{"id":86,"date":"2022-01-17T16:29:00","date_gmt":"2022-01-17T16:29:00","guid":{"rendered":"http:\/\/www.automakersnews.cz\/?p=86"},"modified":"2022-01-17T16:29:00","modified_gmt":"2022-01-17T16:29:00","slug":"orlen-rozsiri-svou-slovenskou-sit","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2022\/01\/17\/orlen-rozsiri-svou-slovenskou-sit\/","title":{"rendered":"ORLEN roz\u0161\u00ed\u0159\u00ed svou slovenskou s\u00ed\u0165"},"content":{"rendered":"

Mezin\u00e1rodn\u00ed s\u00ed\u0165 \u010derpac\u00edch stanic ORLEN, do kter\u00e9 pat\u0159\u00ed 421 stanic Benzina ORLEN v \u010cesk\u00e9 republice, roz\u0161\u00ed\u0159\u00ed svou slovenskou s\u00ed\u0165 a vstoup\u00ed do Ma\u010farska. <\/strong><\/span><\/p>\n

Skupina PKN ORLEN vybrala \u010dty\u0159i partnery, jejich\u017e prost\u0159ednictv\u00edm bude prov\u00e1d\u011bt n\u00e1pravn\u00e1 opat\u0159en\u00ed sjednan\u00e1 s Evropskou komis\u00ed. Ty jsou podm\u00ednkou pro schv\u00e1len\u00ed zam\u00fd\u0161len\u00e9 akvizice skupiny LOTOS. Realizace n\u00e1pravn\u00fdch opat\u0159en\u00ed v maloobchodn\u00edm segmentu umo\u017en\u00ed slou\u010den\u00e9 skupin\u011b geograficky expandovat prost\u0159ednictv\u00edm v\u00fdm\u011bny aktiv na trz\u00edch, kter\u00e9 jsou kl\u00ed\u010dov\u00e9 pro realizaci strategie skupiny ORLEN jako celku.<\/p>\n

Prost\u0159ednictv\u00edm partnerstv\u00ed se skupinou MOL pl\u00e1nuje ORLEN p\u0159evz\u00edt 41 stanic na Slovensku rozm\u00edst\u011bn\u00fdch po cel\u00e9 zemi. S celkov\u00fdm po\u010dtem 57 stanic a v\u00edce ne\u017e \u0161estiprocentn\u00edm pod\u00edlem na trhu upevn\u00ed svoji pozici na slovensk\u00e9m trhu, p\u0159i\u010dem\u017e je odhodl\u00e1n nad\u00e1le pokra\u010dovat ve sv\u00e9 expanzi a st\u00e1t se druh\u00fdm nejv\u011bt\u0161\u00edm hr\u00e1\u010dem na trhu. V Ma\u010farsku za\u010dne v b\u00edlo\u010derven\u00fdch barv\u00e1ch provozovat celkem 144 stanic a s v\u00edce ne\u017e sedmiprocentn\u00edm pod\u00edlem se stane \u010dtvrt\u00fdm nejv\u011bt\u0161\u00edm hr\u00e1\u010dem na tamn\u00edm trhu. Tyto aktivity p\u0159edstavuj\u00ed v\u00fdznamn\u00fd krok k pos\u00edlen\u00ed pozice skupiny ORLEN v maloobchodn\u00edm segmentu i ke zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce v cel\u00e9m regionu.<\/p>\n

\u201eJedn\u00e1 se o p\u0159elomov\u00fd okam\u017eik pro palivov\u00fd pr\u016fmysl v Polsku a v cel\u00e9 st\u0159edn\u00ed Evrop\u011b. Chyst\u00e1me se dokon\u010dit akvizici skupiny LOTOS, co\u017e je obchod, kter\u00fd p\u0159inese prosp\u011bch hospod\u00e1\u0159stv\u00ed v cel\u00e9m regionu, ob\u011bma z\u00fa\u010dastn\u011bn\u00fdm spole\u010dnostem, jejich z\u00e1kazn\u00edk\u016fm, zam\u011bstnanc\u016fm a akcion\u00e1\u0159\u016fm. Ji\u017e od zah\u00e1jen\u00ed tohoto procesu jsme zd\u016fraz\u0148ovali, \u017ee prioritou je z\u00edskat z n\u00e1pravn\u00fdch opat\u0159en\u00ed v oblasti f\u00faz\u00ed dal\u0161\u00ed v\u00fdhody, a pr\u00e1v\u011b toho jsme dos\u00e1hli. Pokud bude f\u00faze uskute\u010dn\u011bna, poskytne n\u00e1m p\u0159\u00edle\u017eitost zajistit dod\u00e1vky ropy vysok\u00e9 kvality od spole\u010dnosti Aramco. Pr\u00e1v\u011b tato mezin\u00e1rodn\u00ed partnerstv\u00ed jsou kl\u00ed\u010dov\u00e1 pro na\u0161i vizi vybudov\u00e1n\u00ed nejv\u011bt\u0161\u00ed v\u00edce\u00fa\u010delov\u00e9 skupiny v na\u0161em regionu.<\/p>\n

