{"id":9679,"date":"2022-12-20T07:52:45","date_gmt":"2022-12-20T07:52:45","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=9679"},"modified":"2022-12-20T08:10:09","modified_gmt":"2022-12-20T08:10:09","slug":"mercedes-benz-jede-kampan-s-avatarem","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2022\/12\/20\/mercedes-benz-jede-kampan-s-avatarem\/","title":{"rendered":"Mercedes-Benz jede kampa\u0148 s Avatarem"},"content":{"rendered":"

Do kin p\u0159i\u0161el na konci prosince film Avatar: The Way of Water, nato\u010den\u00fd studiem 20th Century Studios. Mercedes-Benz spustil spole\u010dnou glob\u00e1ln\u00ed propaga\u010dn\u00ed kampa\u0148 na podporu sn\u00edmku i udr\u017eiteln\u00e9 mobility.<\/strong><\/p>\n

Nosnou my\u0161lenkou kampan\u011b je \u201eZem\u011b je na\u0161e Pandoroa.\u201c Kampa\u0148 se tak soust\u0159ed\u00ed na odpov\u011bdnost za na\u0161i planetu, \u010d\u00edm\u017e umoc\u0148uje jedno z poselstv\u00ed spole\u010dnosti Mercedes-Benz: \u201eKa\u017ed\u00fd \u010din se po\u010d\u00edt\u00e1. Vydejte se s n\u00e1mi na cestu ke zcela elektrick\u00e9 budoucnosti.\u201c<\/p>\n

Exkluzivn\u00ed filmov\u00fd materi\u00e1l propojuje imprese z krajiny ve filmu Avatar: The Way of Water s m\u00edsty na Zemi. T\u00edm vznik\u00e1 p\u0159edstava t\u00e9m\u011b\u0159 magicky p\u016fsob\u00edc\u00edho sv\u011bta. Sou\u010d\u00e1st\u00ed kampan\u011b jsou elektromobily Mercedes-EQ, v\u010detn\u011b nov\u00e9ho modelu EQE SUV. Kampa\u0148 prob\u00edh\u00e1 celosv\u011btov\u011b na kl\u00ed\u010dov\u00fdch trz\u00edch zna\u010dky Mercedes-Benz a zahrnuje televizn\u00ed vys\u00edl\u00e1n\u00ed, kina, digit\u00e1ln\u00ed m\u00e9dia a soci\u00e1ln\u00ed s\u00edt\u011b. Propaga\u010dn\u00ed spoty spole\u010dn\u00e9 kampan\u011b byly nato\u010deny ve variant\u00e1ch o d\u00e9lce 30, 20, 15 a 10 sekund. Spole\u010dn\u00e1 propaga\u010dn\u00ed kampa\u0148 uzav\u00edr\u00e1 kruh, kter\u00fd za\u010dal koncep\u010dn\u00edm vozem VISION AVTR, inspirovan\u00fd sv\u011btem z filmu AVATAR.<\/p>\n

\u201eAVATAR je jednou z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch filmov\u00fdch fran\u0161\u00edz na sv\u011bt\u011b s poselstv\u00edm, kter\u00e9 odpov\u00edd\u00e1 na\u0161emu podnikatelsk\u00e9mu postoji a c\u00edl\u016fm na\u0161\u00ed strategie \u201aAmbition 2039\u2018. Sd\u00edl\u00edme p\u0159esv\u011bd\u010den\u00ed, \u017ee pot\u0159ebujeme uctiv\u011bj\u0161\u00ed zach\u00e1zen\u00ed s p\u0159\u00edrodou a mus\u00edme zachov\u00e1vat jej\u00ed zdroje. Tato spole\u010dn\u00e1 propagace s filmem Avatar: The Way of Water n\u00e1s doprov\u00e1z\u00ed na cest\u011b k transformaci na\u0161\u00ed spole\u010dnosti. I my zast\u00e1v\u00e1me p\u0159\u00edstup z filmu AVATAR a p\u0159i realizaci na\u0161\u00ed trvale udr\u017eiteln\u00e9 obchodn\u00ed strategie usilujeme o rovnov\u00e1hu mezi ekologick\u00fdmi, ekonomick\u00fdmi a soci\u00e1ln\u00edmi z\u00e1jmy,\u201c \u0159\u00edk\u00e1 Ola K\u00e4llenius, p\u0159edseda p\u0159edstavenstva spole\u010dnosti Mercedes-Benz Group AG. V\u00edce informac\u00ed o strategii \u201eAmbition 2039\u201c a trval\u00e9 udr\u017eitelnosti ve spole\u010dnosti Mercedes-Benz naleznete zde (origin\u00e1ln\u00ed zn\u011bn\u00ed v angli\u010dtin\u011b).<\/p>\n

