrd\u00fd na svoji nejudr\u017eiteln\u011bj\u0161\u00ed pneumatiku UltraContact NXT, obsahuj\u00edc\u00ed a\u017e 65% pod\u00edl recyklovan\u00fdch nebo obnoviteln\u00fdch materi\u00e1l\u016f.<\/p>\n

Co maj\u00ed pneumatiky a b\u011bh\u00e1n\u00ed spole\u010dn\u00e9ho? Krom\u011b pneumatik pro automobily a j\u00edzdn\u00ed kola vyr\u00e1b\u00ed spole\u010dnost Continental ji\u017e deset let gumov\u00e9 podr\u00e1\u017eky pro b\u011b\u017eeck\u00e9 boty zna\u010dky Adidas. I ty p\u0159edstavuj\u00ed v\u00fdsledek n\u011bmeck\u00e9ho in\u017een\u00fdrstv\u00ed, mezin\u00e1rodn\u00edho v\u00fdzkumu a d\u016fkladn\u00e9ho testov\u00e1n\u00ed a jsou rovn\u011b\u017e vhodn\u00e9 do drsn\u00fdch podm\u00ednek v p\u0159\u00edrod\u011b. \u201eProto\u017ee bezpe\u010dn\u00fd kontakt se zem\u00ed je d\u016fle\u017eit\u00fd, a\u0165 u\u017e \u0159\u00edd\u00edte auto, jedete na kole, \u0161lapete po asfaltu nebo b\u011bh\u00e1te lesem,\u201c dod\u00e1v\u00e1 Magda Nagy, \u0159editelka Divize marketing ve spole\u010dnosti Continental Barum s.r.o.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Seri\u00e1l b\u011b\u017eeck\u00fdch z\u00e1vod\u016f s n\u00e1zvem B\u011bhej lesy se v \u010cesku odehr\u00e1v\u00e1 od dubna do z\u00e1\u0159\u00ed. Tis\u00edce b\u011b\u017ec\u016f zm\u011b\u0159\u00ed sv\u00e9 s\u00edly v prost\u0159ed\u00ed osmi r\u016fzn\u00fdch z\u00e1vod\u016f […]<\/a><\/p>\n<\/div>","protected":false},"author":4,"featured_media":81968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,10],"tags":[],"class_list":["post-81963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekologie","category-eventy"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/81963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=81963"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/81963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/81968"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=81963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=81963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=81963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}