V maloobchodn\u00edm segmentu jsme s na\u0161\u00edm ma\u010farsk\u00fdm partnerem vyjednali v\u00fdm\u011bnu aktiv, kter\u00e1 p\u0159\u00edmo podpo\u0159\u00ed na\u0161e pl\u00e1ny geografick\u00e9 expanze pos\u00edlen\u00edm maloobchodn\u00edho \u0159et\u011bzce na Slovensku, ale tak\u00e9 vstupem na zcela nov\u00fd trh v Ma\u010farsku. \u010c\u00e1st v\u00fdnos\u016f z prodeje \u010derpac\u00edch stanic bude pou\u017eita na po\u0159\u00edzen\u00ed 100 nov\u00fdch \u010derpac\u00edch stanic v regionu v souladu s na\u0161imi strategick\u00fdmi c\u00edli. Spojen\u00ed PKN ORLEN a skupiny LOTOS je dal\u0161\u00edm krokem v budov\u00e1n\u00ed jedn\u00e9 siln\u00e9 skupiny, kter\u00e1 bude schopna dod\u00e1vat pr\u016fmyslu v cel\u00e9m regionu energie \u0161etrn\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed a reagovat na v\u00fdzvy, kter\u00e9 p\u0159in\u00e1\u0161\u00ed p\u0159echod na ekologick\u00e1 paliva a energie,\u201c \u0159\u00edk\u00e1 Daniel Obajtek, p\u0159edseda p\u0159edstavenstva skupiny PKN ORLEN.<\/p>\n

ORLEN je na Slovensku dlouhodob\u011b aktivn\u00ed ve velkoobchodn\u00edm segmentu s tr\u017en\u00edm pod\u00edlem 15 %. Na slovensk\u00fd maloobchodn\u00ed trh vstoupil v roce 2019 a v sou\u010dasnosti tam provozuje 16 stanic pod zna\u010dkou Benzina ORLEN. Doposud z\u00edsk\u00e1val nov\u00e9 \u010derpac\u00ed stanice d\u00edky akvizic\u00edm od st\u00e1vaj\u00edc\u00edch provozovatel\u016f a sou\u010dasn\u011b stavbou zcela nov\u00fdch \u010derpac\u00edch stanic na zelen\u00e9 louce. V p\u0159\u00edpad\u011b, \u017ee dojde ke spojen\u00ed PKN ORLEN se skupinou LOTOS, rozroste se s\u00ed\u0165 skupiny ORLEN na Slovensku o 41 stanic. ORLEN je odhodl\u00e1n nad\u00e1le pokra\u010dovat ve sv\u00e9 expanzi a st\u00e1t se druh\u00fdm nejv\u011bt\u0161\u00edm hr\u00e1\u010dem na trhu.<\/p>\n

