{"id":8400,"date":"2022-12-13T16:05:06","date_gmt":"2022-12-13T16:05:06","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=8400"},"modified":"2022-12-13T16:24:03","modified_gmt":"2022-12-13T16:24:03","slug":"dacia-ukazala-prvni-rebrandovany-showroom","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2022\/12\/13\/dacia-ukazala-prvni-rebrandovany-showroom\/","title":{"rendered":"Dacia uk\u00e1zala prvn\u00ed rebrandovan\u00fd showroom"},"content":{"rendered":"

\u0160\u00e9f Renaultu \u010cR Zden\u011bk Grunt zah\u00e1jil letos na ja\u0159e rebranding dealerstv\u00ed obou zna\u010dky Dacia. Novin\u00e1\u0159\u016fm p\u0159edvedl 13. prosince prvn\u00ed modernizovan\u00fd showroom zna\u010dky, kter\u00fd otev\u0159el<\/strong> TUKas \u010cSAO na pra\u017esk\u00e9 \u010cernokosteleck\u00e9 ulici.<\/strong><\/p>\n

M\u00edrn\u00fdm rebrandingem outdooru proch\u00e1zej\u00ed od jara tak\u00e9 evrop\u0161t\u00ed prodejci Renaultu, maj\u00ed za \u00fakol zm\u011bnit signalizaci na pr\u016f\u010del\u00ed showroom\u016f.<\/p>\n

Tvrd\u0161\u00ed rebranding se t\u00fdk\u00e1 zna\u010dky Dacia, tady mus\u00ed partne\u0159i zna\u010dky krom\u011b venkovn\u00ed signalizace zm\u011bnit i interi\u00e9r prodejen.<\/p>\n

Term\u00edn pro dokon\u010den\u00ed rebrandingu je stanoven na rok 2024 tak, aby byl hotov\u00fd p\u0159ed n\u00e1b\u011bhem nov\u00e9ho Dustera. N\u00e1klady na zm\u011bnu se odhaduj\u00ed na 10 \u2013 15 tis\u00edc eur.<\/p>\n

Signalizaci dod\u00e1v\u00e1 3P<\/strong><\/p>\n

\u201cPo schv\u00e1len\u00ed vizu\u00e1l\u016f na centr\u00e1le hledala automobilka dodavatele signalizac\u00ed pro jednotliv\u00e9 regiony. V\u0161e nelze d\u011blat z Francie z logistick\u00fdch d\u016fvod\u016f a dodavatel\u00e9 se tendruj\u00ed region\u00e1ln\u011b. Pro st\u0159edn\u00ed Evropu jsme vyb\u00edrali v\u00fdrobce signalizac\u00ed v pr\u016fb\u011bhu b\u0159ezna, zv\u00edt\u011bzila \u010desk\u00e1 firma 3P, kter\u00e1 u\u017e byla na\u0161\u00edm dodavatelem v p\u0159edchoz\u00edch letech a odv\u00e1d\u011bla skv\u011blou pr\u00e1ci,\u201d \u0159ekl p\u0159ed \u010dasem na\u0161emu \u010dasopisu gener\u00e1ln\u00ed \u0159editel Renaultu \u010cR Zden\u011bk Grunt.<\/p>\n

\"\"<\/p>\n

TUKas prvn\u00ed ve st\u0159edn\u00ed Evrop\u011b<\/strong><\/p>\n

„Nyn\u00ed m\u016f\u017eeme poprv\u00e9 vid\u011bt zcela nov\u00fd showroom podle nov\u00e9 vizu\u00e1ln\u00ed identity, jeden z prvn\u00edch ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b,“ \u0159ekl na tiskovce novin\u00e1\u0159\u016fm <\/b>Grzegorz ZALEWSKI, General Manager Dacia Brand CLUSTER EAST. M\u00e1 na starosti Polsko, \u010cesko, Slovensko a Pobaltsk\u00e9 zem\u011b.<\/p>\n

Podle jeho slov byl prvn\u00ed pilotn\u00ed showroom otev\u0159en ve Francii a \u010cesk\u00e1 republika je v p\u0159edstihu d\u00edky v\u010dasn\u00e9mu v\u00fdb\u011bru lok\u00e1ln\u00edch partner\u016f pro v\u00fdrobu signalizac\u00ed. Ti dod\u00e1vaj\u00ed signalizace nejen do tuzemska, ale nap\u0159\u00edklad i do Polska.<\/p>\n

\"\"<\/p>\n

Zden\u011bk Grunt pak na tiskovce shrnul miln\u00edky rebrandingu:<\/strong><\/p>\n

„Od \u010dervna 2021 je nov\u00e1 identita zna\u010dky prezentov\u00e1na na r\u016fzn\u00fdch komunika\u010dn\u00edch kan\u00e1lech: weby zna\u010dky, reklama, bro\u017eury \u2026 Prodejny Dacia budou na novou identitu zna\u010dky p\u0159ech\u00e1zej\u00ed postupn\u011b od za\u010d\u00e1tku roku 2022. Pokud je o vozidla, tak na nich bude nov\u00e9 logo a znak od druh\u00e9ho pololet\u00ed roku 2022. Doch\u00e1z\u00ed ale k p\u0159ekryvu, nyn\u00ed je\u0161t\u011b vydod\u00e1v\u00e1me n\u011bkter\u00e1 auta se starou identitou a z\u00e1rov\u011b\u0148 se dealerstv\u00ed pln\u00ed nov\u00fdmi modely,“ up\u0159esnil \u0161\u00e9f \u010desk\u00e9ho importu.<\/p>\n

\"\"<\/p>\n

Novou identitu i produkty d\u00e1le na tiskovce komunikovali:<\/strong><\/p>\n

Libor KAVALEC,\u00a0Head of marketing\u00a0<\/span>Dacia CLUSTER\u00a0EAST<\/span><\/p>\n

Dominika BERANOV\u00c1, Brand manager Dacia \u010cR a SR<\/p>\n

Blanka SOLNI\u010cKOV\u00c1, Vedouc\u00ed rozvoje dealersk\u00e9 s\u00edt\u011b \u010cR a SR<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160\u00e9f Renaultu \u010cR Zden\u011bk Grunt zah\u00e1jil letos na ja\u0159e rebranding dealerstv\u00ed obou zna\u010dky Dacia. Novin\u00e1\u0159\u016fm p\u0159edvedl 13. prosince prvn\u00ed modernizovan\u00fd showroom zna\u010dky, kter\u00fd otev\u0159el TUKas […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":8402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-8400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/8400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=8400"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/8400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/8402"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=8400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=8400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=8400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}