Mototechna dostala v roce 2012 nov\u00fd \u017eivot jako zna\u010dka, pod kterou spole\u010dnost AURES Holdings v \u010cesk\u00e9 republice a na Slovensku sjednotila prodej z\u00e1novn\u00edch automobil\u016f. Martin Kupec sepsal o historii Mototechny kn\u00ed\u017eku. <\/b><\/p>\n
T\u011bch se za deset let prodalo p\u0159es 110 tis\u00edc a tvo\u0159\u00ed p\u011btinu prodeje cel\u00e9 skupiny, kter\u00e1 zahrnuje tak\u00e9 s\u00ed\u0165 prodejen ojet\u00fdch voz\u016f AAA AUTO, Auto Diskont a Driverama.<\/p>\n
K desetilet\u00e9mu v\u00fdro\u010d\u00ed p\u016fsoben\u00ed obnoven\u00e9 zna\u010dky na trhu se AURES spojil s autorem knih o minulosti automobilov\u00fdch zna\u010dek Martinem Kupcem a v\u00fdsledkem je p\u0159es 370 stran zaj\u00edmav\u00e9ho \u010dten\u00ed o historii Mototechny od roku 1949 i o jej\u00ed novodob\u00e9 prom\u011bn\u011b v modern\u00edho prodejce z\u00e1novn\u00edch voz\u016f.<\/p>\n
\u201eJsem r\u00e1da, \u017ee n\u00e1s Martin Kupec letos na ja\u0159e kontaktoval s\u00a0n\u00e1vrhem uspo\u0159\u00e1dat archivn\u00ed materi\u00e1ly o zna\u010dce Mototechna do ucelen\u00e9 publikace. P\u0159\u00edprava knihy v\u00a0tak kr\u00e1tk\u00e9m \u010dase byla pom\u011brn\u011b n\u00e1ro\u010dn\u00e1, v\u017edy\u0165 se jej\u00ed rozsah nakonec dostal p\u0159es 370 stran. Je skv\u011bl\u00e9, \u017ee krom\u011b historie od roku 1949 kniha obsahuje i graficky navazuj\u00edc\u00ed vizu\u00e1ly na\u0161\u00ed novodob\u00e9 Mototechny, kter\u00e1 alespo\u0148, co se t\u00fd\u010de zna\u010dky na \u010dinnost p\u016fvodn\u00ed spole\u010dnosti, navazuje.\u00a0<\/i>Knize, Mototechna, kterou jsme dnes pok\u0159tili, bych t\u00edmto cht\u011bla pop\u0159\u00e1t hodn\u011b \u00fasp\u011bch\u016f mezi \u010dten\u00e1\u0159i a tak\u00e9 na p\u0159edv\u00e1no\u010dn\u00edm trhu. To se ur\u010dit\u011b poda\u0159\u00ed, proto\u017ee jej\u00ed n\u00e1klad je u\u017e z\u00a0v\u00edce ne\u017e t\u0159ech \u010dtvrtin rozebran\u00fd,“<\/i>\u00a0uvedla gener\u00e1ln\u00ed \u0159editelka a p\u0159edsedkyn\u011b p\u0159edstavenstva AURES Holdings Karol\u00edna Topolov\u00e1.<\/p>\n
\u201ePo vyd\u00e1n\u00ed m\u00e9 prvn\u00ed knihy o \u0161kodovk\u00e1ch, jsem vid\u011bl velk\u00fd z\u00e1jem \u010dten\u00e1\u0159\u016f o\u00a0historii na\u0161\u00ed nejv\u011bt\u0161\u00ed automobilky. \u0158ekl jsem si, \u017ee by bylo dobr\u00e9 takto zpracovat i\u00a0ostatn\u00ed automobilov\u00e9 zna\u010dky zastoupen\u00e9 d\u0159\u00edve na na\u0161em trhu a\u00a0od roku 1949 a\u017e do za\u010d\u00e1tku devades\u00e1t\u00fdch let prod\u00e1van\u00e9 prost\u0159ednictv\u00edm podniku Mototechna. C\u00edlem knihy bylo i uk\u00e1zat v\u00fdvoj a\u00a0trendy ti\u0161t\u011bn\u00e9 propagace tehdy a dnes,“ \u0159\u00edk\u00e1 autor knihy o Mototechn\u011b Martin Kupec.<\/p>\n
P\u0159ed deseti lety AURES hledal zna\u010dku pro sv\u016fj nov\u011b vznikaj\u00edc\u00ed segment z\u00e1novn\u00edch aut. Z\u00e1novn\u00ed vozy, tedy auta s\u00a0n\u00edzk\u00fdm n\u00e1jezdem, s\u00a0prov\u011b\u0159enou histori\u00ed a \u010dasto je\u0161t\u011b v\u00a0z\u00e1ruce v\u00fdrobce, pr\u00e1v\u011b tou dobou za\u010daly b\u00fdt velmi popul\u00e1rn\u00ed.<\/p>\n