\u201eM\u00e1me velkou radost, \u017ee m\u016f\u017eeme prost\u0159ednictv\u00edm na\u0161\u00ed glob\u00e1ln\u00ed spolupr\u00e1ce se zna\u010dkou Mercedes-Benz oslavit uveden\u00ed filmu Avatar: The Way of Water,\u201c \u0159ekl Jon Landau, producent filmu. \u201eTato kampa\u0148 roz\u0161i\u0159uje p\u0159\u00edb\u011bh spjat\u00fd s koncep\u010dn\u00edm vozem VISION AVTR, kter\u00fd byl inspirov\u00e1n avatarskou fran\u0161\u00edzou a navr\u017een ve spolupr\u00e1ci mezi t\u00fdmem na\u0161\u00ed produk\u010dn\u00ed spole\u010dnosti Lightstorm Entertainment a vizion\u00e1\u0159sk\u00fdmi design\u00e9ry zna\u010dky Mercedes-Benz.\u201c<\/p>\n

James Cameron, re\u017eis\u00e9r, autor a producent filmu Avatar: The Way of Water, \u0159ekl: \u201eSpole\u010dn\u011b se zna\u010dkou Mercedes-Benz jsme vyvinuli kampa\u0148, kter\u00e1 vych\u00e1z\u00ed z p\u0159\u00edb\u011bhu \u201aZem\u011b je na\u0161e Pandora\u2018 a vyzdvihuje na\u0161e spole\u010dn\u00e9 hodnoty soun\u00e1le\u017eitosti, respektu v\u016f\u010di sv\u011btu, v n\u011bm\u017e \u017eijeme, a trval\u00e9 udr\u017eitelnosti. T\u011b\u0161\u00edme se, a\u017e budeme moci fanou\u0161k\u016fm na cel\u00e9m sv\u011bt\u011b prezentovat tuto kampa\u0148 a uk\u00e1zat n\u00e1\u0161 nov\u00fd film.\u201c<\/p>\n

<\/p>\n

V\u0161ude tam, kde to podm\u00ednky na trhu umo\u017en\u00ed, bude flotila model\u016f Mercedes-Benz do roku 2030 v\u00fdhradn\u011b elektrick\u00e1. V sou\u010dasnosti zahrnuje portfolio zna\u010dky ji\u017e osm elektromobil\u016f nap\u00e1jen\u00fdch akumul\u00e1tory: EQA, EQB, EQC, EQE, EQE SUV, EQS, EQS SUV a EQV. Nav\u00edc je dopl\u0148uj\u00ed vysokov\u00fdkonn\u00e9 modely EQE, EQE SUV a EQS zna\u010dky Mercedes-AMG. Ji\u017e dnes tak spole\u010dnost Mercedes-Benz nab\u00edz\u00ed zcela elektrick\u00fd model v ka\u017ed\u00e9m segmentu, v n\u011bm\u017e je zastoupena.<\/p>\n

Modely Mercedes-EQ a vizion\u00e1\u0159sk\u00e9 koncep\u010dn\u00ed vozy ukazuj\u00ed, \u010deho lze v sou\u010dasnosti i budoucnosti dos\u00e1hnout inovacemi, t\u00fdmovou prac\u00ed a spole\u010dnou v\u016fl\u00ed k ochran\u011b p\u0159\u00edrodn\u00edch zdroj\u016f. V\u00fdzkumn\u00e9 vozidlo VISION EQXX, p\u0159edstaven\u00e9 na za\u010d\u00e1tku leto\u0161n\u00edho roku, zt\u011bles\u0148uje realistick\u00fd krok do budoucnosti elektromobilov\u00e9 technologie a trval\u00e9 udr\u017eitelnosti. Koncep\u010dn\u00ed v\u016fz VISION AVTR, p\u0159edstaven\u00fd na veletrhu CES 2020 v Las Vegas, zhmot\u0148uje vizi mobility ve vzd\u00e1len\u011bj\u0161\u00ed budoucnosti v pod\u00e1n\u00ed design\u00e9r\u016f, in\u017een\u00fdr\u016f a v\u00fdzkumn\u00edk\u016f trend\u016f ze spole\u010dnosti Mercedes-Benz.<\/p>\n

\u201eV t\u00e9to kampani se zam\u011b\u0159ujeme na f\u00fazi bionick\u00e9ho designu a technologie s c\u00edlem posilovat v\u00fdznam soun\u00e1le\u017eitosti a koexistence \u010dlov\u011bka s p\u0159\u00edrodou,\u201c \u0159\u00edk\u00e1 Bettina Fetzerov\u00e1, vedouc\u00ed komunikace a marketingu ve spole\u010dnosti Mercedes-Benz AG. \u201eDnes spu\u0161t\u011bn\u00e1 spole\u010dn\u00e1 propaga\u010dn\u00ed kampa\u0148 je dal\u0161\u00edm miln\u00edkem ve spolupr\u00e1ci mezi zna\u010dkou Mercedes-Benz a tv\u016frci filmu Avatar: The Way of Water \u2013 a je to dosud nejrozs\u00e1hlej\u0161\u00ed spolupr\u00e1ce mezi spole\u010dnost\u00ed Mercedes-Benz AG a filmem.\u201c<\/p>\n

Koncep\u010dn\u00ed v\u016fz VISION AVTR \u2013 inspirov\u00e1n sv\u011btem AVATAR<\/strong><\/p>\n

