{"id":96993,"date":"2023-09-05T10:30:00","date_gmt":"2023-09-05T10:30:00","guid":{"rendered":"https:\/\/www.automakersnews.cz\/?p=96993"},"modified":"2023-09-05T12:27:19","modified_gmt":"2023-09-05T12:27:19","slug":"scania-najala-novou-pr-agenturu","status":"publish","type":"post","link":"https:\/\/www.automakersnews.cz\/index.php\/2023\/09\/05\/scania-najala-novou-pr-agenturu\/","title":{"rendered":"Scania najala novou PR agenturu"},"content":{"rendered":"<p><strong>Agentura Better m\u011bla d\u011blat pro Scanii p\u016fvodn\u011b spr\u00e1vu v\u00fdkonnostn\u00edch kampan\u00ed, ale nakonec si ob\u011b strany dohodly v\u011bt\u0161\u00edm byznysu. Firma nakonec bude m\u00edt\u00a0 v \u010cesk\u00e9 republice, na Slovensku a v Ma\u010farsku na starosti celou komunikaci zna\u010dky Scania. <\/strong><!--more--><\/p>\n<p>\u201eP\u016fvodn\u011b n\u00e1s Scania poptala na spr\u00e1vu v\u00fdkonnostn\u00edch kampan\u00ed. Hned na za\u010d\u00e1tku spolupr\u00e1ce jsme se ale s klientem domluvili na roz\u0161\u00ed\u0159en\u00ed spolupr\u00e1ce v podob\u011b posilov\u00e1n\u00ed brandu. Do konce roku 2023 n\u00e1s tak \u010dek\u00e1 spu\u0161t\u011bn\u00ed brandov\u00e9 kampan\u011b a t\u0159\u00ed m\u011bs\u00ed\u010dn\u00edch v\u00fdkonnostn\u00edch kampan\u00ed,\u201d p\u0159ibli\u017euje za Better<strong>\u00a0Irena Andra\u0161kov\u00e1<\/strong>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Better stoj\u00ed i za\u00a0<strong>kreativou,<\/strong>\u00a0kter\u00e1 se prop\u00ed\u0161e do komunikace Scanie ve v\u0161ech t\u0159ech v\u00fd\u0161e zm\u00edn\u011bn\u00fdch zem\u00edch.\u00a0\u201eKreativn\u00ed koncept stav\u00ed na jednoduch\u00e9m a p\u0159itom siln\u00e9m sd\u011blen\u00ed. Na\u0161\u00edm z\u00e1m\u011brem je utvrzovat c\u00edlovou skupinu, \u017ee kvalita, kterou Scania m\u00e1, je nezpochybniteln\u00e1. D\u00edky s\u00edle zna\u010dky si m\u016f\u017eeme dovolit b\u00fdt v komunikaci odv\u00e1\u017en\u00ed,\u201d vysv\u011btluje kreativn\u00ed \u0159editel agentury\u00a0<strong>Stanislav B\u00edlek.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14554\" src=\"http:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/01\/Scania_elektricke_tahace_nove_generace-1024x670.jpg\" alt=\"\" width=\"1024\" height=\"670\" \/><\/p>\n<p><strong>Zdroj: MediaGuru.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Agentura Better m\u011bla d\u011blat pro Scanii p\u016fvodn\u011b spr\u00e1vu v\u00fdkonnostn\u00edch kampan\u00ed, ale nakonec si ob\u011b strany dohodly v\u011bt\u0161\u00edm byznysu. Firma nakonec bude m\u00edt\u00a0 v \u010cesk\u00e9 republice, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.automakersnews.cz\/index.php\/2023\/09\/05\/scania-najala-novou-pr-agenturu\/\" title=\"Scania najala novou PR agenturu\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-96993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/96993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/comments?post=96993"}],"version-history":[{"count":0,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/posts\/96993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media\/121"}],"wp:attachment":[{"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/media?parent=96993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/categories?post=96993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakersnews.cz\/index.php\/wp-json\/wp\/v2\/tags?post=96993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}