Agentura CzechTrade revitalizuje svoji vizu\u00e1ln\u00ed identitu. Hlavn\u00edm c\u00edlem grafick\u00fdch zm\u011bn byla modernizace vizu\u00e1ln\u00ed prezentace agentury a jej\u00ed v\u00fdrazn\u011bj\u0161\u00ed propojen\u00ed s hodnotami a vizemi Strategie CzechTrade na obdob\u00ed 2023-2026. <\/b><\/p>\n
Nov\u00fd web je postaven na p\u0159ehlednosti a jednoduchosti, intuitivn\u00ed navigaci a modern\u00edch n\u00e1stroj\u00edch jak pro klienty, tak i pro jeho editaci. Nov\u00e9 logo podporuje vn\u00edm\u00e1n\u00ed CzechTrade jako pro-klientsky orientovan\u00e9ho zku\u0161en\u00e9ho partnera \u010desk\u00fdch export\u00e9r\u016f. K vytvo\u0159en\u00ed nov\u00e9 vizu\u00e1ln\u00ed identity bylo vybr\u00e1no studio S&K Public<\/a>.<\/p>\n Impuls k\u00a0omlazen\u00ed tradi\u010dn\u00edho loga bylo tak\u00e9 lo\u0148sk\u00e9 25let\u00e9 v\u00fdro\u010d\u00ed od zalo\u017een\u00ed agentury CzechTrade. Logo, kter\u00e9 fungovalo v\u00edce ne\u017e 25 let, ji\u017e nespl\u0148ovalo hodnoty a vize agentury, kter\u00e1 ve sv\u00e9 nov\u00e9 strategii vyty\u010dila ambici\u00f3zn\u00ed c\u00edle, a to p\u016fsobit navenek jako modern\u00ed a flexibiln\u00ed agentura zam\u011b\u0159en\u00e1 na obchodn\u00ed \u00fasp\u011bch \u010desk\u00fdch export\u00e9r\u016f v\u00a0zahrani\u010d\u00ed. S\u00a0modernizac\u00ed loga p\u0159i\u0161la na \u0159adu tak\u00e9 revitalizace webu.<\/p>\n \u201eCo se t\u00fd\u010de loga, tak na\u0161\u00edm z\u00e1m\u011brem nebylo vytvo\u0159it zcela nov\u00e9 logo bez jak\u00e9koliv n\u00e1vaznosti. Logo CzechTrade m\u00e1 v\u00a0\u010cesk\u00e9 republice vysok\u00e9 pov\u011bdom\u00ed, svoji finan\u010dn\u00ed hodnotu a \u0159adu ochrann\u00fdch zn\u00e1mek, ale i p\u0159esto bylo pot\u0159eba jej zmodernizovat a dodat mu sv\u011b\u017eest a dynamiku, stejn\u011b jako nov\u00e9mu webu. S\u00a0omlazenou vizu\u00e1ln\u00ed identitou jsme velmi spokojeni a v\u011b\u0159\u00edme, \u017ee bude CzechTrade pozitivn\u011b reprezentovat,\u201c<\/i> \u0159\u00edk\u00e1 Radomil Dole\u017eal, gener\u00e1ln\u00ed \u0159editel CzechTrade.<\/b><\/p>\n Grafick\u00e9ho zpracov\u00e1n\u00ed loga, stejn\u011b jako grafick\u00e9ho zpracov\u00e1n\u00ed nov\u00e9ho webu, se ujalo studio S&K Public<\/a>. Po\u017eadavek ze strany CzechTrade byl nap\u0159\u00edklad ponechat barvy modrou a \u010dervenou, kter\u00e9 jsou pro agenturu typick\u00e9. \u201eCel\u00fd kreativn\u00ed proces a n\u00e1sledn\u00fd v\u00fdvoj vybran\u00e9ho \u0159e\u0161en\u00ed prob\u00edhal v \u00fazk\u00e9 spolupr\u00e1ci se zadavatelem. Ten n\u00e1m poskytoval kontinu\u00e1ln\u00ed zp\u011btnou vazbu, co\u017e n\u00e1m umo\u017enilo v\u0161e dob\u0159e napasovat na jeho rutinn\u00ed pot\u0159eby i v\u0161echny specifick\u00e9 aplikace. P\u016fvodn\u00ed barevnost jsme respektovali, proto\u017ee je pro CzechTrade charakteristick\u00e1. Provedli jsme jen jej\u00ed citliv\u00fd posun, aby logo i nov\u00e1 identita p\u016fsobila v\u00fdrazn\u011bji a z\u00e1rove\u0148 byla vhodn\u00e1 pro budouc\u00ed digit\u00e1ln\u00ed ekosyst\u00e9my,\u201c<\/i> \u0159\u00edk\u00e1 Adam Havel, Account Director ve spole\u010dnosti S&K Public<\/b>.<\/p>\n St\u011b\u017eejn\u00ed bylo tak\u00e9 ponechat cel\u00fd n\u00e1zev agentury a nastavit jeho jednotn\u00e9 pou\u017e\u00edv\u00e1n\u00ed ve v\u0161ech zem\u00edch, kde CzechTrade prost\u0159ednictv\u00edm sv\u00fdch zahrani\u010dn\u00edch kancel\u00e1\u0159\u00ed p\u016fsob\u00ed. \u201eD\u016fle\u017eit\u00fdm grafick\u00fdm prvkem je tak\u00e9 pro logo typick\u00e1 plachta symbolizuj\u00edc\u00ed otev\u0159en\u00fd sv\u011bt, kter\u00fd jsme ponechali, a prvek plachty aplikujeme i v\u00a0inovovan\u00e9 podob\u011b tiskov\u00fdch materi\u00e1l\u016f<\/i>,\u201c \u0159\u00edk\u00e1 Hana Toclov\u00e1, vedouc\u00ed odd\u011blen\u00ed marketingov\u00e9 komunikace CzechTrade.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":" Agentura CzechTrade revitalizuje svoji vizu\u00e1ln\u00ed identitu. Hlavn\u00edm c\u00edlem grafick\u00fdch zm\u011bn byla modernizace vizu\u00e1ln\u00ed prezentace agentury a jej\u00ed v\u00fdrazn\u011bj\u0161\u00ed propojen\u00ed s hodnotami a vizemi Strategie CzechTrade […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":83679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-83678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/83678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=83678"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/83678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/83679"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=83678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=83678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=83678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}