\u201eShodou okolnost\u00ed se n\u00e1m pr\u00e1v\u011b v\u00a0t\u00e9to dob\u011b poda\u0159ilo zakoupit ochrannou zn\u00e1mku Mototechna, kter\u00e1 se n\u00e1m vzhledem k\u00a0jej\u00ed st\u00e1le velmi dobr\u00e9 znalosti mezi populac\u00ed \u010cesk\u00e9 i Slovensk\u00e9 republiky zd\u00e1la pro uveden\u00ed nov\u00e9ho segmentu voz\u016f na trh jako velmi atraktivn\u00ed.\u00a0<\/i>To se tak\u00e9 v\u00a0n\u00e1sleduj\u00edc\u00edch letech potvrdilo. V\u017edy\u0165 od sv\u00e9ho znovuuveden\u00ed na trh v roce 2012 Mototechna prodala u\u017e p\u0159es 110\u00a0000 voz\u016f a v\u00a0tuzemsku i na Slovensku se stala l\u00eddrem v\u00a0obchodov\u00e1n\u00ed se z\u00e1novn\u00edmi vozy. V\u00a0sou\u010dasn\u00e9 dob\u011b tvo\u0159\u00ed vozy z\u00a0Mototechny ji\u017e zhruba p\u011btinu v\u0161ech prodej\u016f skupiny AURES Holdings. Zna\u010dka je nav\u00edc velmi obl\u00edben\u00e1 i u star\u0161\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed nostalgicky vzpom\u00ednaj\u00ed na star\u00e9 \u010dasy pr\u00e1v\u011b se zna\u010dkou Mototechna,“<\/i>\u00a0dodala Karol\u00edna Topolov\u00e1.<\/p>\n
29\u00a0% prodan\u00fdch automobil\u016f v\u00a0Mototechn\u011b v\u00a0roce 2022 je zna\u010dky \u0160koda. Nej\u010dast\u011bji jde o modely \u0160koda Fabia, \u0160koda Karoq nebo Suzuki Vitara. 83\u00a0% aut je v\u00a0benz\u00ednov\u00e9m proveden\u00ed, 38\u00a0% v\u00a0automatu a 14\u00a0% ve verzi 4×4. 45\u00a0% tvo\u0159\u00ed SUV, 27\u00a0% hatchback a 14\u00a0% kombi. 23 % aut m\u00e1 b\u00edlou barvu, 22\u00a0% st\u0159\u00edbrno\u0161edou a 16\u00a0% modrou.<\/p>\n
Zna\u010dka se od sv\u00e9ho obnoven\u00ed v\u00a0roce 2012 rozrostla o n\u011bkolik \u201epod-zna\u010dek“. Mototechna Drive nab\u00edz\u00ed vozy ke kr\u00e1tkodob\u00e9mu \u00a0a st\u0159edn\u011bdob\u00e9mu pron\u00e1jmu. Mototechna Eco Drive prod\u00e1v\u00e1 z\u00e1novn\u00ed vozy na alternativn\u00ed pohony, v\u010detn\u011b elektromobil\u016f a plug-in hybrid\u016f, Mototechna Premium zase exkluzivn\u00ed a luxusn\u00ed auta. Ke ko\u0159en\u016fm se s\u00a0nab\u00eddkou investi\u010dn\u00edch voz\u016f v\u00a0podob\u011b veter\u00e1n\u016f a youngtimer\u016f vrac\u00ed Mototechna Classic.<\/p>\n
Ambasado\u0159i Mototechny<\/strong><\/p>\n Na v\u00fdsledku Mototechny m\u00e1 velk\u00fd pod\u00edl i spolupr\u00e1ce s ambasadory. V \u010cesku jsou to promot\u00e9r a spoluvlastn\u00edk organizace Oktagon MMA Ond\u0159ej Novotn\u00fd, modelka Renata Langmannov\u00e1, tenisov\u00e9 sestry Karol\u00edna a Krist\u00fdna Pl\u00ed\u0161kovy, bojovn\u00edk MMA Karlos Termin\u00e1tor V\u00e9mola, organizace Oktagon, fotbalov\u00fd klub SK Slavia Praha nebo nov\u011b zp\u011bva\u010dka Monika Bag\u00e1rov\u00e1. Na Slovensku zna\u010dku Mototechna podporuj\u00ed bojovn\u00edk MMA Samuel Pir\u00e1t Kri\u0161tofi\u010d a herec a youtuber Richard Szalai. V minulosti Mototechnu p\u0159i jej\u00edm rozjezdu podpo\u0159il nap\u0159\u00edklad i z\u00e1vodn\u00edk Karel Loprais, m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159 Osmany Laffita nebo here\u010dka Chantal Poullain.<\/p>\n","protected":false},"excerpt":{"rendered":" Mototechna dostala v roce 2012 nov\u00fd \u017eivot jako zna\u010dka, pod kterou spole\u010dnost AURES Holdings v \u010cesk\u00e9 republice a na Slovensku sjednotila prodej z\u00e1novn\u00edch automobil\u016f. Martin […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":8841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,23],"tags":[],"class_list":["post-8812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazary","category-vyroci"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/8812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=8812"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/8812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/8841"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=8812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=8812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=8812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}