V p\u0159\u00edpad\u011b dokon\u010den\u00ed f\u00faze skupiny LOTOS pak skupina ORLEN vstoup\u00ed tak\u00e9 na ma\u010farsk\u00fd maloobchodn\u00ed trh. Tato akvizice zahrnuje 144 \u010derpac\u00edch stanic a \u0159et\u011bzec ORLEN se pot\u00e9 stane \u010dtvrt\u00fdm nejv\u011bt\u0161\u00edm \u0159et\u011bzcem v Ma\u010farsku s pod\u00edlem p\u0159es 7 %. \u201eNa ma\u010farsk\u00fd trh chceme vstoupit s respektem k m\u00edstn\u00edm tradic\u00edm a s velk\u00fdm odhodl\u00e1n\u00edm a p\u0159esv\u011bd\u010dit tamn\u00ed z\u00e1kazn\u00edky, \u017ee na\u0161e \u0161pi\u010dkov\u00e9 produkty a skv\u011bl\u00e9 slu\u017eby jsou pro n\u011b atraktivn\u00ed volbou a z\u00e1rukou kvality. N\u00e1\u0161 dosavadn\u00ed \u00fasp\u011bch na trz\u00edch, kde doposud p\u016fsob\u00edme, n\u00e1m dod\u00e1v\u00e1 dostatek sebev\u011bdom\u00ed,\u201c \u0159ekl Tomasz Wiatrak, gener\u00e1ln\u00ed \u0159editel skupiny ORLEN Unipetrol, dce\u0159in\u00e9 spole\u010dnosti PKN Orlen p\u016fsob\u00edc\u00ed na \u010desk\u00e9m, slovensk\u00e9m a ma\u010farsk\u00e9m trhu, a dodal: \u201eRazantn\u011b zvy\u0161ujeme konkurenci na tamn\u00edch trz\u00edch, z \u010deho\u017e budou m\u00edt prosp\u011bch nejen lok\u00e1ln\u00ed z\u00e1kazn\u00edci, ale i turist\u00e9 a mezin\u00e1rodn\u00ed dopravn\u00ed spole\u010dnosti, proto\u017ee budou moci vyu\u017e\u00edvat na\u0161e modern\u00ed paliva a obl\u00edben\u00fd gastro koncept Stop Cafe tak\u00e9 na dal\u0161\u00edch trz\u00edch st\u0159edn\u00ed Evropy.\u201c<\/p>\n

Nadn\u00e1rodn\u00ed v\u00edce\u00fa\u010delov\u00fd koncern PKN ORLEN je nejv\u011bt\u0161\u00ed spole\u010dnost\u00ed ve st\u0159edn\u00ed Evrop\u011b. Je p\u0159\u00edtomen ve v\u00edce ne\u017e 90 zem\u00edch po cel\u00e9m sv\u011bt\u011b a v\u00edce ne\u017e 50 % jeho p\u0159\u00edjm\u016f poch\u00e1z\u00ed ze zahrani\u010dn\u00edch trh\u016f. Provozuje t\u00e9m\u011b\u0159 t\u0159i tis\u00edce \u010derpac\u00edch stanic v Polsku, N\u011bmecku, \u010cesku, Litv\u011b, na Slovensku. ORLEN je l\u00eddrem trhu v Polsku a \u010cesk\u00e9 republice.<\/p>\n

V \u010cesku do tohoto koncernu pat\u0159\u00ed od roku 2005 rafin\u00e9rsk\u00e1 a petrochemick\u00e1 skupina ORLEN Unipetrol a s\u00ed\u0165 \u010derpac\u00edch stanic Benzina ORLEN. Z\u00e1kazn\u00edk\u016fm \u0159et\u011bzec ORLEN nab\u00edz\u00ed nejmodern\u011bj\u0161\u00ed paliva EFECTA s \u010dist\u00edc\u00edm \u00fa\u010dinkem a pr\u00e9miov\u00e1 paliva VERVA zvy\u0161uj\u00edc\u00ed v\u00fdkon motoru. Nab\u00edz\u00ed tak\u00e9 alternativn\u00ed pohonn\u00e9 hmoty \u2013 LPG, CNG a elektrickou energii. Z\u00e1kazn\u00edci mohou vyu\u017e\u00edt \u0161irok\u00fd sortiment ob\u010derstven\u00ed v gastronomick\u00e9m konceptu STOP CAFE. ORLEN vyd\u00e1v\u00e1 tak\u00e9 vlastn\u00ed tankovac\u00ed karty EASY a BUSINESS a provozuje z\u00e1kaznick\u00e9 mobiln\u00ed aplikace.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mezin\u00e1rodn\u00ed s\u00ed\u0165 \u010derpac\u00edch stanic ORLEN, do kter\u00e9 pat\u0159\u00ed 421 stanic Benzina ORLEN v \u010cesk\u00e9 republice, roz\u0161\u00ed\u0159\u00ed svou slovenskou s\u00ed\u0165 a vstoup\u00ed do Ma\u010farska.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":87,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/87"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}