Mercedes-Benz VISION AVTR je v\u00fdsledkem v\u00fdjime\u010dn\u00e9 glob\u00e1ln\u00ed spolupr\u00e1ce mezi jednou z nejinovativn\u011bj\u0161\u00edch filmov\u00fdch zna\u010dek z\u00e1bavn\u00edho pr\u016fmyslu, AVATAR, a Mercedes-Benz, jednou z osmi nejcenn\u011bj\u0161\u00edch zna\u010dek na sv\u011bt\u011b (v \u017eeb\u0159\u00ed\u010dku Interbrand Ranking 2022). Ozna\u010den\u00ed pr\u016fkopnick\u00e9ho koncep\u010dn\u00edho vozu znamen\u00e1 ADVANCED VEHICLE TRANSFORMATION. Biometrick\u00e9 propojen\u00ed v koncep\u010dn\u00edm voze s funkc\u00ed autonomn\u00ed j\u00edzdy umo\u017e\u0148uje zcela novou interakci mezi \u010dlov\u011bkem, strojem a p\u0159\u00edrodou.<\/p>\n

Napnut\u00e9 linie s motivem jednoho oblouku a organick\u00fd designov\u00fd styl propojuj\u00ed exteri\u00e9r s interi\u00e9rem v emocion\u00e1ln\u00ed celek. Trvale udr\u017eiteln\u00e9 materi\u00e1ly, jak\u00fdmi jsou vegansk\u00e1 tkanina DINAMICA\u00ae z recyklovan\u00fdch surovin, rychle rostouc\u00ed Karuun\u00ae (ratan), kter\u00fd m\u016f\u017ee prosp\u00edvat pouze v biologick\u00e9 rozmanitosti, nebo technologie organick\u00fdch, kompostovateln\u00fdch akumul\u00e1tor\u016f, vytv\u00e1\u0159ej\u00ed uzav\u0159enou cirkul\u00e1rn\u00ed ekonomiku. S okoln\u00edm sv\u011btem dok\u00e1\u017ee komunikovat 33 bionick\u00fdch klapek na z\u00e1di vozidla, a to prost\u0159ednictv\u00edm p\u0159irozen\u011b ladn\u00fdch pohyb\u016f a jemn\u00fdch gest \u2013 s \u0159idi\u010dem nebo jeho prost\u0159ednictv\u00edm. M\u00edsto konven\u010dn\u00edho volantu disponuje VISION AVTR multifunk\u010dn\u00edm ovl\u00e1dac\u00edm prvkem na st\u0159edov\u00e9 konzole. Jakmile na n\u011bj cestuj\u00edc\u00ed polo\u017e\u00ed ruku, interi\u00e9r se probud\u00ed k \u017eivotu. Vozidlo p\u0159\u00edslu\u0161nou osobu rozpozn\u00e1 podle srde\u010dn\u00ed frekvence. Zdvihne-li u\u017eivatel jednodu\u0161e ruku, za\u010dne inteligentn\u00ed syst\u00e9m prom\u00edtat na jeho dla\u0148 v\u00fdb\u011br menu. T\u00edmto zp\u016fsobem m\u016f\u017ee intuitivn\u011b vyb\u00edrat r\u016fzn\u00e9 funkce.<\/p>\n

Film Avatar: The Way of Water<\/strong><\/p>\n

Avatar: The Way of Water se odehr\u00e1v\u00e1 v\u00edce ne\u017e jedno desetilet\u00ed po ud\u00e1lostech v prvn\u00edm filmu a vypr\u00e1v\u00ed p\u0159\u00edb\u011bh rodiny Sullyov\u00fdch (Jake, Neytiri a jejich d\u011bti): probl\u00e9my, kter\u00e9 je pron\u00e1sleduj\u00ed, \u00fasil\u00ed, kter\u00e9 vynakl\u00e1daj\u00ed na vz\u00e1jemnou ochranu, boje, kter\u00e9 vedou za zachov\u00e1n\u00ed sv\u00e9ho \u017eivota, a trag\u00e9die, kter\u00e9 musej\u00ed sn\u00e1\u0161et.<\/p>\n

Re\u017eii m\u011bl na starosti James Cameron. Produkci filmu zajistili James Cameron a Jon Landau ve spolupr\u00e1ci s Davidem Valdesem a Richardem Banehamem v roli v\u00fdkonn\u00fdch producent\u016f. Avatar: The Way of Water bude uveden do kin v polovin\u011b prosince 2022.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Do kin p\u0159i\u0161el na konci prosince film Avatar: The Way of Water, nato\u010den\u00fd studiem 20th Century Studios. Mercedes-Benz spustil spole\u010dnou glob\u00e1ln\u00ed propaga\u010dn\u00ed kampa\u0148 na podporu […]<\/a><\/p>\n<\/div>","protected":false},"author":4,"featured_media":9681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,22,18],"tags":[],"class_list":["post-9679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekologie","category-elektromobily","category-sponzoring"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/9679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=9679"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/9679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/9681"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=9679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=9679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=9679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}